The 2016 Hyundai Veloster Turbo I’m driving this week is not a great car. Ride quality is abysmal. The dual-clutch transmission chronically delays the actual act of transmitting. Present are a number of negative symptoms with which we associate “sportiness,” but few and far between are the dividends we expect to be paid in exchange for those negative symptoms.
Yet more than five years into its run, the Hyundai Veloster continues to produce healthy volume for Hyundai USA while also providing the market with something it lacks: unique, interesting, “sporty” proposals for the small car buyer who doesn’t want a ho-hum everyday sedan.
Remember when other automakers used to do the same? The Mazda MX-3, Nissan NX, Geo Storm/Isuzu Impulse and Toyota Paseo, for example — cars with humble foundations that reached higher with unique bodywork. We need more of that. Read More >