When Pontiac’s infamously retina-searing Aztek pops up in popular auto industry analysis, it’s usually as little more than a throwaway punchline. So credit Thebigmoney.com’s Matthew DeBord for trying to leave the Thesaurus entry for “ugly” out of a recent piece dedicated entirely to one of the great modern styling miscalculations. Unfortunately, his admirable restraint serves only to further a wholly unsupportable thesis:

GM needs to remember the Aztek, because it represents the kind of risk-taking design that the post-bankruptcy firm will need to go forward. The temptation for the New General will be to copy successful market formulas, rather than try to define new market segments.

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China is the perfect place to think about the future shape of mobility. It’s my job here to push my staff to push the envelope and think about the global automotive future from Beijing

Mercedes designer Olivier Boulay, explains his inspiration migration from Japan’s chauffeur-car culture to the streets of Beijing. The Wall Street Journal puts the cliches about China’s role in the world of automotive design, pointing out that (among other things) for every Geely GE, there’s a Buick Invicta.  Not only are Chinese designers affecting Western brands, other Western brands like Mercedes are transferring design staff to China to seek out inspiration in the world’s new largest car market. And developing styling to Chinese tastes is about more than gaining market share there. China’s seemingly contradictory love affairs with conspicuous consumption and electric vehicles (mostly bicycles) represent a heady fusion of luxury and futuretech, a combination that already defines the marketing of many Western luxury car brands. As these trends develop, and as the Chinese market grows, auto design will increasingly be shaped by and in the Middle Kingdom.

Volkswagen will continue its pioneering work testing the boundaries between platform-sharing and brand-engineering, reports Autocar, with a new platform destined to underpin some 60 models globally. The modularen querbaukasten (modular transverse engine, or MQB) architecture will form the basis of models ranging from the sub-Golf Lupo to the Sharan MPV, starting with the next-gen Audi A3 which debuts in Europe in 2011. The key to the platform’s versatility is its adaptiveness to different wheelbases, tracks and wheel sizes. Says VW R&D Boss Ulrich Hackenberg:

It gives us the possibility to produce models from different segments and in varying sizes using the same basic front-end architectur. We can go from a typical hatchback to a saloon, cabriolet and SUV with only detailed changes to the size of the wheel carriers.

The new architecture will allow VW to replace some 18 engine-mounting architectures to a mere two, reportedly providing about  60 to 70 per cent parts commonality between Volkswagen’s biggest-selling models.

Ryv asks:

Whenever I read a TTAC car review or read comments I see nothing but complaints of hard plastics and ill fits. It made me wonder, is there some ideal vehicle interior out there being held as the standard to all others? I sat in a Lamborghini Gallardo at last years NAIAS and thought the suede covered dash looked ridiculous – but thats probably the opposite of the hard plastics people complain about. Maybe I am just interior challenged that I don’t notice these things but unless my dash is peeling, and as long as it’s pretty intuitive control wise, it’s appealing. So what is the benchmark interior, the standard that all interiors should strive towards?

Honda has been getting flack on these pages for some time now for succumbing to size and weight bloating, a criticism that carries a special sting for an automaker that clawed its way into the mainstream by offering inexpensive, efficient models. And it seems that a little bashing may have helped. Automotive News [sub] reports that Honda has “torn up” its old product plan, and is refocusing on less expensive, more fuel-efficient offerings.Honda CEO Takanobu Ito explains:

We are taking more time to rethink the new Civic and all our models. We had to revisit our development work and planning to comply with the change in the environment

And Ito isn’t referring to changes in the polar icecap either, but rather to the post-credit crisis consumer environment. Prior to the collapse of Lehman Brothers, Ito says Honda was developing a V8, an RWD platform and a larger successor to the Civic. Now it seems that the financial crisis that has been blamed for everything from declining sales to the bankruptcies of GM and Chrysler is yielding the kind of results that a decade of plenty couldn’t.

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The recent arrest of a Ford employee on charges of industrial espionage may have been enough to scuttle Ford’s sale of Volvo to Chinese firm Geely. Or, as Bertel Schmitt reports, perhaps the spy story was just a convenient excuse to get more money out of the deal. But whether as a legitimate concern or strategic fearmongering, industrial espionage is hot right now. The Freep reports three former GM-Daewoo employees have been charged with spycraft, for allegedly transferring “critical GM technology” to Russian automaker tagAZ. The technology in question: engine and component designs for Daewoo’s outgoing (J-200 model) Lacetti, predecessor to the Cruze. And GM claims tagAz’s new C-100 sedan (above) looks a little too similar to the Lacetti in question. “It’s pretty close, if not dead on,” say GM-Daewoo spokesfolks. “The J-200 may not be a new vehicle for a lot of developing countries, but for a lot of emerging markets, it’s a very aspirational vehicle.” And it’s been a best-seller in Russia. TagAZ denies that it stole designs from Daewoo, saying it spent four years and $250m developing the C-100. But it also hired “a number” of former Daewoo engineers, according to GM, which is probably the most legitimate way to steal a good design. But with GM possibly wavering on the Opel deal, will this latest espionage raise doubts about the wisdom of selling Opel to another Russian firm? It probably should.

GM’s styling department was originally called “Art and Colour,” an indication of the importance The General has always placed on color. And since the Volt hype campaign is leaving no gimmick unturned, GM is offering fans an opportunity to name the greenish-silver color that debuted with the first production-look Volt. The prize? An early test-drive of a pre-production (of course) Volt. Since we’re sure to be barred from test-fleet Volts, why not submit a color name for a chance at what could be TTAC’s first road test of the automotive Hail Mary? Our choices: Silver Lining or Bailout Green. Yours?

The US-spec Buick Regal is receiving a better-than-Crosstour reception at Facebook, where official photos are showing some slight visual differences from the Chinese-market model. Against all the odds, the US-spec Buick appears to have dropped the Chinese version’s aftermarket-worthy fender vent. A more-subtle grille is another unexpected but welcome maturation. Or is that regression? This Buick’s as clean as the Insignia, somehow doing without the acres of chrome and tacked-on baubles that too often signify “American luxury.” Predictably, the most common comment on the new Facebook page is “needs ventiports.” Chinese-market Regal, for comparison, after the jump.

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