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	<title>The Truth About Cars &#187; Branding</title>
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	<link>http://www.thetruthaboutcars.com</link>
	<description>The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news.</description>
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	<itunes:summary>The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news.</itunes:summary>
	<itunes:author>The Truth About Cars</itunes:author>
	<itunes:explicit>no</itunes:explicit>
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		<itunes:name>The Truth About Cars</itunes:name>
		<itunes:email>editors@ttac.com</itunes:email>
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	<managingEditor>editors@ttac.com (The Truth About Cars)</managingEditor>
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	<itunes:subtitle>The Truth About Cars</itunes:subtitle>
	<itunes:keywords>The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news.</itunes:keywords>
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	<itunes:category text="News &amp; Politics" />
	<itunes:category text="Games &amp; Hobbies">
		<itunes:category text="Automotive" />
	</itunes:category>
	<itunes:category text="Society &amp; Culture" />
		<item>
		<title>Bend Over: PSA To Change Name</title>
		<link>http://www.thetruthaboutcars.com/bend-over-psa-to-change-name/</link>
		<comments>http://www.thetruthaboutcars.com/bend-over-psa-to-change-name/#comments</comments>
		<pubDate>Sat, 20 Mar 2010 10:19:52 +0000</pubDate>
		<dc:creator>Bertel Schmitt</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Europe]]></category>
		<category><![CDATA[France]]></category>
		<category><![CDATA[News Blog]]></category>
		<category><![CDATA[Bertel Schmitt]]></category>
		<category><![CDATA[Citroen]]></category>
		<category><![CDATA[name change]]></category>
		<category><![CDATA[Peugeot]]></category>
		<category><![CDATA[PSA]]></category>

		<guid isPermaLink="false">http://www.thetruthaboutcars.com/?p=349724</guid>
		<description><![CDATA[
PSA, Europe’s second largest car maker after Volkswagen (14.9 percent and 20.8 percent market share respectively in February 2010, as per ACEA) considers changing their name, says Bloomberg. There are several choices on the table, the front-runner appears to be …
PSA.
PSA spokesman Pierre-Olivier Salmon confirmed to Bloomberg:  “A change to the company name is [...]]]></description>
		<wfw:commentRss>http://www.thetruthaboutcars.com/bend-over-psa-to-change-name/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Volvo-Geely Deal: Trouble In Paradise?</title>
		<link>http://www.thetruthaboutcars.com/volvo-geely-deal-trouble-in-paradise/</link>
		<comments>http://www.thetruthaboutcars.com/volvo-geely-deal-trouble-in-paradise/#comments</comments>
		<pubDate>Fri, 19 Mar 2010 14:28:03 +0000</pubDate>
		<dc:creator>Edward Niedermeyer</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[China]]></category>
		<category><![CDATA[High Finance]]></category>
		<category><![CDATA[News Blog]]></category>
		<category><![CDATA[Ford]]></category>
		<category><![CDATA[Geely]]></category>
		<category><![CDATA[Volvo]]></category>

		<guid isPermaLink="false">http://www.thetruthaboutcars.com/?p=349616</guid>
		<description><![CDATA[
We&#8217;re ready to seal the deal. If the deal fails, the problem is not on our side. We have not violated any part of the agreement. The situation is changing constantly&#8230;and the process of the negotiation is very tough. We will put as much effort as we can. I hope the deal can be done
Geely [...]]]></description>
		<wfw:commentRss>http://www.thetruthaboutcars.com/volvo-geely-deal-trouble-in-paradise/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>McLaren Automotive: Racing Is Easy, Selling Cars Is Hard</title>
		<link>http://www.thetruthaboutcars.com/mclaren-automotive-racing-is-easy-selling-cars-is-hard/</link>
		<comments>http://www.thetruthaboutcars.com/mclaren-automotive-racing-is-easy-selling-cars-is-hard/#comments</comments>
		<pubDate>Thu, 18 Mar 2010 15:21:53 +0000</pubDate>
		<dc:creator>Edward Niedermeyer</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Enthusiasm]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[New Cars]]></category>
		<category><![CDATA[News Blog]]></category>
		<category><![CDATA[mclaren]]></category>
		<category><![CDATA[mp4-12c]]></category>
		<category><![CDATA[Racing]]></category>

		<guid isPermaLink="false">http://www.thetruthaboutcars.com/?p=349474</guid>
		<description><![CDATA[
Let&#8217;s face it: it&#8217;s not the best time to be launching any new automotive brand just now, let alone a brand built in Formula 1 and offering only a single, $250,000 product. Throughout the industry, OEMs are abandoning or distancing themselves from motorsport, as the old &#8220;win on Sunday, sell on Monday&#8221; logic proves to [...]]]></description>
		<wfw:commentRss>http://www.thetruthaboutcars.com/mclaren-automotive-racing-is-easy-selling-cars-is-hard/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>The Art Of Alfa Romeo</title>
		<link>http://www.thetruthaboutcars.com/the-art-of-alfa-romeo/</link>
		<comments>http://www.thetruthaboutcars.com/the-art-of-alfa-romeo/#comments</comments>
		<pubDate>Wed, 17 Mar 2010 22:17:51 +0000</pubDate>
		<dc:creator>Edward Niedermeyer</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Heritage]]></category>
		<category><![CDATA[News Blog]]></category>
		<category><![CDATA[Alfa Romeo]]></category>
		<category><![CDATA[Art]]></category>

		<guid isPermaLink="false">http://www.thetruthaboutcars.com/?p=349395</guid>
		<description><![CDATA[
Alfa Romeo has launched an official fine art collection, which can be found at www.alfaromeoart.com. With their gracious permission, we bring you this selection of some of the luscious images now on sale there. Too bad none of them answer any of the pressing questions facing Alfa today.
]]></description>
		<wfw:commentRss>http://www.thetruthaboutcars.com/the-art-of-alfa-romeo/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
		</item>
		<item>
		<title>They Live!: GM Adds Saturn Outlook and Vue To Zombie Production Roster</title>
		<link>http://www.thetruthaboutcars.com/they-live-gm-adds-saturn-outlook-to-zombie-production-roster/</link>
		<comments>http://www.thetruthaboutcars.com/they-live-gm-adds-saturn-outlook-to-zombie-production-roster/#comments</comments>
		<pubDate>Tue, 16 Mar 2010 16:36:06 +0000</pubDate>
		<dc:creator>Edward Niedermeyer</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[New Cars]]></category>
		<category><![CDATA[News Blog]]></category>
		<category><![CDATA[Whiskey Tango Foxtrot]]></category>
		<category><![CDATA[GM]]></category>
		<category><![CDATA[Zombie]]></category>

		<guid isPermaLink="false">http://www.thetruthaboutcars.com/?p=349129</guid>
		<description><![CDATA[
We knew that production of HUMMER H3 and H3Ts was continuing, as an unnamed fleet buyer has ordered the final batch of 849 units from GM&#8217;s Shreveport plant, but that&#8217;s not the only Zombie nameplate that GM just can&#8217;t seem to kill. Automotive News [sub] reports that 1,037 Saturn Outlooks were built last month &#8220;to [...]]]></description>
		<wfw:commentRss>http://www.thetruthaboutcars.com/they-live-gm-adds-saturn-outlook-to-zombie-production-roster/feed/</wfw:commentRss>
		<slash:comments>38</slash:comments>
		</item>
		<item>
		<title>This Is What Happens When Sportscar Companies Stop Building Manual Transmissions</title>
		<link>http://www.thetruthaboutcars.com/this-is-what-happens-when-sportscar-companies-stop-building-manual-transmissions/</link>
		<comments>http://www.thetruthaboutcars.com/this-is-what-happens-when-sportscar-companies-stop-building-manual-transmissions/#comments</comments>
		<pubDate>Tue, 16 Mar 2010 01:09:12 +0000</pubDate>
		<dc:creator>Edward Niedermeyer</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Enthusiasm]]></category>
		<category><![CDATA[News Blog]]></category>
		<category><![CDATA[Whiskey Tango Foxtrot]]></category>
		<category><![CDATA[Ferrari]]></category>

		<guid isPermaLink="false">http://www.thetruthaboutcars.com/?p=349038</guid>
		<description><![CDATA[
Or is it the other way around? Based on the latest readings from our official TTAC losing-the-plot-ometer, Porsche is still at least ten years away from matching this spectacular achievement in short-sighted brand narcissism. 
]]></description>
		<wfw:commentRss>http://www.thetruthaboutcars.com/this-is-what-happens-when-sportscar-companies-stop-building-manual-transmissions/feed/</wfw:commentRss>
		<slash:comments>14</slash:comments>
		</item>
		<item>
		<title>Quote Of The Day 2: Fold On Sunday, Market On Monday Anyway Edition</title>
		<link>http://www.thetruthaboutcars.com/quote-of-the-day-2-fold-on-sunday-market-on-monday-anyway-edition/</link>
		<comments>http://www.thetruthaboutcars.com/quote-of-the-day-2-fold-on-sunday-market-on-monday-anyway-edition/#comments</comments>
		<pubDate>Mon, 15 Mar 2010 19:49:08 +0000</pubDate>
		<dc:creator>Edward Niedermeyer</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Enthusiasm]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[News Blog]]></category>
		<category><![CDATA[Tuners]]></category>
		<category><![CDATA[Mitsubishi]]></category>
		<category><![CDATA[Ralliart]]></category>

		<guid isPermaLink="false">http://www.thetruthaboutcars.com/?p=348997</guid>
		<description><![CDATA[
We still own the Ralliart name, and we still intend to brand our cars with it. The biggest change for us is that we won&#8217;t have to pay royalties to use the name anymore,

Mitsubishi North America spokesman Maurice Durand explains to Automotive News [sub] why the death of Mitsu-owned racing firm Ralliart is actually kind [...]]]></description>
		<wfw:commentRss>http://www.thetruthaboutcars.com/quote-of-the-day-2-fold-on-sunday-market-on-monday-anyway-edition/feed/</wfw:commentRss>
		<slash:comments>9</slash:comments>
		</item>
		<item>
		<title>Requiem For A Dream: Maybach To Fold After One Last Facelift</title>
		<link>http://www.thetruthaboutcars.com/requiem-for-a-dream-maybach-to-fold-after-one-last-facelift/</link>
		<comments>http://www.thetruthaboutcars.com/requiem-for-a-dream-maybach-to-fold-after-one-last-facelift/#comments</comments>
		<pubDate>Mon, 15 Mar 2010 19:24:22 +0000</pubDate>
		<dc:creator>Edward Niedermeyer</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[New Cars]]></category>
		<category><![CDATA[News Blog]]></category>
		<category><![CDATA[daimler]]></category>
		<category><![CDATA[Luxury]]></category>
		<category><![CDATA[Maybach]]></category>
		<category><![CDATA[mercedes]]></category>

		<guid isPermaLink="false">http://www.thetruthaboutcars.com/?p=348994</guid>
		<description><![CDATA[
Remember Maybach? With eight years and untold millions now spent in a futile attempt to dethrone Rolls-Royce at the tope of the automotive pecking order, it seems that the monument to Daimler&#8217;s arrogance and greed will be going the way of Pontiac and HUMMER. Auto Express reports that 

The firm plans to launch mildly facelifted [...]]]></description>
		<wfw:commentRss>http://www.thetruthaboutcars.com/requiem-for-a-dream-maybach-to-fold-after-one-last-facelift/feed/</wfw:commentRss>
		<slash:comments>18</slash:comments>
		</item>
		<item>
		<title>Detroit&#8217;s Small-Town Luxury Lament</title>
		<link>http://www.thetruthaboutcars.com/detroits-small-town-luxury-lament/</link>
		<comments>http://www.thetruthaboutcars.com/detroits-small-town-luxury-lament/#comments</comments>
		<pubDate>Mon, 15 Mar 2010 18:10:30 +0000</pubDate>
		<dc:creator>Edward Niedermeyer</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Dealer News]]></category>
		<category><![CDATA[News Blog]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Cadillac]]></category>
		<category><![CDATA[Dealers]]></category>
		<category><![CDATA[Ford]]></category>
		<category><![CDATA[GM]]></category>
		<category><![CDATA[Lincoln]]></category>
		<category><![CDATA[Luxury]]></category>
		<category><![CDATA[Mercury]]></category>

		<guid isPermaLink="false">http://www.thetruthaboutcars.com/?p=348979</guid>
		<description><![CDATA[
It&#8217;s a little-known fact that nearly half of the 2,000 or so dealer franchises that GM began winding down during bankruptcy were Cadillac stores, most of them located in rural areas. The General&#8217;s plan was to focus Cadillac&#8217;s dealer network on  standalone stores in major metropolitan areas, following the strategies of more premium luxury competitors [...]]]></description>
		<wfw:commentRss>http://www.thetruthaboutcars.com/detroits-small-town-luxury-lament/feed/</wfw:commentRss>
		<slash:comments>24</slash:comments>
		</item>
		<item>
		<title>May Chevrolet&#8217;s Best Tagline Win</title>
		<link>http://www.thetruthaboutcars.com/chevys-marketing-counter-revolution-excellence-for-everyone/</link>
		<comments>http://www.thetruthaboutcars.com/chevys-marketing-counter-revolution-excellence-for-everyone/#comments</comments>
		<pubDate>Thu, 11 Mar 2010 18:51:54 +0000</pubDate>
		<dc:creator>Edward Niedermeyer</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[New Cars]]></category>
		<category><![CDATA[News Blog]]></category>
		<category><![CDATA[Chevrolet]]></category>
		<category><![CDATA[GM]]></category>
		<category><![CDATA[Mark Reuss]]></category>
		<category><![CDATA[Susan Docherty]]></category>

		<guid isPermaLink="false">http://www.thetruthaboutcars.com/?p=348614</guid>
		<description><![CDATA[
In a recent Fastlane livechat, GM&#8217;s North American boss Mark Reuss revealed that:
Chevrolet re vamp in ads is well under way with Susan Docherty&#8211;you will like it a lot&#8211;shows the car, and uses &#8220;excellence for everyone&#8221;&#8230;.you will really like it.
When asked if he was saying that &#8220;Excellence For Everyone&#8221; would be the new Chevrolet tagline, [...]]]></description>
		<wfw:commentRss>http://www.thetruthaboutcars.com/chevys-marketing-counter-revolution-excellence-for-everyone/feed/</wfw:commentRss>
		<slash:comments>28</slash:comments>
		</item>
		<item>
		<title>Cadillac: What Is This GM You Speak Of?</title>
		<link>http://www.thetruthaboutcars.com/cadillac-what-is-this-gm-you-speak-of/</link>
		<comments>http://www.thetruthaboutcars.com/cadillac-what-is-this-gm-you-speak-of/#comments</comments>
		<pubDate>Wed, 10 Mar 2010 19:45:23 +0000</pubDate>
		<dc:creator>Edward Niedermeyer</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[New Cars]]></category>
		<category><![CDATA[News Blog]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Cadillac]]></category>
		<category><![CDATA[GM]]></category>
		<category><![CDATA[Mark of Excellence]]></category>

		<guid isPermaLink="false">http://www.thetruthaboutcars.com/?p=348493</guid>
		<description><![CDATA[
In 1989, Toyota launched a new luxury brand that would go on to largely replace Cadillac as a vernacular term for excellence in luxury. Known as Lexus, this brand has spent the last 20 years making headway in the US market without ever publicly associating itself with its parent brand. Could this strategy have contained [...]]]></description>
		<wfw:commentRss>http://www.thetruthaboutcars.com/cadillac-what-is-this-gm-you-speak-of/feed/</wfw:commentRss>
		<slash:comments>41</slash:comments>
		</item>
		<item>
		<title>HUMMER Production Restarted. Yes, Really.</title>
		<link>http://www.thetruthaboutcars.com/hummer-production-restarted-yes-really/</link>
		<comments>http://www.thetruthaboutcars.com/hummer-production-restarted-yes-really/#comments</comments>
		<pubDate>Wed, 10 Mar 2010 15:49:19 +0000</pubDate>
		<dc:creator>Edward Niedermeyer</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[New Cars]]></category>
		<category><![CDATA[News Blog]]></category>
		<category><![CDATA[Trucks]]></category>
		<category><![CDATA[Tuners]]></category>
		<category><![CDATA[Brand Sale]]></category>
		<category><![CDATA[GM]]></category>
		<category><![CDATA[HUMMER]]></category>

		<guid isPermaLink="false">http://www.thetruthaboutcars.com/?p=348438</guid>
		<description><![CDATA[
The Shreveport Times reports that GM will restart production of the HUMMER H3 and H3T starting April 12, for a batch build of 849 units. An unidentified &#8220;fleet buyer&#8221; apparently needs a grip of the baby-HUMMERs, despite the fact that the brand is being wound down after a deal to sell it to Sichuan Tengzhong [...]]]></description>
		<wfw:commentRss>http://www.thetruthaboutcars.com/hummer-production-restarted-yes-really/feed/</wfw:commentRss>
		<slash:comments>13</slash:comments>
		</item>
		<item>
		<title>Geely Has The Cash For Volvo&#8230; So Where&#8217;s The Deal?</title>
		<link>http://www.thetruthaboutcars.com/geely-has-the-cash-for-volvo-so-wheres-the-deal/</link>
		<comments>http://www.thetruthaboutcars.com/geely-has-the-cash-for-volvo-so-wheres-the-deal/#comments</comments>
		<pubDate>Wed, 10 Mar 2010 15:29:06 +0000</pubDate>
		<dc:creator>Edward Niedermeyer</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[China]]></category>
		<category><![CDATA[News Blog]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Brand Sale]]></category>
		<category><![CDATA[Ford]]></category>
		<category><![CDATA[Geely]]></category>
		<category><![CDATA[Volvo]]></category>

		<guid isPermaLink="false">http://www.thetruthaboutcars.com/?p=348434</guid>
		<description><![CDATA[
Reuters (which has been all over the Volvo-Geely deal) reports that Zhejiang Geely Holding has money &#8220;in the bank account,&#8221; to purchase Ford&#8217;s Volvo brand, citing Swedish press reports. And yet, despite having reportedly given Ford guarantees about the financing of Volvo&#8217;s business plan, and scheduled a formal deal signing for last month, a deal [...]]]></description>
		<wfw:commentRss>http://www.thetruthaboutcars.com/geely-has-the-cash-for-volvo-so-wheres-the-deal/feed/</wfw:commentRss>
		<slash:comments>12</slash:comments>
		</item>
		<item>
		<title>Saab-Spyker&#8217;s Success Plan: New Cars, Cheaper Cars, And More Outlandish Cars</title>
		<link>http://www.thetruthaboutcars.com/saab-spykers-success-plan-new-cars-cheaper-cars-and-more-outlabdish-cars/</link>
		<comments>http://www.thetruthaboutcars.com/saab-spykers-success-plan-new-cars-cheaper-cars-and-more-outlabdish-cars/#comments</comments>
		<pubDate>Mon, 08 Mar 2010 21:40:28 +0000</pubDate>
		<dc:creator>Edward Niedermeyer</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Europe]]></category>
		<category><![CDATA[Future Vehicles]]></category>
		<category><![CDATA[News Blog]]></category>
		<category><![CDATA[9-1]]></category>
		<category><![CDATA[GM]]></category>
		<category><![CDATA[Saab]]></category>
		<category><![CDATA[Saab-Spyker]]></category>
		<category><![CDATA[Spyker]]></category>
		<category><![CDATA[Victor Muller]]></category>

		<guid isPermaLink="false">http://www.thetruthaboutcars.com/?p=348139</guid>
		<description><![CDATA[ With Russian financiers offering up to $100m to back the new Saab-Spyker project, it&#8217;s not surprising that the internet is awash with glad tidings of new cars from the new Dutch-Swedish venture. On the Saab side, CEO Victor Muller and company are teasing analysts with news that Saab is &#8220;already working on plans&#8221; for [...]]]></description>
		<wfw:commentRss>http://www.thetruthaboutcars.com/saab-spykers-success-plan-new-cars-cheaper-cars-and-more-outlabdish-cars/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>What&#8217;s Wrong With This Picture: The Pieces Fit But We&#8217;re Still Puzzled Edition</title>
		<link>http://www.thetruthaboutcars.com/whats-wrong-with-this-picture-the-pieces-fit-but-were-still-puzzled-edition/</link>
		<comments>http://www.thetruthaboutcars.com/whats-wrong-with-this-picture-the-pieces-fit-but-were-still-puzzled-edition/#comments</comments>
		<pubDate>Wed, 03 Mar 2010 13:58:50 +0000</pubDate>
		<dc:creator>Edward Niedermeyer</dc:creator>
				<category><![CDATA[3WTP]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[News Blog]]></category>
		<category><![CDATA[Chrysler]]></category>
		<category><![CDATA[Lancia]]></category>

		<guid isPermaLink="false">http://www.thetruthaboutcars.com/?p=347320</guid>
		<description><![CDATA[
It&#8217;s both annoying and strangely prophetic (we think) that Lancia and Chrysler don&#8217;t have one of those convenient &#8220;Brangelina&#8221; names, like Lancsler or Chrycia. Fiat&#8217;s execs aren&#8217;t exactly being subtle about the merging of the two brands, but then they&#8217;re also not giving us a lot of glimpses at the stunning execution that it will [...]]]></description>
		<wfw:commentRss>http://www.thetruthaboutcars.com/whats-wrong-with-this-picture-the-pieces-fit-but-were-still-puzzled-edition/feed/</wfw:commentRss>
		<slash:comments>19</slash:comments>
		</item>
		<item>
		<title>Cadillac&#8217;s European Vacation From Reality</title>
		<link>http://www.thetruthaboutcars.com/cadillacs-european-vacation-from-reality/</link>
		<comments>http://www.thetruthaboutcars.com/cadillacs-european-vacation-from-reality/#comments</comments>
		<pubDate>Mon, 01 Mar 2010 18:29:06 +0000</pubDate>
		<dc:creator>Edward Niedermeyer</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Europe]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[New Cars]]></category>
		<category><![CDATA[News Blog]]></category>
		<category><![CDATA[Cadillac]]></category>
		<category><![CDATA[Chevrolet]]></category>
		<category><![CDATA[GM]]></category>
		<category><![CDATA[Opel]]></category>

		<guid isPermaLink="false">http://www.thetruthaboutcars.com/?p=347025</guid>
		<description><![CDATA[
Cadillac relaunched [release in PDF format here] its perennially disappointing European effort last week, revealing that a new sales and import firm, Cadillac Europe, had been formed. Why would Cadillac double down on a market that it until recently blighted with its ill-advised Opel Vectra-based BLS (which bizarrely still appears at the cadillaceurope.com website)? Caddy [...]]]></description>
		<wfw:commentRss>http://www.thetruthaboutcars.com/cadillacs-european-vacation-from-reality/feed/</wfw:commentRss>
		<slash:comments>28</slash:comments>
		</item>
		<item>
		<title>WSJ: GM Eying Two New HUMMER Offers</title>
		<link>http://www.thetruthaboutcars.com/wsj-gm-eying-two-new-hummer-offers/</link>
		<comments>http://www.thetruthaboutcars.com/wsj-gm-eying-two-new-hummer-offers/#comments</comments>
		<pubDate>Thu, 25 Feb 2010 19:02:55 +0000</pubDate>
		<dc:creator>Edward Niedermeyer</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[China]]></category>
		<category><![CDATA[Industry]]></category>
		<category><![CDATA[News Blog]]></category>
		<category><![CDATA[brand sales]]></category>
		<category><![CDATA[GM]]></category>
		<category><![CDATA[HUMMER]]></category>

		<guid isPermaLink="false">http://www.thetruthaboutcars.com/?p=346727</guid>
		<description><![CDATA[
A &#8220;person familiar with the situation&#8221; tells the Wall Street Journal [sub] that GM is looking into two new offers for the HUMMER brand after a deal that would have sold the brand to China&#8217;s Sichuan Tengzhong collapsed. No word on who these two firms are, where they are located, or what they&#8217;re smoking to [...]]]></description>
		<wfw:commentRss>http://www.thetruthaboutcars.com/wsj-gm-eying-two-new-hummer-offers/feed/</wfw:commentRss>
		<slash:comments>17</slash:comments>
		</item>
		<item>
		<title>Spyker Confirms Saab Sale Closure</title>
		<link>http://www.thetruthaboutcars.com/spyker-confirms-saab-sale-closure/</link>
		<comments>http://www.thetruthaboutcars.com/spyker-confirms-saab-sale-closure/#comments</comments>
		<pubDate>Tue, 23 Feb 2010 16:57:17 +0000</pubDate>
		<dc:creator>Edward Niedermeyer</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Europe]]></category>
		<category><![CDATA[High Finance]]></category>
		<category><![CDATA[News Blog]]></category>
		<category><![CDATA[Brand Sale]]></category>
		<category><![CDATA[GM]]></category>
		<category><![CDATA[Saab]]></category>
		<category><![CDATA[Spyker]]></category>
		<category><![CDATA[Victor Muller]]></category>

		<guid isPermaLink="false">http://www.thetruthaboutcars.com/?p=346409</guid>
		<description><![CDATA[
We are delighted &#8211; Saab’s future is now secure. From today we will be concentrating all of our efforts into reviving Saab and transforming it into a sustainable and profitable company with the confidence to be bold.  We will reinforce the emotional experience between Saab drivers and their cars and we will focus on Saab&#8217;s [...]]]></description>
		<wfw:commentRss>http://www.thetruthaboutcars.com/spyker-confirms-saab-sale-closure/feed/</wfw:commentRss>
		<slash:comments>19</slash:comments>
		</item>
		<item>
		<title>Time Running Out For The HUMMER-Tengzhong Deal</title>
		<link>http://www.thetruthaboutcars.com/time-running-out-for-the-hummer-tengzhong-deal/</link>
		<comments>http://www.thetruthaboutcars.com/time-running-out-for-the-hummer-tengzhong-deal/#comments</comments>
		<pubDate>Tue, 23 Feb 2010 15:49:41 +0000</pubDate>
		<dc:creator>Edward Niedermeyer</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[China]]></category>
		<category><![CDATA[Green]]></category>
		<category><![CDATA[News Blog]]></category>
		<category><![CDATA[brand sales]]></category>
		<category><![CDATA[GM]]></category>
		<category><![CDATA[HUMMER]]></category>
		<category><![CDATA[Tengzhong]]></category>

		<guid isPermaLink="false">http://www.thetruthaboutcars.com/?p=346385</guid>
		<description><![CDATA[
Although the Chinese government takes much of February off for New Year festivities, GM&#8217;s deal to sell HUMMER to Sichuan Tengzhong has exactly one week left before a self-imposed deadline for completion arrives. The deal is being held up by China&#8217;s Commerce Ministry which has publicly said that it wants the Chinese auto industry to [...]]]></description>
		<wfw:commentRss>http://www.thetruthaboutcars.com/time-running-out-for-the-hummer-tengzhong-deal/feed/</wfw:commentRss>
		<slash:comments>9</slash:comments>
		</item>
		<item>
		<title>Ask The Best And Brightest: Could The Toyota Recall Prove That There&#8217;s No Such Thing As Bad Publicity?</title>
		<link>http://www.thetruthaboutcars.com/ask-the-best-and-brightest-could-the-toyota-recall-prove-that-theres-no-such-thing-as-bad-publicity/</link>
		<comments>http://www.thetruthaboutcars.com/ask-the-best-and-brightest-could-the-toyota-recall-prove-that-theres-no-such-thing-as-bad-publicity/#comments</comments>
		<pubDate>Mon, 22 Feb 2010 22:57:48 +0000</pubDate>
		<dc:creator>Edward Niedermeyer</dc:creator>
				<category><![CDATA[Ask the Best and Brightest]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[News Blog]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Recall]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Toyota]]></category>

		<guid isPermaLink="false">http://www.thetruthaboutcars.com/?p=346311</guid>
		<description><![CDATA[
The social media blog Mashable has an interesting theory: Toyota&#8217;s recall woes might actually be good (gasp) good for the brand. To back up this astonishing claim, they offer two premises, based on online social media data:
The first is that the increased number of conversations about Toyota are building greater awareness for the brand even [...]]]></description>
		<wfw:commentRss>http://www.thetruthaboutcars.com/ask-the-best-and-brightest-could-the-toyota-recall-prove-that-theres-no-such-thing-as-bad-publicity/feed/</wfw:commentRss>
		<slash:comments>23</slash:comments>
		</item>
		<item>
		<title>Lord Love A Lincoln</title>
		<link>http://www.thetruthaboutcars.com/lord-love-a-lincoln/</link>
		<comments>http://www.thetruthaboutcars.com/lord-love-a-lincoln/#comments</comments>
		<pubDate>Wed, 17 Feb 2010 19:39:51 +0000</pubDate>
		<dc:creator>Edward Niedermeyer</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[New Cars]]></category>
		<category><![CDATA[News Blog]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Ford]]></category>
		<category><![CDATA[Lincoln]]></category>
		<category><![CDATA[Luxury]]></category>
		<category><![CDATA[Mercury]]></category>

		<guid isPermaLink="false">http://www.thetruthaboutcars.com/?p=345780</guid>
		<description><![CDATA[
With news that Mercury will receive new product based on the forthcoming Ford Focus, the bandwagon to crown Ford as the new King of Detroit has halted briefly as its passengers take a moment to remember: oh yeah, Ford is technically still trying to compete in the luxury game. Ford&#8217;s recent luxury-brand efforts have been [...]]]></description>
		<wfw:commentRss>http://www.thetruthaboutcars.com/lord-love-a-lincoln/feed/</wfw:commentRss>
		<slash:comments>59</slash:comments>
		</item>
		<item>
		<title>Quote Of The Day: Say Anything Edition</title>
		<link>http://www.thetruthaboutcars.com/quote-of-the-day-say-anything-edition/</link>
		<comments>http://www.thetruthaboutcars.com/quote-of-the-day-say-anything-edition/#comments</comments>
		<pubDate>Wed, 17 Feb 2010 01:08:04 +0000</pubDate>
		<dc:creator>Edward Niedermeyer</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[New Cars]]></category>
		<category><![CDATA[News Blog]]></category>
		<category><![CDATA[Quote of the Day]]></category>
		<category><![CDATA[Panamera]]></category>
		<category><![CDATA[Porsche]]></category>
		<category><![CDATA[QOTD]]></category>
		<category><![CDATA[V6 Volkswagen]]></category>

		<guid isPermaLink="false">http://www.thetruthaboutcars.com/?p=345646</guid>
		<description><![CDATA[
The best stories are those where you can barely wait to find out more. There are new heroes, new ideas and new sources of suspense&#8230; actually, all typically Porsche
So goes the opening to this video, introducing the new base-model V6 Panameras. Though some might argue that Volkswagen-sourced V6 engines are not in fact &#8220;typically Porsche&#8221; [...]]]></description>
		<wfw:commentRss>http://www.thetruthaboutcars.com/quote-of-the-day-say-anything-edition/feed/</wfw:commentRss>
		<slash:comments>35</slash:comments>
		</item>
		<item>
		<title>Alfa In America: Glorious Return or Cynical Ploy?</title>
		<link>http://www.thetruthaboutcars.com/alfa-in-america-glorious-return-or-cynical-ploy/</link>
		<comments>http://www.thetruthaboutcars.com/alfa-in-america-glorious-return-or-cynical-ploy/#comments</comments>
		<pubDate>Tue, 16 Feb 2010 16:00:04 +0000</pubDate>
		<dc:creator>Edward Niedermeyer</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Enthusiasm]]></category>
		<category><![CDATA[Europe]]></category>
		<category><![CDATA[Future Vehicles]]></category>
		<category><![CDATA[News Blog]]></category>
		<category><![CDATA[Alfa]]></category>
		<category><![CDATA[Alfa Romeo]]></category>
		<category><![CDATA[Chrysler]]></category>
		<category><![CDATA[Dodge]]></category>
		<category><![CDATA[Fiat]]></category>
		<category><![CDATA[sergio marchionne]]></category>

		<guid isPermaLink="false">http://www.thetruthaboutcars.com/?p=345579</guid>
		<description><![CDATA[
Fiat/Chrysler CEO Sergio Marchionne seems ever more committed to the idea of bringing the Alfa Romeo brand to the United States, telling Automotive News [sub]:
I&#8217;m a lot more confident now that Alfa Romeo will reconstitute a product offering that is acceptable globally, and more in particular in the United States and Canada. There is a [...]]]></description>
		<wfw:commentRss>http://www.thetruthaboutcars.com/alfa-in-america-glorious-return-or-cynical-ploy/feed/</wfw:commentRss>
		<slash:comments>32</slash:comments>
		</item>
		<item>
		<title>BMW: Out With The &#8220;Ultimate,&#8221; In With The &#8220;Joy&#8221;</title>
		<link>http://www.thetruthaboutcars.com/bmw-out-with-the-ultimate-in-with-the-joy/</link>
		<comments>http://www.thetruthaboutcars.com/bmw-out-with-the-ultimate-in-with-the-joy/#comments</comments>
		<pubDate>Mon, 15 Feb 2010 19:07:57 +0000</pubDate>
		<dc:creator>Edward Niedermeyer</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[News Blog]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[BMW]]></category>

		<guid isPermaLink="false">http://www.thetruthaboutcars.com/?p=345439</guid>
		<description><![CDATA[
BMW has ditched its long-running &#8220;Ultimate Driving Machine&#8221; tagline in favor of the vague, lifestyle-y &#8220;We Make Joy&#8221; promise. And though advertisers never tire of explaining that products themselves pale in comparison to the feelings they inspire in their owners, much of BMW&#8217;s (and most German luxury brands&#8217;) appeal comes from a projection of sachlichkeit, [...]]]></description>
		<wfw:commentRss>http://www.thetruthaboutcars.com/bmw-out-with-the-ultimate-in-with-the-joy/feed/</wfw:commentRss>
		<slash:comments>33</slash:comments>
		</item>
		<item>
		<title>What&#8217;s Wrong With This Picture: Fly Like Fiat, Sting Like A Dodge Edition</title>
		<link>http://www.thetruthaboutcars.com/whats-wrong-with-this-picture-fly-like-fiat-sting-like-a-dodge-edition/</link>
		<comments>http://www.thetruthaboutcars.com/whats-wrong-with-this-picture-fly-like-fiat-sting-like-a-dodge-edition/#comments</comments>
		<pubDate>Mon, 15 Feb 2010 17:50:44 +0000</pubDate>
		<dc:creator>Edward Niedermeyer</dc:creator>
				<category><![CDATA[3WTP]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[News Blog]]></category>
		<category><![CDATA[Alfa]]></category>
		<category><![CDATA[Chrysler]]></category>
		<category><![CDATA[Dodge]]></category>
		<category><![CDATA[Dodge Hornet]]></category>
		<category><![CDATA[Fiat]]></category>
		<category><![CDATA[rendering]]></category>
		<category><![CDATA[Tease]]></category>

		<guid isPermaLink="false">http://www.thetruthaboutcars.com/?p=345411</guid>
		<description><![CDATA[
Last week we took the counter-intuitive step of calling out Chrysler for refusing to hype its forthcoming products. &#8220;Let’s face it:&#8221; we wrote at the time, &#8220;Chrysler needs buzz, hype, awareness, or some kind of excitement surrounding its future generally and its forthcoming products in specific (if only in the irritating “teaser” format) almost as [...]]]></description>
		<wfw:commentRss>http://www.thetruthaboutcars.com/whats-wrong-with-this-picture-fly-like-fiat-sting-like-a-dodge-edition/feed/</wfw:commentRss>
		<slash:comments>8</slash:comments>
		</item>
	</channel>
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