You’d be forgiven if you thought Audi’s performance division was called “RS”. After all, the Germans have a history of using letters to describe their more powerful offerings, such as BMW M and Mercedes-AMG.
In Audi’s case, it’s a bit more complex. While the cars themselves wear S and RS badging, the performance division is actually called quattro GmbH (without the capital Q, because Audi), which is the name of the all-wheel drive system that made the brand so popular with Group B rally fans. It’s compounded by the fact normal Audi’s wear the quattro nameplate when they sport all-wheel drive, so it’s not that exclusive of a name.
In Australia, Audi is looking to fix this organizational and marketing nightmare. Enter Audi Sport.