Category: Incentives

By Edward Niedermeyer on September 18, 2009

Roll up for the Magical Mystery Hidden Incentive Tour!

We don’t have any numbers yet on GM’s 60 day money-back guarantee, but according to GM dealers speaking to Automotive News [sub] it’s not generating a lot of interest. “If [customers] like the car, if they test drive the car, most of the people would rather have a car to keep,” explains one dealer. Which makes a certain amount of sense, and which is why dealers insist that the number of buyers taking GM up on the offer doesn’t matter. “It’s more important to talk about the money-back guarantee. It conveys confidence in the vehicles,” says another dealer. “It’s not about the deal, but rather it’s about the world-class products.” That sounds good in principle, but the reality is that it actually is all about the deal. Again. Still.

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By Edward Niedermeyer on September 14, 2009

UPI reports on recently-released documents which detail the extent to which states went to secure GM’s recent compact car manufacturing contract. Wisconsin had committed “$213.14 million in concessions from United Auto Workers Local 95, $100 million in Enterprise Zone tax credits and $24 million in discounts from health insurers and providers,” according to the report. Another $100M was added to the incentive package after Wisconsin officials learned that it was falling behind in the bidding, bringing the total package to $409M. Which wasn’t even close to enough to beat out Michigan’s winning bid, which totaled $1B.

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By Edward Niedermeyer on September 10, 2009

But only because dealers will be forced to give up a half a percent of their profit margin, reports Automotive News [sub]. Good thing Mark LaNeve says volume will be higher. Otherwise that might suck for the dealers. As Bob Lutz puts it, “We’re putting our money down that if people buy one of our vehicles and don’t absolutely love it, we’ll take it back. Three or four years ago, this would have been a huge risk. We are now so confident of our vehicles, we can afford to take this risk.” Actually, Bob, it sounds like you’re putting the dealers’ money down. But, hey, at least that way it’s not taxpayer money! Who’s feeling positive?

By Edward Niedermeyer on August 20, 2009

General Motors has announced that it will lend dealers cash to cover their government clunker rebates for 30 days while the NHTSA figures out how to wind down the program. “We want to do all we can to provide customers with timely new vehicle deliveries and dealers the liquidity they need to run their businesses,” says Mark LaNeve in a company press release. “This will continue the sales momentum of our new fuel-efficient vehicles such as the Chevrolet Cobalt, Equinox and Buick Enclave.” Or, it could mean dealers will end up owing GM instead of the government owing them.

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By Edward Niedermeyer on August 20, 2009

Would you believe that two-thirds of all car dealers are still waiting for their first clunker check? Could you imagine that only three percent of all clunker deals have been been blessed by NHTSA? Automotive News [sub] has the survey for you! The only problem is that AN admits the poll was unscientific. Plus, it was an online poll. Still, the headline looks good beneath a headline in which NADA admonishes that dealers are “at risk” in making further clunker deals. And NADA’s internal surveys show that all the clunker money is already gone, reinforcing the apocalyptic tone of the AN survey.

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By Frank Williams on July 31, 2009

The Alliance of Automobile Manufacturers’ Senior Director of Communications has informed TTAC via email that the CARS (AKA “Cash for Clunkers”) program has NOT been suspended. ”All deals concluded before a suspension is announced (if that happens) will be honored,” promises Charles Territo. We’ve also heard that the President is urging Americans NOT to not buy a new car (i.e., go ahead and buy a car) under the program over the weekend.

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By Robert Farago on July 29, 2009

Our good friends at The Department of Transportation report the latest C.A.R.S. (Cars Allowance Rebate System) or Cash-for-Clunkers clunker stats as of right . . . now.

Total Vehicles Sold: 16,351
Funded to Date: $68,923,000
Passenger Cars Due for Euthanization: 10,114
Trucks Headed for the Crusher: 6237

Meanwhile, we intercepted this communication from a dealer: “I wish you would let us opt out of the cash for clunkers deal. Three dealers on the conference call stated that they were not fucking with this bullshit. You wouldn’t believe the bullshit involved in this. I don’t see this costing us any significant sales. We will waste more time fucking with this than it will ever be worth. The rebates are in place to subsidize the deal. Collecting our money will be a full time job.”

By Robert Farago on July 28, 2009

By Edward Niedermeyer on July 22, 2009

Actually, that’s misleading. “Everyone shopping for a new car or truck qualifies for an incentive of up to $4,500 — even if they don’t have a vehicle that qualifies under the U.S. Government’s program,” says ChryCo Sales VP Steven Beahm in a press release. “This incentive is great in that it’s easy to understand and available to everyone.” Which means that it’s actually nothing like the government’s CARS program, which is difficult to understand and not available to everyone. But, if you do have a qualifying clunker, you get the Chrysler incentive on top of $4,500 bucks from the feds for a total of $9,000 off the qualifying ChryCo product of your choice. But piggybacking on a government program doesn’t exactly improve Chrysler’s welfare queen image. Especially when the program it’s riding is so convoluted, over-hyped and under-delivering. And, like most of the Pentastar’s gimmicks, this incentive is also accompanied by a zero percent interest for 72 months offer. Which may well be a better deal than the buzzword-based cash incentive. But would it be summer without a Chrysler sales gimmick?

By Robert Farago on July 17, 2009

Buickman writes:

Well, we called it . . . new incentive sheets this morning, and already they are being corrected because GM’s own website verification software is wrong.

Check out this email from GM to dealers . . .

“Please be advised that the new Employee Bonus Cash was NOT intended to be compatible with the outboarded APR’s. We are now in the process of getting this corrected to make it not compatible with outboarded APR. Please advise that currently VIN Lookup shows that the two are compatible, however they are in fact not. A formal communication is forthcoming, but wanted to pass this along as I’ve already had a few inquiries.”

Imagine you called a customer when the sheets came out; by the time they arrived at the store, you had to explain that the deal wasn’t available.

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