<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd"
>

<channel>
	<title>The Truth About Cars &#187; Branding</title>
	<atom:link href="http://www.thetruthaboutcars.com/category/news-blog/branding/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.thetruthaboutcars.com</link>
	<description>The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news.</description>
	<lastBuildDate>Sun, 22 Nov 2009 10:30:48 +0000</lastBuildDate>
	<generator>http://wordpress.org/?v=2.8.6</generator>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<!-- podcast_generator="Blubrry PowerPress/1.0.3" mode="advanced" entry="simple" -->
	<itunes:summary>The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news.</itunes:summary>
	<itunes:author>The Truth About Cars</itunes:author>
	<itunes:explicit>no</itunes:explicit>
	<itunes:image href="http://www.thetruthaboutcars.com/wp-content/uploads/2007/12/cropped-mirror.jpg" />
	<itunes:owner>
		<itunes:name>The Truth About Cars</itunes:name>
		<itunes:email>editors@ttac.com</itunes:email>
	</itunes:owner>
	<managingEditor>editors@ttac.com (The Truth About Cars)</managingEditor>
	<copyright>2006-2009</copyright>
	<itunes:subtitle>The Truth About Cars</itunes:subtitle>
	<itunes:keywords>The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news.</itunes:keywords>
	<image>
		<title>The Truth About Cars</title>
		<url>http://www.thetruthaboutcars.com/wp-content/themes/ttac-theme/images/logo.gif</url>
		<link>http://www.thetruthaboutcars.com/category/news-blog/branding/</link>
	</image>
	<itunes:category text="News &amp; Politics" />
	<itunes:category text="Games &amp; Hobbies">
		<itunes:category text="Automotive" />
	</itunes:category>
	<itunes:category text="Society &amp; Culture" />
		<item>
		<title>Ask The Best And Brightest: MINI or BMW Zero-Series?</title>
		<link>http://www.thetruthaboutcars.com/ask-the-best-and-brightest-mini-or-bmw-zero-series/</link>
		<comments>http://www.thetruthaboutcars.com/ask-the-best-and-brightest-mini-or-bmw-zero-series/#comments</comments>
		<pubDate>Fri, 20 Nov 2009 21:28:23 +0000</pubDate>
		<dc:creator>Cammy Corrigan</dc:creator>
				<category><![CDATA[Ask the Best and Brightest]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[News Blog]]></category>
		<category><![CDATA[BMW]]></category>
		<category><![CDATA[FWD]]></category>
		<category><![CDATA[MINI]]></category>
		<category><![CDATA[RWD]]></category>

		<guid isPermaLink="false">http://www.thetruthaboutcars.com/?p=336280</guid>
		<description><![CDATA[
After the 1 series, BMW pretty much committed themselves to the smallest car, because it was the smallest number, they were going to make under the BMW marque. Or did they? You see, there is actually another number lower than 1 and BMW plan to release a series of cars based on that number. Now [...]]]></description>
		<wfw:commentRss>http://www.thetruthaboutcars.com/ask-the-best-and-brightest-mini-or-bmw-zero-series/feed/</wfw:commentRss>
		<slash:comments>36</slash:comments>
		</item>
		<item>
		<title>Wild-Ass Rumor Of The Day: Brilliance Buying Dealers, Saturn Brand For US Launch?</title>
		<link>http://www.thetruthaboutcars.com/wild-ass-rumor-of-the-day-brilliance-buying-dealers-saturn-brand-for-us-launch/</link>
		<comments>http://www.thetruthaboutcars.com/wild-ass-rumor-of-the-day-brilliance-buying-dealers-saturn-brand-for-us-launch/#comments</comments>
		<pubDate>Fri, 20 Nov 2009 17:40:03 +0000</pubDate>
		<dc:creator>Edward Niedermeyer</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[China]]></category>
		<category><![CDATA[Dealer News]]></category>
		<category><![CDATA[News Blog]]></category>
		<category><![CDATA[Brilliance]]></category>
		<category><![CDATA[dealer]]></category>
		<category><![CDATA[Dealers]]></category>
		<category><![CDATA[Saturn]]></category>

		<guid isPermaLink="false">http://www.thetruthaboutcars.com/?p=336245</guid>
		<description><![CDATA[
The long-rumored Chinese invasion may be coming sooner than we expected. Automotive World reports that Chinese automaker Brilliance has signed letters of intent with 36 US dealers in preparation for a US market launch. According to the report, Brilliance intends to launch products in the US as soon as it acquires 100 dealers. Apparently Brilliance&#8217;s [...]]]></description>
		<wfw:commentRss>http://www.thetruthaboutcars.com/wild-ass-rumor-of-the-day-brilliance-buying-dealers-saturn-brand-for-us-launch/feed/</wfw:commentRss>
		<slash:comments>13</slash:comments>
		</item>
		<item>
		<title>SS Is Alive. Should Anyone Care?</title>
		<link>http://www.thetruthaboutcars.com/ss-is-alive-should-anyone-care/</link>
		<comments>http://www.thetruthaboutcars.com/ss-is-alive-should-anyone-care/#comments</comments>
		<pubDate>Fri, 20 Nov 2009 15:43:38 +0000</pubDate>
		<dc:creator>Edward Niedermeyer</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Enthusiasm]]></category>
		<category><![CDATA[News Blog]]></category>
		<category><![CDATA[Chevrolet]]></category>
		<category><![CDATA[Performance]]></category>
		<category><![CDATA[SS]]></category>
		<category><![CDATA[V8]]></category>

		<guid isPermaLink="false">http://www.thetruthaboutcars.com/?p=336150</guid>
		<description><![CDATA[

Autoweek apparently got an interview with GM vice president of global vehicle engineering and former chairman of Holden, Mark Reuss. Apparently, because their write-up takes a light hand with the quotation marks, using them to fill in the gaps between the author&#8217;s breathless interpretations of the topic at hand: Chevrolet&#8217;s SS line.
From 1960s Chevelles to [...]]]></description>
		<wfw:commentRss>http://www.thetruthaboutcars.com/ss-is-alive-should-anyone-care/feed/</wfw:commentRss>
		<slash:comments>29</slash:comments>
		</item>
		<item>
		<title>Whats Wrong With This Picture: Compact Co-Branding Rolls On Edition</title>
		<link>http://www.thetruthaboutcars.com/whats-wrong-with-this-picture-compact-co-branding-rolls-on-edition/</link>
		<comments>http://www.thetruthaboutcars.com/whats-wrong-with-this-picture-compact-co-branding-rolls-on-edition/#comments</comments>
		<pubDate>Thu, 19 Nov 2009 18:02:15 +0000</pubDate>
		<dc:creator>Edward Niedermeyer</dc:creator>
				<category><![CDATA[3WTP]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[News Blog]]></category>
		<category><![CDATA[Abarth 695 Tributo Ferrari]]></category>
		<category><![CDATA[Aston Martin Cygnet]]></category>
		<category><![CDATA[BMW]]></category>
		<category><![CDATA[custom]]></category>
		<category><![CDATA[MINI]]></category>
		<category><![CDATA[Rolls-Royce]]></category>

		<guid isPermaLink="false">http://www.thetruthaboutcars.com/?p=336122</guid>
		<description><![CDATA[
Autocar confirms that BMW has green-lighted a &#8220;MINI by Rolls-Royce,&#8221; featuring a &#8220;totally individual, coachbuilt&#8221; interiors finished at Rolls&#8217; Goodwood plant. The Aston Martin Cygnet and Abarth 695 Tributo Ferrari have been put on notice&#8230; as have the marketing geniuses who thought they were good ideas. At least Rolls-trimmed MINIs have good precedent.
]]></description>
		<wfw:commentRss>http://www.thetruthaboutcars.com/whats-wrong-with-this-picture-compact-co-branding-rolls-on-edition/feed/</wfw:commentRss>
		<slash:comments>33</slash:comments>
		</item>
		<item>
		<title>Maybach: No Substitute For A Rolls Royce</title>
		<link>http://www.thetruthaboutcars.com/335953/</link>
		<comments>http://www.thetruthaboutcars.com/335953/#comments</comments>
		<pubDate>Tue, 17 Nov 2009 22:20:43 +0000</pubDate>
		<dc:creator>Edward Niedermeyer</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[News Blog]]></category>
		<category><![CDATA[Whiskey Tango Foxtrot]]></category>
		<category><![CDATA[daimler]]></category>
		<category><![CDATA[Luxury]]></category>
		<category><![CDATA[Maybach]]></category>
		<category><![CDATA[mercedes]]></category>

		<guid isPermaLink="false">http://www.thetruthaboutcars.com/?p=335953</guid>
		<description><![CDATA[
To paraphrase Kurt Vonnegut, the Maybach experiment was a conspiracy between Daimler and the rich to make the rest of us feel smart. The ultimate zombie brand, exhumed during the go-go nineties as a way for Daimler to charge even more for a stretched S Class, has now fallen on troubled times. And now, according [...]]]></description>
		<wfw:commentRss>http://www.thetruthaboutcars.com/335953/feed/</wfw:commentRss>
		<slash:comments>31</slash:comments>
		</item>
		<item>
		<title>Fiat Doblo: My Tank Is Full</title>
		<link>http://www.thetruthaboutcars.com/fiat-doblo-my-tank-is-full/</link>
		<comments>http://www.thetruthaboutcars.com/fiat-doblo-my-tank-is-full/#comments</comments>
		<pubDate>Tue, 17 Nov 2009 18:54:03 +0000</pubDate>
		<dc:creator>Edward Niedermeyer</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Europe]]></category>
		<category><![CDATA[Future Vehicles]]></category>
		<category><![CDATA[News Blog]]></category>

		<guid isPermaLink="false">http://www.thetruthaboutcars.com/?p=335917</guid>
		<description><![CDATA[Automotive News [sub] reports that the newest addition to Chrysler&#8217;s new Ram brand will be the Fiat Dobló, a compact van in the style of Ford&#8217;s Transit Connect. The latest generation Dobló has been previewed, and will go on sale in Europe early next year. The Rambló will hit the US market in 2012, and [...]]]></description>
		<wfw:commentRss>http://www.thetruthaboutcars.com/fiat-doblo-my-tank-is-full/feed/</wfw:commentRss>
		<slash:comments>29</slash:comments>
		</item>
		<item>
		<title>Saab Deal Going The Way Of Opel?</title>
		<link>http://www.thetruthaboutcars.com/saab-deal-going-the-way-of-opel/</link>
		<comments>http://www.thetruthaboutcars.com/saab-deal-going-the-way-of-opel/#comments</comments>
		<pubDate>Mon, 16 Nov 2009 14:44:02 +0000</pubDate>
		<dc:creator>Thor Johnsen</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Europe]]></category>
		<category><![CDATA[High Finance]]></category>
		<category><![CDATA[News Blog]]></category>
		<category><![CDATA[BAIC]]></category>
		<category><![CDATA[EIB]]></category>
		<category><![CDATA[EU]]></category>
		<category><![CDATA[Koenigsegg]]></category>
		<category><![CDATA[Saab]]></category>
		<category><![CDATA[Sweden]]></category>

		<guid isPermaLink="false">http://www.thetruthaboutcars.com/?p=335638</guid>
		<description><![CDATA[
Saab has not had an easy path to salvation. The Koenigsegg Group has had to provide finances, agree to a price and conditions with GM, get loan from European Investment Bank (EIB),and  coax the Swedish Government into guaranteeing loans. Now there&#8217;s one more hurdle left, and it&#8217;s the same challenge that scuppered the Opel to [...]]]></description>
		<wfw:commentRss>http://www.thetruthaboutcars.com/saab-deal-going-the-way-of-opel/feed/</wfw:commentRss>
		<slash:comments>8</slash:comments>
		</item>
		<item>
		<title>Ask the Best and Brightest: Where Have All the Good Brands Gone?</title>
		<link>http://www.thetruthaboutcars.com/ask-the-best-and-brightest-where-have-all-the-good-brands-gone/</link>
		<comments>http://www.thetruthaboutcars.com/ask-the-best-and-brightest-where-have-all-the-good-brands-gone/#comments</comments>
		<pubDate>Sun, 15 Nov 2009 18:22:23 +0000</pubDate>
		<dc:creator>Robert Farago</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[News Blog]]></category>
		<category><![CDATA[global brand]]></category>

		<guid isPermaLink="false">http://www.thetruthaboutcars.com/?p=335493</guid>
		<description><![CDATA[
As reported here on TTAC, Daimler has decided to start selling smaller, more fuel-efficient cars in the United States. For our international friends, the announcement is meaningless. Outside of The Land of the Free, Mercedes is about as exclusive as the YMCA. (In Germany, Mercedes taxis are a ubiquitous reminder that some Daimler-Benz products are  [...]]]></description>
		<wfw:commentRss>http://www.thetruthaboutcars.com/ask-the-best-and-brightest-where-have-all-the-good-brands-gone/feed/</wfw:commentRss>
		<slash:comments>95</slash:comments>
		</item>
		<item>
		<title>Mercedes Benz: Smaller, Cheaper, Greener</title>
		<link>http://www.thetruthaboutcars.com/mercedes-benz-smaller-cheaper-greener/</link>
		<comments>http://www.thetruthaboutcars.com/mercedes-benz-smaller-cheaper-greener/#comments</comments>
		<pubDate>Fri, 13 Nov 2009 15:55:23 +0000</pubDate>
		<dc:creator>Edward Niedermeyer</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Green]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[News Blog]]></category>
		<category><![CDATA[A Class]]></category>
		<category><![CDATA[B Class]]></category>
		<category><![CDATA[compact]]></category>
		<category><![CDATA[Dieter Zetsche]]></category>
		<category><![CDATA[Dr Z]]></category>
		<category><![CDATA[Mercedes-Benz]]></category>
		<category><![CDATA[US market]]></category>

		<guid isPermaLink="false">http://www.thetruthaboutcars.com/?p=335268</guid>
		<description><![CDATA[
Ever get the feeling that the car game is dealing with some malaise? Dieter Zetsche sure seems to. &#8220;The definition of luxury will be somewhat different,&#8221; Doctor Z tells the Wall Street Journal. &#8220;It will be fewer CO2 emissions and more modesty in appearance.&#8221; And this from the company that sells cars on the back [...]]]></description>
		<wfw:commentRss>http://www.thetruthaboutcars.com/mercedes-benz-smaller-cheaper-greener/feed/</wfw:commentRss>
		<slash:comments>12</slash:comments>
		</item>
		<item>
		<title>What&#8217;s Wrong With This Picture: BMW By Volvo Edition</title>
		<link>http://www.thetruthaboutcars.com/whats-wrong-with-this-picture-bmw-by-volvo-edition/</link>
		<comments>http://www.thetruthaboutcars.com/whats-wrong-with-this-picture-bmw-by-volvo-edition/#comments</comments>
		<pubDate>Wed, 11 Nov 2009 19:04:54 +0000</pubDate>
		<dc:creator>Edward Niedermeyer</dc:creator>
				<category><![CDATA[3WTP]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[News Blog]]></category>
		<category><![CDATA[3 Series]]></category>
		<category><![CDATA[s60]]></category>
		<category><![CDATA[Volvo]]></category>
		<category><![CDATA[what is a volvo?]]></category>

		<guid isPermaLink="false">http://www.thetruthaboutcars.com/?p=334993</guid>
		<description><![CDATA[
Customers in this segment want emotional appeal, sporty design and dynamic driving properties. The S60 has it all. We are convinced that it will be one of the strongest contenders around
Volvo CEO Stephen Odell explains in the press release for the new S60 why people who buy 3 Series sedans don&#8217;t cross-shop Volvo&#8230; and why [...]]]></description>
		<wfw:commentRss>http://www.thetruthaboutcars.com/whats-wrong-with-this-picture-bmw-by-volvo-edition/feed/</wfw:commentRss>
		<slash:comments>26</slash:comments>
		</item>
		<item>
		<title>Geely&#8217;s Grand Plans for Volvo</title>
		<link>http://www.thetruthaboutcars.com/geelys-grand-plans-for-volvo/</link>
		<comments>http://www.thetruthaboutcars.com/geelys-grand-plans-for-volvo/#comments</comments>
		<pubDate>Wed, 11 Nov 2009 14:54:06 +0000</pubDate>
		<dc:creator>Thor Johnsen</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[China]]></category>
		<category><![CDATA[News Blog]]></category>
		<category><![CDATA[Overseas]]></category>
		<category><![CDATA[chinese market]]></category>
		<category><![CDATA[fomoco]]></category>
		<category><![CDATA[Geely]]></category>
		<category><![CDATA[swedish media]]></category>
		<category><![CDATA[Volvo]]></category>
		<category><![CDATA[wall street journal]]></category>

		<guid isPermaLink="false">http://www.thetruthaboutcars.com/?p=334953</guid>
		<description><![CDATA[
Reports in the Swedish media have Consortium Jakob AB still in the running to snatch Volvo from Geely. But hiring investment bank Morgan Stanley as collaborators must have spooked Geely — FoMoCo&#8217;s &#8220;preferred bidder&#8221; — and the Chinese automaker has upped the ante with some grand plans for Volvo. Geely is promising to sell no [...]]]></description>
		<wfw:commentRss>http://www.thetruthaboutcars.com/geelys-grand-plans-for-volvo/feed/</wfw:commentRss>
		<slash:comments>7</slash:comments>
		</item>
		<item>
		<title>Porsche Sues: New Shoe Name is a Croc of NSFW</title>
		<link>http://www.thetruthaboutcars.com/porsche-sues-new-shoe-name-is-a-croc-of-nsfw/</link>
		<comments>http://www.thetruthaboutcars.com/porsche-sues-new-shoe-name-is-a-croc-of-nsfw/#comments</comments>
		<pubDate>Tue, 10 Nov 2009 22:23:54 +0000</pubDate>
		<dc:creator>993C4S</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[News Blog]]></category>
		<category><![CDATA[cayman]]></category>
		<category><![CDATA[lawsuit]]></category>
		<category><![CDATA[Porsche]]></category>

		<guid isPermaLink="false">http://www.thetruthaboutcars.com/?p=334788</guid>
		<description><![CDATA[Can you tell the difference between one of these:

and one of these?


According to a recently filed quarterly report, Porsche is suing the maker of the ubiquitous and ugly shoe over the use of the name “Cayman.&#8221;
On May 11, 2009, Crocs Europe B.V. received a letter from Dr. Ing. H.c.F. Porsche AG (”Porsche”) claiming that the [...]]]></description>
		<wfw:commentRss>http://www.thetruthaboutcars.com/porsche-sues-new-shoe-name-is-a-croc-of-nsfw/feed/</wfw:commentRss>
		<slash:comments>27</slash:comments>
		</item>
		<item>
		<title>ARMORED CAR WITHOUT PENIS. LET’S SAVE THE WHALES. [Actual Press Release]</title>
		<link>http://www.thetruthaboutcars.com/armored-car-without-penis-let%e2%80%99s-save-the-whales-actual-press-release/</link>
		<comments>http://www.thetruthaboutcars.com/armored-car-without-penis-let%e2%80%99s-save-the-whales-actual-press-release/#comments</comments>
		<pubDate>Tue, 10 Nov 2009 18:41:01 +0000</pubDate>
		<dc:creator>Robert Farago</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[New Cars]]></category>
		<category><![CDATA[News Blog]]></category>
		<category><![CDATA[Whiskey Tango Foxtrot]]></category>

		<guid isPermaLink="false">http://www.thetruthaboutcars.com/?p=334878</guid>
		<description><![CDATA[

One month ago DARTZ presented uberluxury armored car with whale penis interior &#8211; PROMBRON’ (ex.RussoBaltique), lot of people name this car as DARTZ.KOMBAT. As the world’s resonance was very huge and DARTZ got lot of angry e-mails from Greenpeace, WWF and also Pamela Anderson, DARTZ make strong decision to stop their plans regarding such interior.
“We have no [...]]]></description>
		<wfw:commentRss>http://www.thetruthaboutcars.com/armored-car-without-penis-let%e2%80%99s-save-the-whales-actual-press-release/feed/</wfw:commentRss>
		<slash:comments>12</slash:comments>
		</item>
		<item>
		<title>&#8220;Is Ford Once Again Leading the Way in Auto Safety?&#8221;</title>
		<link>http://www.thetruthaboutcars.com/is-ford-once-again-leading-the-way-in-auto-safety/</link>
		<comments>http://www.thetruthaboutcars.com/is-ford-once-again-leading-the-way-in-auto-safety/#comments</comments>
		<pubDate>Tue, 10 Nov 2009 16:24:45 +0000</pubDate>
		<dc:creator>Robert Farago</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[News Blog]]></category>

		<guid isPermaLink="false">http://www.thetruthaboutcars.com/?p=334792</guid>
		<description><![CDATA[
Gag. And sigh. I&#8217;d kinda hoped that New York Times would stay away from the FoMoCo-flavored Kool-Aid long enough to see the potential drawbacks to the automaker&#8217;s inflatable seat belt idea. Or at least provide a reasonably coherent and comprehensive argument for the overarching supposition that the brand&#8217;s dedication to passenger safety supersedes that of [...]]]></description>
		<wfw:commentRss>http://www.thetruthaboutcars.com/is-ford-once-again-leading-the-way-in-auto-safety/feed/</wfw:commentRss>
		<slash:comments>17</slash:comments>
		</item>
		<item>
		<title>Cadillac Confirms Converj</title>
		<link>http://www.thetruthaboutcars.com/cadillac-confirms-converj/</link>
		<comments>http://www.thetruthaboutcars.com/cadillac-confirms-converj/#comments</comments>
		<pubDate>Mon, 09 Nov 2009 22:54:24 +0000</pubDate>
		<dc:creator>Edward Niedermeyer</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Electric Vehicles]]></category>
		<category><![CDATA[Future Vehicles]]></category>
		<category><![CDATA[News Blog]]></category>
		<category><![CDATA[Cadillac]]></category>
		<category><![CDATA[converj]]></category>
		<category><![CDATA[Coupe]]></category>
		<category><![CDATA[erev]]></category>
		<category><![CDATA[EV]]></category>
		<category><![CDATA[GM]]></category>
		<category><![CDATA[Volt]]></category>

		<guid isPermaLink="false">http://www.thetruthaboutcars.com/?p=334664</guid>
		<description><![CDATA[
According to the Detroit News, the Cadivolt is go! Not that the announcement comes as any huge surprise: when has GM ever invested heavily in a new platform and not built a Cadillac version? On the other hand, when was the last time GM built a $40k Chevrolet? More importantly, where does the Caddy version&#8217;s [...]]]></description>
		<wfw:commentRss>http://www.thetruthaboutcars.com/cadillac-confirms-converj/feed/</wfw:commentRss>
		<slash:comments>27</slash:comments>
		</item>
		<item>
		<title>FoMoCo CEO Alan Mulally Links Lincoln to Ford Dealers</title>
		<link>http://www.thetruthaboutcars.com/fomoco-ceo-alan-mulally-links-lincoln-to-ford-dealers/</link>
		<comments>http://www.thetruthaboutcars.com/fomoco-ceo-alan-mulally-links-lincoln-to-ford-dealers/#comments</comments>
		<pubDate>Mon, 09 Nov 2009 16:44:59 +0000</pubDate>
		<dc:creator>Robert Farago</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[News Blog]]></category>
		<category><![CDATA[automotive news]]></category>
		<category><![CDATA[big al]]></category>
		<category><![CDATA[blue oval]]></category>
		<category><![CDATA[dealership]]></category>
		<category><![CDATA[Ford]]></category>
		<category><![CDATA[ford lincoln mercury]]></category>
		<category><![CDATA[Lincoln]]></category>
		<category><![CDATA[Mulally]]></category>

		<guid isPermaLink="false">http://www.thetruthaboutcars.com/?p=334572</guid>
		<description><![CDATA[
I&#8217;ve said it before, I&#8217;ll say it again: if you want proof that Ford&#8217;s water-walking CEO doesn&#8217;t &#8220;get&#8221; automotive branding, look at Lincoln. The Blue Oval Boyz&#8217; upmarket marque is in total disarray. Lincoln lacks anything approaching an effective brand proposition; it&#8217;s burning through tag lines almost as quickly and ineffectively as the industry standard [...]]]></description>
		<wfw:commentRss>http://www.thetruthaboutcars.com/fomoco-ceo-alan-mulally-links-lincoln-to-ford-dealers/feed/</wfw:commentRss>
		<slash:comments>28</slash:comments>
		</item>
		<item>
		<title>Chrysler Ups Ad Spend</title>
		<link>http://www.thetruthaboutcars.com/chrysler-ups-ad-spend/</link>
		<comments>http://www.thetruthaboutcars.com/chrysler-ups-ad-spend/#comments</comments>
		<pubDate>Mon, 09 Nov 2009 15:43:36 +0000</pubDate>
		<dc:creator>Edward Niedermeyer</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[News Blog]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[agony]]></category>
		<category><![CDATA[bankruptcy]]></category>
		<category><![CDATA[billions]]></category>
		<category><![CDATA[campaigns]]></category>
		<category><![CDATA[Chrysler]]></category>
		<category><![CDATA[grand cherokee]]></category>
		<category><![CDATA[hail mary]]></category>
		<category><![CDATA[Jeep]]></category>
		<category><![CDATA[tax dollars]]></category>
		<category><![CDATA[turnaround]]></category>

		<guid isPermaLink="false">http://www.thetruthaboutcars.com/?p=334551</guid>
		<description><![CDATA[
If you&#8217;re like me, you spent most of the weekend huddled under a blanket, half-watching television and praying for the flu agony to be over. And nobody who watched a considerable amount television this weekend could have avoided the latest flight of heavy-handed ads from Jeep and Chrysler&#8217;s new Ram brand. &#8220;My Name Is Ram&#8221; [...]]]></description>
		<wfw:commentRss>http://www.thetruthaboutcars.com/chrysler-ups-ad-spend/feed/</wfw:commentRss>
		<slash:comments>9</slash:comments>
		</item>
		<item>
		<title>Chevy Branding Blanks Out</title>
		<link>http://www.thetruthaboutcars.com/chevy-branding-blanks-out/</link>
		<comments>http://www.thetruthaboutcars.com/chevy-branding-blanks-out/#comments</comments>
		<pubDate>Fri, 06 Nov 2009 01:35:07 +0000</pubDate>
		<dc:creator>Robert Farago</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[News Blog]]></category>

		<guid isPermaLink="false">http://www.thetruthaboutcars.com/?p=334286</guid>
		<description><![CDATA[As you can see from this screen cap of Chevrolet&#8217;s website, the brand&#8217;s American Revolution is no more. The ridiculous catchphrase&#8212;applied as it was to Korean, Canadian and Mexican imports&#8212;has been replaced with . . . nothing. Niente. Nada. The big goose egg. Oh sure, there&#8217;s the &#8220;May the Best Car Win&#8221; tag line lurking [...]]]></description>
		<wfw:commentRss>http://www.thetruthaboutcars.com/chevy-branding-blanks-out/feed/</wfw:commentRss>
		<slash:comments>41</slash:comments>
		</item>
		<item>
		<title>Chrysler: Refresh And Market Like Crazy</title>
		<link>http://www.thetruthaboutcars.com/chrysler-refresh-and-market-like-crazy/</link>
		<comments>http://www.thetruthaboutcars.com/chrysler-refresh-and-market-like-crazy/#comments</comments>
		<pubDate>Thu, 05 Nov 2009 13:35:21 +0000</pubDate>
		<dc:creator>Edward Niedermeyer</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[News Blog]]></category>

		<guid isPermaLink="false">http://www.thetruthaboutcars.com/?p=334196</guid>
		<description><![CDATA[
Are you seeing a pattern here? Although Olivier Francois is in charge of the most damaged brand in the Chrysler Group (and yes, that&#8217;s saying a lot), at least he&#8217;s been here before with Fiat&#8217;s problem brand Lancia. So it&#8217;s no surprise that Francois&#8217;s branding video for Chrysler is remarkably similar to a Lancia ad: [...]]]></description>
		<wfw:commentRss>http://www.thetruthaboutcars.com/chrysler-refresh-and-market-like-crazy/feed/</wfw:commentRss>
		<slash:comments>12</slash:comments>
		</item>
		<item>
		<title>Dodge Versus Ram Case Study: Nitro</title>
		<link>http://www.thetruthaboutcars.com/dodge-versus-ram-case-study-nitro/</link>
		<comments>http://www.thetruthaboutcars.com/dodge-versus-ram-case-study-nitro/#comments</comments>
		<pubDate>Wed, 04 Nov 2009 20:04:04 +0000</pubDate>
		<dc:creator>Edward Niedermeyer</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[News Blog]]></category>

		<guid isPermaLink="false">http://www.thetruthaboutcars.com/?p=334116</guid>
		<description><![CDATA[
The problem with branding exercises like Chrysler&#8217;s decision to split Ram from Dodge, is that they tend towards abstraction. Luckily, the back-from-the-dead Nitro is a good case study for how this split will play out. You might think that based on its aggressive styling and upright stance that it would make sense as a Ram-branded [...]]]></description>
		<wfw:commentRss>http://www.thetruthaboutcars.com/dodge-versus-ram-case-study-nitro/feed/</wfw:commentRss>
		<slash:comments>31</slash:comments>
		</item>
		<item>
		<title>Hi, My Name Is: Ram</title>
		<link>http://www.thetruthaboutcars.com/hi-my-name-is-ram/</link>
		<comments>http://www.thetruthaboutcars.com/hi-my-name-is-ram/#comments</comments>
		<pubDate>Wed, 04 Nov 2009 19:35:04 +0000</pubDate>
		<dc:creator>Edward Niedermeyer</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[News Blog]]></category>

		<guid isPermaLink="false">http://www.thetruthaboutcars.com/?p=334096</guid>
		<description><![CDATA[
Ram is brand. According to the new Ram CEO Frank Diaz, the Ram was &#8220;overshadowing&#8221; Dodge&#8217;s non-truck products&#8230; never mind that Dodge&#8217;s truck-cued car styling made that phenomenon unavoidable. There&#8217;s not much to say about the new Ram brand, except that it will include pickups, heavy-duty trucks and commercial vehicles (read: no SUVs), marketed with [...]]]></description>
		<wfw:commentRss>http://www.thetruthaboutcars.com/hi-my-name-is-ram/feed/</wfw:commentRss>
		<slash:comments>28</slash:comments>
		</item>
		<item>
		<title>Dodge Marketing Explained. Sort Of.</title>
		<link>http://www.thetruthaboutcars.com/dodge-marketing-explained-sort-of/</link>
		<comments>http://www.thetruthaboutcars.com/dodge-marketing-explained-sort-of/#comments</comments>
		<pubDate>Wed, 04 Nov 2009 19:10:52 +0000</pubDate>
		<dc:creator>Edward Niedermeyer</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[News Blog]]></category>

		<guid isPermaLink="false">http://www.thetruthaboutcars.com/?p=334091</guid>
		<description><![CDATA[
This is the interior of the Dodge Caliber that&#8217;s currently on sale in the US market. Not particularly attractive, is it?

Dodge&#8217;s plan is to introduce a number of interior trim levels to widen the appeal of its products to a number of &#8220;lifestyle segments.&#8221; Or, to water down whatever brand attributes Dodge actually has left.

The [...]]]></description>
		<wfw:commentRss>http://www.thetruthaboutcars.com/dodge-marketing-explained-sort-of/feed/</wfw:commentRss>
		<slash:comments>38</slash:comments>
		</item>
		<item>
		<title>Dodge: Refresh and Market Like Hell</title>
		<link>http://www.thetruthaboutcars.com/dodge-refresh-and-market-like-hell/</link>
		<comments>http://www.thetruthaboutcars.com/dodge-refresh-and-market-like-hell/#comments</comments>
		<pubDate>Wed, 04 Nov 2009 16:56:04 +0000</pubDate>
		<dc:creator>Edward Niedermeyer</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[News Blog]]></category>

		<guid isPermaLink="false">http://www.thetruthaboutcars.com/?p=334072</guid>
		<description><![CDATA[
Dodge brand boss Ralph Gilles has made his presentation on the future of the Ram-head brand. First up: it&#8217;s not the Ram-head brand anymore. Beginning next year, Dodge will be represented by the word &#8220;Dodge&#8221; in black with red accents. According to Gilles, the de-Ramification of Dodge was due to the fact that trucks were [...]]]></description>
		<wfw:commentRss>http://www.thetruthaboutcars.com/dodge-refresh-and-market-like-hell/feed/</wfw:commentRss>
		<slash:comments>45</slash:comments>
		</item>
		<item>
		<title>Toyota to Kill Mid-Cycle Refreshes</title>
		<link>http://www.thetruthaboutcars.com/toyota-to-kill-mid-cycle-refreshes/</link>
		<comments>http://www.thetruthaboutcars.com/toyota-to-kill-mid-cycle-refreshes/#comments</comments>
		<pubDate>Mon, 02 Nov 2009 13:03:08 +0000</pubDate>
		<dc:creator>Robert Farago</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Future Vehicles]]></category>
		<category><![CDATA[News Blog]]></category>
		<category><![CDATA[Sales]]></category>

		<guid isPermaLink="false">http://www.thetruthaboutcars.com/?p=333748</guid>
		<description><![CDATA[
Automotive News [AN, sub] reckons it&#8217;s got the inside line on Toyota&#8217;s &#8220;new U.S. plan.&#8221; They&#8217;re so chuffed with the scoop that their article presents the bulleted battle plan in both the body text and a little gray box. And here it is: &#8220;Review and possibly trim the lineup of full-frame trucks; Skip midcycle vehicle [...]]]></description>
		<wfw:commentRss>http://www.thetruthaboutcars.com/toyota-to-kill-mid-cycle-refreshes/feed/</wfw:commentRss>
		<slash:comments>63</slash:comments>
		</item>
		<item>
		<title>Ford CEO Alan Mulally Taunts the UAW; Lincoln Kuga?</title>
		<link>http://www.thetruthaboutcars.com/ford-ceo-alan-mulally-taunts-the-uaw-lincoln-kuga/</link>
		<comments>http://www.thetruthaboutcars.com/ford-ceo-alan-mulally-taunts-the-uaw-lincoln-kuga/#comments</comments>
		<pubDate>Mon, 02 Nov 2009 12:57:23 +0000</pubDate>
		<dc:creator>Robert Farago</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[News Blog]]></category>
		<category><![CDATA[Union News]]></category>

		<guid isPermaLink="false">http://www.thetruthaboutcars.com/?p=333735</guid>
		<description><![CDATA[
By last Friday, it was clear that the United Auto Workers rank and file found their new, no-strike contract rank, and filed their objections during voting. In other words, the union&#8217;s members rejected the deal. Which left Ford CEO Alan Mulally&#8217;s rep seriously dinged. After all, Big Al&#8217;s been talking-up Ford&#8217;s return to profitability ever [...]]]></description>
		<wfw:commentRss>http://www.thetruthaboutcars.com/ford-ceo-alan-mulally-taunts-the-uaw-lincoln-kuga/feed/</wfw:commentRss>
		<slash:comments>19</slash:comments>
		</item>
	</channel>
</rss>
<!--
This site's performance optimized by W3 Total Cache:

W3 Total Cache improves the user experience of your blog by caching
frequent operations, reducing the weight of various files and providing
transparent content delivery network integration.

Learn more about our WordPress Plugins: http://www.w3-edge.com/wordpress-plugins/

Page Caching using memcached
Database Caching 20/31 queries in 0.074 seconds using memcached

Served from: server32.autoforums.com @ 2009-11-22 07:49:23 -->