Since my first car was a 1969 Toyota Corona sedan, I always look for these cars in junkyards. I toy with the idea of getting another first-gen Corona sedan someday, into which I will swap a 1UZ-FE engine out of a Lexus LS400, so of course I check the internetz for old Corona ads. Here’s a good one! Read More >
Category: Sales and Marketing
In 2001 during an early evening with a piercing December chill, Jason splayed the salesman’s grin when Dad and Son showed up in a warm showroom. Well of course he’d be happy to let them try a new Passat, “but first can I get a copy of your license?”
Moments later, Jason pulled up to the glass front doors in a black B5. He hopped out and assumed the passenger seat. Ten-year-old Son scurried in past the back door and settled in the center of the backseat with a commanding view forward.
Despite his 30 minutes of interactive product training, salesman-Jason wouldn’t be the expert in the car that evening. He didn’t stand a chance against the ten-year-old in the back. Read More >
Throughout the history of the automobile in America, one city has been synonymous with the industry and culture of cars. Booming with America’s great period of industrialization, Detroit became the Motor City, the hometown of an industry that created a blue-collar middle class and a culture based on personal mobility. But as America has entered the post-industrial age, as the focus of our economy has shifted from production to consumption, Detroit has been left behind. Long used to defining consumer tastes, Detroit was caught unawares by the changes wrought by globalization and the rise of information technology. And as America’s traditional auto industry struggles to redefine itself in the new economy, another Motor City is rising to meet the challenges of a new age.
No sense beating around the bush on this one: TTAC won’t have a Dodge Dart review for you to read when the embargo expires later this week. We weren’t invited to the event. If you want to find out what it’s actually like to drive the Dart, you’ll have to read about it somewhere else. If you want an honest review, you will have to wait until I can rent one, I suppose.
Yesterday, Jalopnik’s Matt Hardigree teed-off on Chrysler for inviting sex blogger Jen Friel to the Dart release. Although Hardigree himself is embroiled in a long-term struggle with our own Derek Kriendler for the unofficial title of Most Interesting Young Auto Writer, a battle he cannot help but eventually lose, I heartily recommend that you check out Matt’s article when you have time, because it’s a fun read, and it’s straight out of the Jack Baruth Handbook For Dissing The Living Shit Out Of Hack Writers & The Auto Industry In General, Yo. When I read stuff like that, I feel the same way Madonna must while watching a Lady Gaga performance.
What Matt doesn’t realize, however — or doesn’t say, at any rate — is that Chrysler’s decision to effectively replace TTAC with Ms. Friel isn’t an anomaly. It’s the arrow-straight path to the future,and it is part of a bigger trend that affects everyone from your humble author to the New York Times. Here’s why.
After creating today’s Oldsmobile Toronado Troféo Junkyard Find, it becomes my duty to share one of the most brain-scrambling examples of the “What Could GM Have Been Thinking?” genre of car commercials. Yes, it’s a version of Harry Belafonte‘s “Banana Boat Song,” with “Tro-FE-oh” replacing the famous “DAY-oh,” and sung by Belafonte’s offspring. Read More >
Having suffered behind the wheel of a few rented Corollas during my travels with the 24 Hours of LeMons Circus, I’m here to tell you that the current generation of Corolla— the version you get in rental fleets, at any rate— is one of the least fun motor vehicles you can buy. I am convinced that the suits at Toyota have ordered their top engineers to devise a Fun Prevention Control Module™ for the Corolla, a little box under the dash that does everything from preventing you from finding a good song on the radio to ensuring that you will never, ever be able to pull off even a half-assed e-brake turn in a muddy racetrack paddock. With the FPCM™ in full effect, you’ll drive your Corolla for hundreds of thousands of trouble- and fun-free miles, all the while fantasizing about setting the thing on fire and giving some crackhead $119 for a much more fun ’95 Mercury Mystique rolling on three space-saver spares. So, it came as a shock when I spotted this Corolla-hustling ad on a Saigon Toyota dealership during my recent trip to Vietnam. Read More >
“Do you want to accompany? or go on ahead? or go off alone? … One must know what one wants and that one wants”
Friedrich Nietzsche, Twilight Of The Idols
This week’s news that GM would stop production of the Chevrolet Volt for the third time in its brief lifespan came roaring out of the proverbial blind spot. Having watched the Volt’s progress closely from gestation through each month’s sales results, it was no secret to me that the Volt was seriously underperforming to expectations. But in the current media environment, anything that happens three times is a trend, and the latest shutdown (and, even more ominously, the accompanying layoffs) was unmistakeable. Not since succumbing to government-organized bankruptcy and bailout has GM so publicly cried “uncle” to the forces of the market, and I genuinely expected The General to continue to signal optimism for the Volt’s long-term prospects. After all, sales in February were up dramatically, finally breaking the 1,000 unit per month barrier. With gasoline prices on the march, this latest shutdown was far from inevitable.
And yet, here we are. Now that GM is undeniably signaling that the Volt is a Corvette-style halo car, with similar production and sales levels, my long-standing skepticism about the Volt’s chances seems to be validated. But in the years since GM announced its intention to build the Volt, this singular car has become woven into the history and yes, the mythology of the bailout era. Now, at the apparent end of its mass-market ambitions, I am struck not with a sense of schadenfreude, but of bewilderment. If the five year voyage of Volt hype is over, we have a lot of baggage to unpack.
I remember looking at the then brand new Ford Five Hundred and thinking to myself, “This would make one heck of a Volvo.”
Like the Volvos of yore this Ford offered a squarish conservative appearance. A high seating position which Volvo’s ‘safety oriented’ customers would have appreciated. Toss in a cavernous interior that had all the potential for a near-luxury family car, or even a wagon, and this car looked more ‘Volvo’ than ‘Ford’ to me with each passing day.
Something had to be done…
General Motors announced changes to the Chevrolet Volt’s design after a NHTSA investigation into why a Volt caught fire following crash testing.
The changes will go into effect once production restarts at the Hamtramck, Michigan facility, but customer cars already sold will follow a different protocol.
Rather than running commercials during the Super Bowl, General Motors is looking to try something more subversive – product placement within other brand’s TV spots during the big game.
Automotive News reports that GM marketing man Joel Ewanick was investigating the possibility of paying other advertisers to insert GM vehicles into their ads. But various contractual elements related to Super Bowl advertising may kill the idea in its nascent stages.