The Truth About Cars » Sales and Marketing http://www.thetruthaboutcars.com The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news. Fri, 05 Feb 2016 21:00:23 +0000 en-US hourly 1 http://wordpress.org/?v=4.2.4 The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news. The Truth About Cars no The Truth About Cars editors@ttac.com editors@ttac.com (The Truth About Cars) 2006-2009 The Truth About Cars The Truth About Cars » Sales and Marketing http://www.thetruthaboutcars.com/wp-content/themes/ttac-theme/images/logo.gif http://www.thetruthaboutcars.com/category/editorials/sales-and-marketing/ How to Best Sell Your Car on eBay from a Former Bring-A-Trailer Deal Spotter http://www.thetruthaboutcars.com/2015/06/best-sell-car-ebay-former-bring-trailer-deal-spotter/ http://www.thetruthaboutcars.com/2015/06/best-sell-car-ebay-former-bring-trailer-deal-spotter/#comments Tue, 30 Jun 2015 15:00:31 +0000 http://www.thetruthaboutcars.com/?p=1102537 As I’ve mentioned before, I spent about four years as a “deal spotter” for Bring A Trailer. Much of that work consisted of browsing eBay, Craigslist, and various marque-specific forums looking for interesting deals on classics. Of course, I have a day job as well, so I try and minimize the time I actually spend […]

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As I’ve mentioned before, I spent about four years as a “deal spotter” for Bring A Trailer. Much of that work consisted of browsing eBay, Craigslist, and various marque-specific forums looking for interesting deals on classics. Of course, I have a day job as well, so I try and minimize the time I actually spend […]

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Will the GenX Nano Erase Tata’s ‘Cheapest Car’ Stigma? http://www.thetruthaboutcars.com/2015/05/will-genx-nano-erase-tatas-cheapest-car-stigma/ http://www.thetruthaboutcars.com/2015/05/will-genx-nano-erase-tatas-cheapest-car-stigma/#comments Mon, 25 May 2015 13:26:09 +0000 http://www.thetruthaboutcars.com/?p=1071194 It’s not often a car company, or any group of people for the matter, will admit mistakes – particularly billion dollar mistakes. That’s why the launch of the all-new Tata GenX Nano is refreshing. Based on former CEO Ratan Tata’s dream of moving Indians who transport their entire families on scooters and motorcycles into safer […]

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It’s not often a car company, or any group of people for the matter, will admit mistakes – particularly billion dollar mistakes. That’s why the launch of the all-new Tata GenX Nano is refreshing. Based on former CEO Ratan Tata’s dream of moving Indians who transport their entire families on scooters and motorcycles into safer […]

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The Comical World Of Dealer Internet Advertising http://www.thetruthaboutcars.com/2015/02/comical-world-dealer-internet-advertising/ http://www.thetruthaboutcars.com/2015/02/comical-world-dealer-internet-advertising/#comments Mon, 16 Feb 2015 22:05:38 +0000 http://www.thetruthaboutcars.com/?p=972442 After I purchased my S2000 and was about to drive off the lot, my salesperson regaled me with stories about the Honda’s previous owners – an elderly couple who loved the sports car, called it their “baby,” but traded it for a Mercedes-Benz E350 Coupe because they wanted more room. None of this history was noted […]

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After I purchased my S2000 and was about to drive off the lot, my salesperson regaled me with stories about the Honda’s previous owners – an elderly couple who loved the sports car, called it their “baby,” but traded it for a Mercedes-Benz E350 Coupe because they wanted more room. None of this history was noted […]

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Jerry Gordon’s Car Kippah http://www.thetruthaboutcars.com/2014/12/jerry-gordons-car-kippah/ http://www.thetruthaboutcars.com/2014/12/jerry-gordons-car-kippah/#comments Mon, 29 Dec 2014 16:23:05 +0000 http://www.thetruthaboutcars.com/?p=968801 If you have any kind of tribal affiliation, you probably have the experience of spotting signs of others who might have the same affiliation. Deadheads will spot a dancing bear decal on a VW bus and car enthusiasts, no different, will note a track decal on a coworker’s bumper. That’s how I found out about […]

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If you have any kind of tribal affiliation, you probably have the experience of spotting signs of others who might have the same affiliation. Deadheads will spot a dancing bear decal on a VW bus and car enthusiasts, no different, will note a track decal on a coworker’s bumper. That’s how I found out about […]

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The Streets Of R-Ado http://www.thetruthaboutcars.com/2014/10/streets-r-ado/ http://www.thetruthaboutcars.com/2014/10/streets-r-ado/#comments Wed, 29 Oct 2014 18:00:19 +0000 http://www.thetruthaboutcars.com/?p=936762 I felt like a spy within my own company. It was a hot summer day in 2003 and I was at the DaimlerChrysler proving grounds in Laredo, Texas to attend a focus group on the upcoming 2006 Mercedes-Benz R-Class minivan/crossover/sport touring wagon. My dozen or so fellow attendees were all wealthy owners of high-end Mercedes-Benz cars. I was here because the […]

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I felt like a spy within my own company. It was a hot summer day in 2003 and I was at the DaimlerChrysler proving grounds in Laredo, Texas to attend a focus group on the upcoming 2006 Mercedes-Benz R-Class minivan/crossover/sport touring wagon. My dozen or so fellow attendees were all wealthy owners of high-end Mercedes-Benz cars. I was here because the […]

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Ford, King Ranch “Brownout” the Houston Rodeo http://www.thetruthaboutcars.com/2014/03/ford-king-ranch-add-extra-brown-to-the-houston-rodeo/ http://www.thetruthaboutcars.com/2014/03/ford-king-ranch-add-extra-brown-to-the-houston-rodeo/#comments Tue, 25 Mar 2014 12:03:07 +0000 http://www.thetruthaboutcars.com/?p=779481 Perhaps you haven’t lived in a flyover state where brown leather gear dominates your town during Rodeo season.  While the Ford+King Ranch press release celebrating the 15th Anniversary of those famous brown leather pickups reached the autoblogosphere, only a local writer with an internationally known knack for automotive snark both finds the sweet mochalicious lede and […]

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Perhaps you haven’t lived in a flyover state where brown leather gear dominates your town during Rodeo season.  While the Ford+King Ranch press release celebrating the 15th Anniversary of those famous brown leather pickups reached the autoblogosphere, only a local writer with an internationally known knack for automotive snark both finds the sweet mochalicious lede and […]

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Good News, Guys! Someone Wants To Pay Top Dollar For My Town Car! http://www.thetruthaboutcars.com/2014/02/good-news-guys-someone-wants-to-pay-top-dollar-for-my-town-car/ http://www.thetruthaboutcars.com/2014/02/good-news-guys-someone-wants-to-pay-top-dollar-for-my-town-car/#comments Sun, 23 Feb 2014 15:00:24 +0000 http://www.thetruthaboutcars.com/?p=752289 Just when you think you’ve seen it all… you haven’t, apparently. This letter came to me yesterday, in what appeared to be a hand-addressed envelope postmarked Santa Ana, CA. I assumed it was some sort of medical bill, but it turned out to be a fairly intricate sales pitch for a Dodge dealer located in […]

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Just when you think you’ve seen it all… you haven’t, apparently. This letter came to me yesterday, in what appeared to be a hand-addressed envelope postmarked Santa Ana, CA. I assumed it was some sort of medical bill, but it turned out to be a fairly intricate sales pitch for a Dodge dealer located in […]

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GPS Tracking: Catch This Fly With Honey http://www.thetruthaboutcars.com/2014/01/gps-tracking-win-this-fly-with-honey/ http://www.thetruthaboutcars.com/2014/01/gps-tracking-win-this-fly-with-honey/#comments Tue, 14 Jan 2014 21:22:19 +0000 http://www.thetruthaboutcars.com/?p=697681 Last week, Ford’s Global VP of Marketing and Sales, Jim Farley, told a panel discussion at the Consumer Electronics Show in Las Vegas that Ford has access to data on its customers’ driving habits via the GPS system installed in their cars. “We know everyone who breaks the law, we know when you’re doing it. […]

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Last week, Ford’s Global VP of Marketing and Sales, Jim Farley, told a panel discussion at the Consumer Electronics Show in Las Vegas that Ford has access to data on its customers’ driving habits via the GPS system installed in their cars. “We know everyone who breaks the law, we know when you’re doing it. […]

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Adventures In Marketing: 1970 Toyota Corona Beats Green Monster Jet Car In Drag Race http://www.thetruthaboutcars.com/2013/09/adventures-in-marketing-1970-toyota-corona-beats-green-monster-jet-car-in-drag-race/ http://www.thetruthaboutcars.com/2013/09/adventures-in-marketing-1970-toyota-corona-beats-green-monster-jet-car-in-drag-race/#comments Fri, 13 Sep 2013 13:00:34 +0000 http://www.thetruthaboutcars.com/?p=516745 Since my first car was a 1969 Toyota Corona sedan, I always look for these cars in junkyards. I toy with the idea of getting another first-gen Corona sedan someday, into which I will swap a 1UZ-FE engine out of a Lexus LS400, so of course I check the internetz for old Corona ads. Here’s […]

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Since my first car was a 1969 Toyota Corona sedan, I always look for these cars in junkyards. I toy with the idea of getting another first-gen Corona sedan someday, into which I will swap a 1UZ-FE engine out of a Lexus LS400, so of course I check the internetz for old Corona ads. Here’s […]

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Salesmen, Beware Of The Backseat Boys http://www.thetruthaboutcars.com/2012/06/salesmen-beware-of-the-backseat-boys/ http://www.thetruthaboutcars.com/2012/06/salesmen-beware-of-the-backseat-boys/#comments Sun, 10 Jun 2012 09:51:30 +0000 http://www.thetruthaboutcars.com/?p=448268   In 2001 during an early evening with a piercing December chill, Jason splayed the salesman’s grin when Dad and Son showed up in a warm showroom. Well of course he’d be happy to let them try a new Passat, “but first can I get a copy of your license?” Moments later, Jason pulled up […]

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  In 2001 during an early evening with a piercing December chill, Jason splayed the salesman’s grin when Dad and Son showed up in a warm showroom. Well of course he’d be happy to let them try a new Passat, “but first can I get a copy of your license?” Moments later, Jason pulled up […]

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Blind Spot: America’s New Motor City http://www.thetruthaboutcars.com/2012/05/blind-spot-americas-new-motor-city/ http://www.thetruthaboutcars.com/2012/05/blind-spot-americas-new-motor-city/#comments Mon, 21 May 2012 20:40:16 +0000 http://www.thetruthaboutcars.com/?p=445389 Throughout the history of the automobile in America, one city has been synonymous with the industry and culture of cars. Booming with America’s great period of industrialization, Detroit became the Motor City, the hometown of an industry that created a blue-collar middle class and a culture based on personal mobility. But as America has entered […]

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Throughout the history of the automobile in America, one city has been synonymous with the industry and culture of cars. Booming with America’s great period of industrialization, Detroit became the Motor City, the hometown of an industry that created a blue-collar middle class and a culture based on personal mobility. But as America has entered […]

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Jen Friel, Sam The Eagle, TTAC’s Disinvitation To The Dodge Dart, And The Slut Event Horizon http://www.thetruthaboutcars.com/2012/05/jen-friel-sam-the-eagle-ttacs-disinvitation-to-the-dodge-dart-and-the-slut-event-horizon/ http://www.thetruthaboutcars.com/2012/05/jen-friel-sam-the-eagle-ttacs-disinvitation-to-the-dodge-dart-and-the-slut-event-horizon/#comments Thu, 03 May 2012 15:37:27 +0000 http://www.thetruthaboutcars.com/?p=442776 No sense beating around the bush on this one: TTAC won’t have a Dodge Dart review for you to read when the embargo expires later this week. We weren’t invited to the event. If you want to find out what it’s actually like to drive the Dart, you’ll have to read about it somewhere else. […]

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No sense beating around the bush on this one: TTAC won’t have a Dodge Dart review for you to read when the embargo expires later this week. We weren’t invited to the event. If you want to find out what it’s actually like to drive the Dart, you’ll have to read about it somewhere else. […]

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Harry Belafonte’s Kids Sing Olds Troféo-ized Version of Dad’s Big Hit, Civilization Collapses http://www.thetruthaboutcars.com/2012/04/harry-belafontes-kids-sing-olds-trofeo-ized-version-of-dads-big-hit-civilization-collapses/ http://www.thetruthaboutcars.com/2012/04/harry-belafontes-kids-sing-olds-trofeo-ized-version-of-dads-big-hit-civilization-collapses/#comments Fri, 20 Apr 2012 15:00:30 +0000 http://www.thetruthaboutcars.com/?p=440721 After creating today’s Oldsmobile Toronado Troféo Junkyard Find, it becomes my duty to share one of the most brain-scrambling examples of the “What Could GM Have Been Thinking?” genre of car commercials. Yes, it’s a version of Harry Belafonte‘s “Banana Boat Song,” with “Tro-FE-oh” replacing the famous “DAY-oh,” and sung by Belafonte’s offspring. Let’s study […]

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After creating today’s Oldsmobile Toronado Troféo Junkyard Find, it becomes my duty to share one of the most brain-scrambling examples of the “What Could GM Have Been Thinking?” genre of car commercials. Yes, it’s a version of Harry Belafonte‘s “Banana Boat Song,” with “Tro-FE-oh” replacing the famous “DAY-oh,” and sung by Belafonte’s offspring. Let’s study […]

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Adventures In Marketing: In An Alternate Universe, the Corolla Is All About Sex http://www.thetruthaboutcars.com/2012/04/adventures-in-marketing-in-an-alternate-universe-the-corolla-is-all-about-sex/ http://www.thetruthaboutcars.com/2012/04/adventures-in-marketing-in-an-alternate-universe-the-corolla-is-all-about-sex/#comments Thu, 05 Apr 2012 15:45:59 +0000 http://www.thetruthaboutcars.com/?p=438453 Having suffered behind the wheel of a few rented Corollas during my travels with the 24 Hours of LeMons Circus, I’m here to tell you that the current generation of Corolla— the version you get in rental fleets, at any rate— is one of the least fun motor vehicles you can buy. I am convinced […]

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Having suffered behind the wheel of a few rented Corollas during my travels with the 24 Hours of LeMons Circus, I’m here to tell you that the current generation of Corolla— the version you get in rental fleets, at any rate— is one of the least fun motor vehicles you can buy. I am convinced […]

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Blind Spot: The Twilight Of The Volt http://www.thetruthaboutcars.com/2012/03/blind-spot-the-twilight-of-the-volt/ http://www.thetruthaboutcars.com/2012/03/blind-spot-the-twilight-of-the-volt/#comments Mon, 05 Mar 2012 00:44:30 +0000 http://www.thetruthaboutcars.com/?p=433724  “Do you want to accompany? or go on ahead? or go off alone? … One must know what one wants and that one wants” Friedrich Nietzsche, Twilight Of The Idols This week’s news that GM would stop production of the Chevrolet Volt for the third time in its brief lifespan came roaring out of the […]

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 “Do you want to accompany? or go on ahead? or go off alone? … One must know what one wants and that one wants” Friedrich Nietzsche, Twilight Of The Idols This week’s news that GM would stop production of the Chevrolet Volt for the third time in its brief lifespan came roaring out of the […]

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Hammer Time: What Should Have Been http://www.thetruthaboutcars.com/2012/01/hammer-time-what-should-have-been/ http://www.thetruthaboutcars.com/2012/01/hammer-time-what-should-have-been/#comments Fri, 13 Jan 2012 14:26:06 +0000 http://www.thetruthaboutcars.com/?p=426035   I remember looking at the then brand new Ford Five Hundred and thinking to myself, “This would make one heck of a Volvo.” Like the Volvos of yore this Ford offered a squarish conservative appearance. A high seating position which Volvo’s ‘safety oriented’ customers would have appreciated. Toss in a cavernous interior that had […]

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  I remember looking at the then brand new Ford Five Hundred and thinking to myself, “This would make one heck of a Volvo.” Like the Volvos of yore this Ford offered a squarish conservative appearance. A high seating position which Volvo’s ‘safety oriented’ customers would have appreciated. Toss in a cavernous interior that had […]

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The Fix Is In As GM Makes Changes To Volt After NHTSA Investigation http://www.thetruthaboutcars.com/2012/01/the-fix-is-in-as-gm-makes-changes-to-volt-after-nhtsa-investigation/ http://www.thetruthaboutcars.com/2012/01/the-fix-is-in-as-gm-makes-changes-to-volt-after-nhtsa-investigation/#comments Thu, 05 Jan 2012 22:25:23 +0000 http://www.thetruthaboutcars.com/?p=424566 General Motors announced changes to the Chevrolet Volt’s design after a NHTSA investigation into why a Volt caught fire following crash testing. The changes will go into effect once production restarts at the Hamtramck, Michigan facility, but customer cars already sold will follow a different protocol. Starting in February, GM will initiate a “voluntary customer satisfaction […]

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General Motors announced changes to the Chevrolet Volt’s design after a NHTSA investigation into why a Volt caught fire following crash testing. The changes will go into effect once production restarts at the Hamtramck, Michigan facility, but customer cars already sold will follow a different protocol. Starting in February, GM will initiate a “voluntary customer satisfaction […]

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General Motors Trying Stealth Tactics For Super Bowl Ads http://www.thetruthaboutcars.com/2012/01/general-motors-trying-stealth-tactics-for-super-bowl-ads/ http://www.thetruthaboutcars.com/2012/01/general-motors-trying-stealth-tactics-for-super-bowl-ads/#comments Thu, 05 Jan 2012 19:46:59 +0000 http://www.thetruthaboutcars.com/?p=424547 Rather than running commercials during the Super Bowl, General Motors is looking to try something more subversive – product placement within other brand’s TV spots during the big game. Automotive News reports that GM marketing man Joel Ewanick was investigating the possibility of paying other advertisers to insert GM vehicles into their ads. But various […]

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Rather than running commercials during the Super Bowl, General Motors is looking to try something more subversive – product placement within other brand’s TV spots during the big game. Automotive News reports that GM marketing man Joel Ewanick was investigating the possibility of paying other advertisers to insert GM vehicles into their ads. But various […]

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TrueCar Versus Honda: Online Car Buying Challenges Hit Home http://www.thetruthaboutcars.com/2011/12/truecar-versus-honda-online-car-buying-challenges-hit-home/ http://www.thetruthaboutcars.com/2011/12/truecar-versus-honda-online-car-buying-challenges-hit-home/#comments Wed, 21 Dec 2011 17:45:59 +0000 http://www.thetruthaboutcars.com/?p=422978 The rise of the internet has had myriad effects on everyday life, not the least of which has been its profound impact on consumer behavior. With ever more data being made available online, and with the rise of independent alternative media outlets like TTAC, car buyers in particular are fundamentally changing their relationship to the […]

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The rise of the internet has had myriad effects on everyday life, not the least of which has been its profound impact on consumer behavior. With ever more data being made available online, and with the rise of independent alternative media outlets like TTAC, car buyers in particular are fundamentally changing their relationship to the […]

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The Final Countdown for an Alabama-Mahindra Truck? http://www.thetruthaboutcars.com/2011/12/the-final-countdown-for-an-alabama-mahindra-truck/ http://www.thetruthaboutcars.com/2011/12/the-final-countdown-for-an-alabama-mahindra-truck/#comments Thu, 15 Dec 2011 15:45:34 +0000 http://www.thetruthaboutcars.com/?p=422496     This is one of my favorite music knock offs, the Hindi version of Europe’s “The Final Countdown”. My point? If the folks at Mahindra Planet are right, it’s only a matter of time before the Bollywood Music types rip off Skynyrd’s classic, “Sweet Home Alabama.” Which will be pretty awesome, I assure you! […]

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    This is one of my favorite music knock offs, the Hindi version of Europe’s “The Final Countdown”. My point? If the folks at Mahindra Planet are right, it’s only a matter of time before the Bollywood Music types rip off Skynyrd’s classic, “Sweet Home Alabama.” Which will be pretty awesome, I assure you! […]

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Adventures In British Leyland Marketing: You Ain’t Seen Nothing Like the MG Maestro Yet! http://www.thetruthaboutcars.com/2011/11/adventures-in-british-leyland-marketing-you-aint-seen-nothing-like-the-mg-maestro-yet/ http://www.thetruthaboutcars.com/2011/11/adventures-in-british-leyland-marketing-you-aint-seen-nothing-like-the-mg-maestro-yet/#comments Wed, 16 Nov 2011 19:00:35 +0000 http://www.thetruthaboutcars.com/?p=418436 Even though I’ve never been in a Austin/MG Maestro, I feel fairly confident in stating that the Rover Group’s little front-drive compact was unexciting at best. Still, the advertising folks must have though (after 11 rounds of Singapore Slings down at the pub) we can make it look cute and sexy! You decide. Bachmann-Turner Overdrive […]

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Even though I’ve never been in a Austin/MG Maestro, I feel fairly confident in stating that the Rover Group’s little front-drive compact was unexciting at best. Still, the advertising folks must have though (after 11 rounds of Singapore Slings down at the pub) we can make it look cute and sexy! You decide. Bachmann-Turner Overdrive […]

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How To Sell New Cars (Without Hating Yourself) http://www.thetruthaboutcars.com/2011/11/how-to-sell-new-cars-without-hating-yourself/ http://www.thetruthaboutcars.com/2011/11/how-to-sell-new-cars-without-hating-yourself/#comments Sat, 05 Nov 2011 17:00:01 +0000 http://www.thetruthaboutcars.com/?p=416945 I remember the look on my father’s face when I explained to him that I would be selling cars. It was the look any of someone who has just heard the details of a grisly murder; a bit of curiosity, quickly overtaken by disdain. He sank into his chair. “It’s a job,” he grunted, and […]

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I remember the look on my father’s face when I explained to him that I would be selling cars. It was the look any of someone who has just heard the details of a grisly murder; a bit of curiosity, quickly overtaken by disdain. He sank into his chair. “It’s a job,” he grunted, and […]

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Top 3 Automakers 2011: Bloomberg, Please Report To Remedial Math Class http://www.thetruthaboutcars.com/2011/10/top-3-automakers-2011-bloomberg-please-report-to-remedial-math-class/ http://www.thetruthaboutcars.com/2011/10/top-3-automakers-2011-bloomberg-please-report-to-remedial-math-class/#comments Mon, 24 Oct 2011 21:33:24 +0000 http://www.thetruthaboutcars.com/?p=415776 There are days when I wish industry analysts and auto industry journalists should be required to carry maltreatment insurance. This is one of those days.  Bloomberg reports that “Volkswagen AG will probably become the world’s biggest carmaker this year, vaulting past Toyota Motor and General Motors on gains in emerging markets.” Pure and unadulterated nonsense. […]

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There are days when I wish industry analysts and auto industry journalists should be required to carry maltreatment insurance. This is one of those days.  Bloomberg reports that “Volkswagen AG will probably become the world’s biggest carmaker this year, vaulting past Toyota Motor and General Motors on gains in emerging markets.” Pure and unadulterated nonsense. […]

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“War On Cars” Watch: GM Bashes Cycling, Apologizes http://www.thetruthaboutcars.com/2011/10/war-on-cars-watch-gm-bashes-cycling-apologizes/ http://www.thetruthaboutcars.com/2011/10/war-on-cars-watch-gm-bashes-cycling-apologizes/#comments Wed, 12 Oct 2011 20:30:44 +0000 http://www.thetruthaboutcars.com/?p=414530 The idea that environmentalists in this country are waging a “War On Cars” has gained some currency within the right wing in recent years, fueled by the Obama Administration’s increased emphasis on public transportation and cycling. Of course, statistically speaking, the car is proving more than capable of defending itself, as sales and ownership levels […]

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The idea that environmentalists in this country are waging a “War On Cars” has gained some currency within the right wing in recent years, fueled by the Obama Administration’s increased emphasis on public transportation and cycling. Of course, statistically speaking, the car is proving more than capable of defending itself, as sales and ownership levels […]

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Generation Why: Veloster vs. Sonic: A Millennial Perspective http://www.thetruthaboutcars.com/2011/09/veloster-vs-sonic-a-millennial-perspective/ http://www.thetruthaboutcars.com/2011/09/veloster-vs-sonic-a-millennial-perspective/#comments Fri, 30 Sep 2011 18:29:55 +0000 http://www.thetruthaboutcars.com/?p=413062 I like to tout myself as the youngest full-time auto writer in the industry, but sometimes it backfires – like when an Acura exec came up to me on my first press trip (at 19 years old) and warmly told a few assembled journalists and PR types that he hadn’t seen me since I was […]

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I like to tout myself as the youngest full-time auto writer in the industry, but sometimes it backfires – like when an Acura exec came up to me on my first press trip (at 19 years old) and warmly told a few assembled journalists and PR types that he hadn’t seen me since I was […]

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