No sense beating around the bush on this one: TTAC won’t have a Dodge Dart review for you to read when the embargo expires later this week. We weren’t invited to the event. If you want to find out what it’s actually like to drive the Dart, you’ll have to read about it somewhere else. If you want an honest review, you will have to wait until I can rent one, I suppose.
Yesterday, Jalopnik’s Matt Hardigree teed-off on Chrysler for inviting sex blogger Jen Friel to the Dart release. Although Hardigree himself is embroiled in a long-term struggle with our own Derek Kriendler for the unofficial title of Most Interesting Young Auto Writer, a battle he cannot help but eventually lose, I heartily recommend that you check out Matt’s article when you have time, because it’s a fun read, and it’s straight out of the Jack Baruth Handbook For Dissing The Living Shit Out Of Hack Writers & The Auto Industry In General, Yo. When I read stuff like that, I feel the same way Madonna must while watching a Lady Gaga performance.
What Matt doesn’t realize, however — or doesn’t say, at any rate — is that Chrysler’s decision to effectively replace TTAC with Ms. Friel isn’t an anomaly. It’s the arrow-straight path to the future,and it is part of a bigger trend that affects everyone from your humble author to the New York Times. Here’s why.