Category: Editorials

By on June 16, 2016

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How old do you think the average new car buyer in America is? Go on, take a guess. Based on all of the ridiculous advertising strategies you see lately, you might think that the average new car buyer was a hip, trendy, Generation Y hoopy frood, wearing his beanie to buy organic, fair-trade coffee at the Park Slope Starbucks. (Confession: I went to the Park Slope Starbucks daily during the New York Auto Show this year. Parking was surprisingly easy.)

But no! According to the NADA, the average new car buyer is 51.7 years old, and earns about $80,000 per year. In comparison, the average age of Americans is 36.8 years, and the median income is roughly $50,000. In other words, Baby Boomers are buying all of the new cars right now. There are all sorts of people on the Internet who will tell you why this is a horrible comment on today’s bleak economic landscape (oh, here’s one), but I’m here to tell you that the future of new car sales could be changed with just a bit of clever marketing.

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By on June 16, 2016

Koenigsegg Regera NY Auto Show - Image: © 2016 Ronnie Schreiber/The Truth About Cars

Considering I’ve driven hundreds of miles to attend music concerts and recently spent Memorial Day driving across three states to buy a guitar not far from Memphis, I suppose driving 600 miles or so to New York on the odd chance that I’d get to interview Christian von Koenigsegg wasn’t actually that odd.

The Koenigsegg car company scheduled a press conference at the New York Auto Show, and I wanted to shake the hand of a man who — along with just a few dozen of his fellow Swedes — managed to show that Ferdinand Piech and the VW empire’s Bugattis aren’t necessarily the biggest BSDs in the automotive world. Read More >

By on June 16, 2016

Chevrolet vs. Ford rock drop

After watching General Motors drop 825 pounds of rock into the beds of a Chevrolet Silverado and a Ford F-150, I wasn’t caught up in fairness or relevance or with the advertisement’s status as a marketing stunt. Some observers asked whether GM crossed an unwritten line shared by Detroit’s cross-town truck rivals, as if in a year when presidential candidates toss deeply personal insults around like water balloons at a summer picnic a pickup truck critique would be over the line.

To me, it simply seemed clear from the moment of the ad’s YouTube launch that the Chevrolet Silverado’s apparent toughness advantage would be more frequently viewed than a traditional truck commercial. As of this writing, Chevrolet’s YouTube channel has racked up 4.4 million views with “Silverado Strong: Steel Bed Outperforms Aluminum Bed,” ten times more views than the channel’s 22 previous ads have generated in the last month, combined.

The Silverado could use the increased attention. U.S. sales of GM’s best-selling model line are flat despite a six-percent sales increase in the truck market so far this year. Read More >

By on June 15, 2016

2011 Honda CR-Z EX red

We’re as certain as can be that the Honda CR-Z is dead. Defunct. Discontinued. Done for. Any other applicable d word you can think of.

Not only was the CR-Z long since discontinued in Europe and Australia, Honda is now offering a Final Label edition of the CR-Z in Japan, the company’s home market and the location of CR-Z assembly. Moreover, American Honda’s PR department already indicated to TTAC that they thought everybody knew the CR-Z was deceased, down the drain, discarded.

Dead, yes. But not yet departed. Honda’s U.S. dealers have plenty of CR-Z inventory. Don’t all storm the gates at once now. Tamp down that excitement. Let’s all remain calm. Read More >

By on June 15, 2016

Volkswagen Wolfsburg

With its expansion dreams fading fast in the rear-view, Volkswagen needs to shrink and streamline its operations in a hurry, meaning unwanted brands could soon be priced to sell in its driveway.

According to Bloomberg, the automaker plans to conduct a wide-ranging strategy and portfolio review, with details of the strategy expected to go public tomorrow. An asset sale could be in the works, and insiders are already hinting at which brands will be dropped. Read More >

By on June 15, 2016

DaVinci_CVP_illustration

Bob writes:

Hi Sajeev,

I think a survey of continuously variable transmissions (CVTs) would be useful. I’ve read that there are two types: sliding belt and variable planetary gearset. Which car brands use each and what does the cognoscenti think of them?

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By on June 14, 2016

Tesla Supercharger With Model S At Tesla Dealership

The stuck cork that was the Model X has finally cleared its supply hurdles, causing Tesla production to hit a new high at the automaker’s Fremont, California factory.

With assembly of that model speeded up, Tesla recently hit a production rate of 2,000 vehicle per week, a knowledgeable source told Electrek — a figure that’s still way off the company’s goal of building half a million units per year within the next 18 months or so. Read More >

By on June 14, 2016

2008 Mazda5, Image: Mazda

Charles writes:

Good morning Bark,

Fiat Chrysler Automobiles hired me about a year ago, which coincided with the first anniversary of a five-year loan on my 2009 Mazda5 Sport. However, I’d really like to get into a company car as a show of support, and because I’m tired of paying five-year loans on cheap used cars.

Read More >

By on June 14, 2016

2016 Chevrolet Malibu LT

We were in our Honda Odyssey last Saturday, transporting our dog to a special canine event 20 miles from our home, when the gorgeous 2016 Mazda6 was taken from our house and a Chevrolet Malibu was backed into the driveway.

Not the ninth-generation Malibu, a car which drew my ire in a TTAC review last spring. This is the all-new 2016 Chevrolet Malibu, a follow-up to the abbreviated ninth-gen car that chronically underperformed despite GM’s swift (and insufficient) response to early critiques.

Surely I’m no different from many of you. I’m predisposed to disliking Malibus, not because of inexplicable inner bias or a distaste for the Bowtie or a fondness for Honda Accords, but because the Malibu has spent much of the last two decades sucking. The eighth-generation car, which GM sold from 2008 to 2012, was an exception, but its two immediate predecessors were sad examples of the midsize breed. The 2013-2015 Malibu was a step backwards. As a result, the Malibu name conjures up memories of wooden dynamics, harsh interiors, strange noises, and pitiful styling.

Yet with each passing day of its stay at GCBC Towers, I’m steadily finding more and more things to like about the new 2016 Chevrolet Malibu.

What’s happening to me?
Read More >

By on June 14, 2016

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In visual perception a color is almost never seen as it really is — as it physically is. This fact makes color the most relative medium in art. —Josef Albers, Interaction of Color

This is my favorite quote from the most intriguing textbook during my year at the College for Creative Studies. As an administrator of the Brown Car Appreciation Society, I’ve embraced this quote at every poorly chosen “brown” car that’s too close to yellow, red, gray, and green for most eyeballs.

So, when an Australian market research firm’s anti-smoking initiative found Pantone 448 C — a “drab dark brown” called Opaque Couché — the most off-putting color to cigarette smokers, it was no surprise the news eventually trickled down to my corner of the Interweb. Read More >

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Staff

  • Contributing Writers

  • Bark M., United States
  • Chris Tonn, United States
  • Bozi Tatarevic, United States
  • Vojta Dobes, Czech Republic

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