Category: Incentives

By on June 17, 2016

Tremec transmission

A major automotive supplier plans to build a production facility in the Detroit area and make it the base for its U.S. operations.

Tremec Corp., best known for its high-performance transmissions, plans to invest $54 million in a multi-purpose facility in Wixom, Michigan, according to Crain’s Detroit Business. Besides production of transmissions and powertrain components, the facility will host Tremec’s sales and technical operations, and serve as its American headquarters. Read More >

By on June 6, 2016

2015-escalade-exterior-masthead-family-960x540

It’s D-Day, so what better time to dish details on Cadillac’s secretive Project Pinnacle?

The luxury automaker plans to completely revamp how its dealers interact with customers — a strategy that even changes how its salespeople dress, according to a draft document obtained by Automotive News.

Under Project Pinnacle — the brainchild of brand president Johan de Nysschen — U.S. dealers will be grouped into five tiers based on expected sales. When the operation kicks off on October 1, car shoppers can expect a higher-end experience at their local Caddy dealership. Get ready to be coddled. Read More >

By on June 2, 2016

2016 chevrolet impala

Summer’s here, and it’s never been a better time to please, please buy one of our cars, General Motors wants buyers to know.

The automaker plans to roll out a host of incentives during the month of June, Automotive News reports, to make up for a month that saw combined sales at all of its divisions sink 18 percent year-over-year. Read More >

By on May 17, 2016

volkswagen-jetta-tdi-clean-diesel-event-no-better-time-to-buy-large-3

Decades of feel-good corporate outreach and a hug-worthy relationships with buyers didn’t stop potential customers and veedub diehards from fleeing Volkswagen after the diesel stink bomb went off in Wolfsburg.

Like a husband of 50 years caught cheating with his wife’s sister, the intentional deception behind the diesel emissions scandal shattered the hard-earned trust between the company and its consumers. Thanks to that, Volkswagen’s sales trajectory now mimics that of a very leaky submarine.

Could Volkswagen have managed the scandal better, and can the company rebuild that lost trust?

According to the consumer opinion-tracking Reputation Institute, the answers to those questions are “you bet” and “yeah … it’s gonna take a loooong time.” Read More >

By on May 8, 2016

2016 BMW 340i Exterior Front 3/4, Image: © 2016 Alex L. Dykes/The Truth About Cars

BMW went on a mad rager last year as it did everything it possibly could to claim the U.S. luxury sales crown from Mercedes and Lexus — and now katzenjammer is in full effect.

The premium German brand is looking at piled-up stocks of cars sitting on dealer lots. Predictably, those dealers aren’t happy, and BMW is trying to inject some saline to recover.

Read More >

By on April 25, 2016

2016 Volkswagen Tiguan, Image: Volkswagen of America

Will Volkswagen TDI owners who opt for a buyback be soured on the brand, or can they be lured into a new model?

It’s a big question for dealers, who could stand to benefit from the dealership traffic they’ll see when Volkswagen’s buyback program gets up and running later this year. Read More >

By on April 22, 2016

leaf

Nissan is trying to play Tesla’s lengthy Model 3 waiting list to its advantage.

A print ad that landed in the country’s most-read newspapers this morning is playing up the Model 3’s wait times, according to Automotive News, and encouraging EV buyers to go the faster route by buying a Leaf.

There’s nothing subtle about the ad, which would have been green-lit by Nissan’s intimidating sales and marketing head Christian Meunier. Since taking on the role in January, Meunier has laid out an aggressive marketing strategy, meaning the Leaf spot could be the first of many cheeky ads. Read More >

By on April 20, 2016

Mitsubishi kei car

Mitsubishi Motors has some ‘splaining to do after fuel economy figures for its tiny overseas eK wagon were proven to be false.

The automaker overstated gas mileage by five to 10 percent over the last three model years, Bloomberg reports, allowing the minicars to be classified as greener than they actually were.

Powered by small-displacement three-cylinder engines, the vehicles are called “kei cars” in Japan (no, not K-cars). Read More >

By on April 18, 2016

2015 Ford Focus Electric

Ford Motor Company is hitting the brakes in the electric vehicle range war.

While competitors like Tesla and General Motors are busy preparing EVs with ranges of 200 miles or more, Ford is staying put at the 100-mile line, Automotive News has reported.

Though it plays well in the plug-in hybrid game with models like the C-Max and Fusion Energi, the automaker’s only “pure” EV — the Focus Electric — has lingered near the back of the pack in terms of range since debuting in 2012. Read More >

By on April 13, 2016

2017 Lincoln Continental

UPDATE: Other sites seem to have received some additional information from dealers. It has been added below the jump.

Those looking to put down money on one of the most storied nameplates in Lincoln’s history will have to shell out $45,485, which includes destination and delivery, for the privilege.

For that near-as-makes-no-difference $50,000, Lincoln will build you a Continental Premiere with a 3.7-liter V6 engine that sends power to the front wheels.

Read More >

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