Just as geese fly south in the winter, metal conducts electricity, and tides rise and fall at the will of the moon, a luxury-laden SUV that rivals yachts for sticker price is guaranteed by all of science to become a premium brand’s best-seller.
After seeing the stunning success of the once-unthinkable Bentley Bentayga, what other conclusion could the folks at Mercedes-Benz draw? Carving out a stratospheric utility vehicle niche well above a brand’s high water mark means money falling from the sky. Period.
Naturally, Stuttgart wants in on the action. Like any rational competitor, the company now plans to tart up an existing SUV, slap on a Mercedes-Maybach badge, and sit back to await the arrival of the money train. Read More >