Fiat Chrysler Automobiles rocketed out of the recession with year-over-year U.S. sales increases, eventually erasing the sudden deficit of buyers that led to its bankruptcy. Between 2009 and 2015, the resurgent automaker went from a measly 931,402 U.S. sales to a healthy, cash-generating 2,243,907.
Those gray skies sure did clear up. Happy days!
Now for last year’s sales tally: 2,244,315. Notice something unusual? That’s right, FCA tacked on just 408 sales in 2016 compared to a year prior. While sales growth can’t be counted on like the rising and falling of the sun, especially in a market that has reached a tentative plateau, it’s nonetheless concerning for FCA. The sales juggernaut sits idle in the water, yearning for headway.
Is the automaker’s problem simply that there aren’t enough places to buy Jeep, Dodge, Chrysler, Ram and Fiat vehicles? Read More >