Designed to be the world’s cheapest car, the Tata Nano is supposed to compete with scooters and three-wheelers rather than full-priced, global-brand vehicles. But the Nano has already seen several price increases since the target MSRP of $2,500 was announced, and the price in India for a base-level Nano is now about $2,870. And when you talk about such low prices, even small increases can wreak havoc on expected volumes, and as a result the Nano is turning into something of a flop (helped along by its pyromania problem).
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As I noted earlier this week, GM’s decision to bring a pure-electric version of the Chevy Spark to the US opens up an interesting challenge to its “range anxiety”-centric marketing approach. But WardsAuto reports that there’s another challenging question coming out of the decision: where will the baby EV be built? And as I’ve found, GM’s reticence on the topic of the Spark EV program only deepens the mystery for Wards, which writes

Some media are reporting the EV will come from South Korea, where gasoline- and diesel-powered Sparks currently are produced. If so, that’s news to the folks at GM Korea.

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GM confirms

Chevrolet today announced it will produce an all-electric version of the Chevrolet Spark mini-car – the Spark EV. It will be sold in limited quantities in select U.S. and global markets starting in 2013, including California.

A123 Systems will supply the advanced nanophosphate lithium-ion battery packs that will power the Spark EV. Details on specific markets, range, quantities and pricing will be announced later.

Well, I was wrong about the battery supplier. Otherwise, we should have seen this coming. The only question now is this: how does GM overcome its own “range anxiety” fearmongering? And by doing so, will it hurt the Volt’s marketing?

GM seems hell bent on convincing the automotive media that it’s better to stay behind their keyboards than show up to events like the Chevrolet Centennial event I was lured into. While my fellow oblivious “automotive journalists” and I were shuttled around GM’s facilities for some luxurious but entirely un-newsworthy “access,” the folks that aren’t here have scooped us suckers on the only remotely relevant news to come out of this event. The Detroit News‘s Christina Rogers reports that a news conference scheduled for about 12 hours from now will give GM occasion to announce that it will bring a

a small, battery-powered vehicle designed for urban market

to the US market. And, in the time-honored blogging tradition of speculating about speculation, GreenCarReport‘s John Voelcker has connected the dots that seem to confirm that this forthcoming EV will be based on the Spark City Car. All while us event attendees were still at the bar, drinking on GM’s dime. Oy…

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While the discussion about the value of the yen continues (also at TTAC), the exodus from Japan is picking up steam. Toyota is joining other carmakers that quietly turn India into a car export nation to be reckoned with. Toyota’s Chief Engineer Yoshinori Noritake  (above) soon will be able to smile: Toyota’s subsidiary in India will export Toyota’s and Noritake’s “BRIC car”, the Etios, to South Africa in March 2012. (Read More…)

India will likely report a good September for most of its carmakers. The final numbers are not expected until a week from now, but here are the results of some of the most important ones. Keep in mind that these “sales” numbers are the total of what has been sold in India and what has been shipped abroad. The Indian domestic market is still a bit sluggish, but exports are picking up nicely. (Read More…)

The NYT’s opinion page has a provocative piece by Siddhartha Deb today. It explores the role that automobiles play in the class dynamics of a modernizing India. Deb writes

Until the mid-1990s, cars had been mainly available in two models in India: the unglamorous, onion-shaped, sturdy Ambassador and the more aerodynamic Maruti 800. Both were produced by state-run companies (though the latter had a partnership with the Japanese company Suzuki). But when India began to open its markets, a wide range of cars became available, just as rising middle-class incomes and cheap consumer credit made buying such cars feasible.

In many ways, the marriage between the Indian middle class and the automobile culture has been disastrous. Roads remain awful, drivers continue to be erratic, and traffic in cities like Delhi and Bangalore is worse than ever. And yet the car has become deeply enmeshed with upward mobility, while also complicating that mobility. In the India of the Ambassador and the Maruti, the distinction was largely between those who owned cars and those who did not. In the India of Ford, Fiat, Hyundai and Mahindra — where there is even a very cheap indigenous model called the Tata Nano — distinctions are parsed in terms of the model one owns.

Drom the Bollywood producer’s suit-matched Bentley Continental to a struggling middle class couple’s divorce over the wife’s aspirations to a red Mitsubishi Pajero, Deb documents the cars, and other forms of transportation, which help define the emerging class order in India. It’s a brief but intriguing glimpse into the social impact of cars in a rapidly-growing economy, and it illustrates how cars both affect and reflect the fabric of social order. Give the whole thing a read if you’ve got a spare minute.

The board of GM has a week-long meeting in Shanghai. Someone  just happened to be in the same place at the same time, and quite possibly unearthed the secret all of India is dying to hear: Under what brand will the Wuling cars be introduced once they hit India? Apparently, not Wuling. (Read More…)

After only 18 months on the job (and he did a good job) Carl-Peter Forster resigned his job as group CEO and managing director of  Tata Motors. In a press release, Tata cites “unavoidable personal circumstances”. The industry is scratching their combined heads: What are those reasons? Are they real, or the usual BS? (Read More…)

Someone call Homeland Security: Large segments of Americans (if we still can call them that) are willing  to spend hard-earned dollars on (are you ready for that?) CHINESE cars. Market research company GfK Automotive’s did its annual Barometer of Automotive Awareness and Imagery, and found that a whopping 38 percent of the respondents would consider buying a Chinese car. Indian cars? A little less, but 30 percent ain’t nothing. That’s amongst all respondents. Once you get to Gen Y consumers, you’ll see wholesale desertion to the enemy.

Says the study:

“The openness to purchasing a Chinese and Indian vehicle is highest among Gen Y consumers, with 52 percent saying they are open to a vehicle from a Chinese automaker and 41 percent saying they are open to a vehicle from an Indian automaker.”

Imagine that. The cars aren’t even on U.S. shores, and especially basement dwellers are ready to buy them – even worse, with dad’s money. (Read More…)