
As Camry-fest rolls on, we found an interesting little chart over at Edmunds Autoobserver, which shows that this latest Camry has the lowest inflation-adjusted MSRP in the model’s history. Amid all the talk of record-high transaction prices, Toyota obviously thinks MSRP still matters, as Autoobserver reports
The current-generation Camry has a theoretical build of 1,246 combinations. The 2012 Camry will be available in a startlingly meager 36 combinations, because consumers have told Toyota they want a simpler ordering process… There will be four trim packages from which to choose, and despite the significant improvements in the model, any 2012 Camry will be priced close to or less than a comparably-equipped 2011.
The 2011 Camry L, the base model produced in very low volume and sold almost exclusively to fleets, starts at $20,195. The new 2012 Camry L will start at $21,995 (plus $760 for destination), the core 2012 Camry LE package for comfort and value will be priced at $22,500. The sportier Camry SE, currently priced at $22,965, will start at $23,000. The premium trim package Camry XLE ($26,725 for MY 2011), will start at $24,725, a $2,000 reduction. Toyota notes that comparably equipped, prices for all trim levels have dropped.
So, even though you need fewer inflation-adjusted dollars than ever before to buy a base Camry, very few of those models will be built. Toyota may be talking value, but in this market you need to shout it…
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Type57SC - Something tells me that Opel dealers aren’t sweating a potential lack of Zafiras.
Scoutdude - Yup the best selling brand in the US is Ford, the company with the greatest total sales GM. Toyota is in 3rd place in both cases.
racer193 - Nope he looks drunk and barly able to stand.
golden2husky - Really a nice read!!
Good ole dayz - >>My opinion, Detroit has some good designs out, they have improved on their reliability, improved on fuel efficiency, and are making...
Scoutdude - My 86 626 had the oscillating center vent.
Good ole dayz - Not necessarily “silly” (though some might have considered them so), but definitely entertaining, were the 1970′s FIAT “Remy Jullienne”...
jmo - I love this post!! It’s exactly the editorial tone I’m looking for. It has a honest enthusiasm for cars and their various permutations. In...
azmtbkr81 - I didn’t get that from the quoted statement. To me it expresses disdain for those who lack the refinement and taste necessary to appreciate...
Good ole dayz - +1