The third day of the Chengdu get-together morphed into what was called a “Global Automotive Media Summit.” The idea was to prep the Chinese car manufacturers for their global push as far as the global media are concerned. For that, the services of TTAC were enlisted. The manufacturers need any help they can get when it comes to handling the media. From BAIC to SAIC, from Chery to Geely, from state-owned Dongfeng all the way to wannabe manufacturer Pangda, they all were there and delivered their speeches. The speeches could be summed-up in two words, looped like techno-rock:

“Global. Global. Global. Global. Brands. Brands. Brands. Brands. Global Brands.”

Paul Ingrassia, deputy chief of Reuters and winner of the Pulitzer Prize for his coverage of the management turmoil at General Motors, was there and warned about too much haste. His warnings largely fell on deaf ears.

Foreign reporters are a welcome interview target at the Global Automotive Forum in Chengdu, much to the amazement of the reporters who are used to interview other people. There is a lengthy interview with someone from TTAC. I don’t know what it says, it’s all in Chinese. (Don’t trust Google translate. Informed sources tell me the headline says: “Schmit: China’s car makers should open up to the media.”)

GM seems hell bent on convincing the automotive media that it’s better to stay behind their keyboards than show up to events like the Chevrolet Centennial event I was lured into. While my fellow oblivious “automotive journalists” and I were shuttled around GM’s facilities for some luxurious but entirely un-newsworthy “access,” the folks that aren’t here have scooped us suckers on the only remotely relevant news to come out of this event. The Detroit News‘s Christina Rogers reports that a news conference scheduled for about 12 hours from now will give GM occasion to announce that it will bring a

a small, battery-powered vehicle designed for urban market

to the US market. And, in the time-honored blogging tradition of speculating about speculation, GreenCarReport‘s John Voelcker has connected the dots that seem to confirm that this forthcoming EV will be based on the Spark City Car. All while us event attendees were still at the bar, drinking on GM’s dime. Oy…

Over at CNN Money, Alex Taylor III makes an astute observation about Bill Vlasic’s new book “Once Upon A Car,”

When Hollywood has tried capturing the auto industry on film, it aimed at realistic drama but wound up with suds… What filmmakers have lacked is believable characters and realistic dialogue. Until now, that is, thanks to a new book, Once upon a Car, by veteran Detroit newspaperman Bill Vlasic. Vlasic knows the industry in and out and enjoys near-universal access to its key figures. He recounts a tale filled with shrewd insights into their characters and conflicts told through verbatim accounts of their conversations. It’s the first nonfiction auto book that reads like a screenplay.

This, in a nutshell, is what I found so appealing about Vlasic’s book: it avoids the temptation to turn Detroit’s drama into a morality play, allowing the story to unfold in a personal, organic fashion. In my review of the book, to be published shortly by The Wall Street Journal, I argue that Vlasic’s approach holds a valuable lesson for automotive journalists of all stripes. Taylor, on the other hand, thinks Vlasic’s story is the perfect basis for a movie, and even goes so far as to make some casting suggestions (Al Pacino as Sergio Marchionne, Tom Hanks as Bill Ford, Tom Cruise as Alan Mulally, Sean Connery as Bob Lutz, Tom Wilkinson as Rick Wagoner). We already know there’s an auto industry video game simulation in the works, so I wonder, does the drama of the past few years make the auto industry a worthy subject for a great movie? At least worthier than, say, “ The Prince Of Motor City“? If so, would you rather see a historically accurate film based directly on sources like Vlasic’s book, a fictionalized account with real-life characters, or a fictionalized film-à-clef interpretation? Also, wouldn’t Kyle McLaughlin make the better Rick Wagoner? Discuss…

Or was it GM that proposed? “General Motors Co. Chief Executive Officer Rick Wagoner secretly proposed a merger with Ford Motor Co. in 2008, a year before GM’s bankruptcy filing, the New York Times reported.” That explosive revelation is made today by Bloomberg. And OMG, Rick Wagoner turned down the deal! Isn’t anything secret sacred anymore?

Of course, TTAC goes straight to the source. Here it is! In the New York Times!

If you saw the video above on Autoblog, accompanied by some tired prose suggesting that you summon some enthusiasm for this, the latest automotive promotion, would you think twice? You might if you knew the person who posted the story, and knew they were being paid to promote said promotion. But how does one actually get an inside look at the gritty world of automotive PR payola? How do you break through the great wall of… what’s that, Jalopnik?

Today, Autoblog writer Jeff Glucker wrote about Nissan’s Britney Spears contest. Trouble is, he’s working for the agency that’s running it.

Earlier this week, [then-Autoblog Associate Editor Jeff] Glucker sent out an e-mail solicitation to several of his contacts in the automotive website world, asking for help promoting a new campaign for the Nissan Versa:

Hey there,

I am working with third-party agency that’s assisting Nissan with a new campaign for the Versa. No, I didn’t lose my job or anything – this is just some side contracting work so I can buy a second iPad or golden shift-knob for my car.

Oh right, you just have to open your eyes.

This man has become a fixture at Nissan’s press events. He walks around with a small video camera and a laptop hanging from his neck, as if he’s selling hot dogs at a ballgame. His name is Shotaro Ogawa, and he is most likely the biggest revolution when it comes to automakers connecting with their customers. Ogawa is Nissan’s walking live video stream and real time social networker. And he may put us old timey bloggers out of business.

Once upon a time, this stuff was easy. When Jean Jennings needed a little extra pocket change all she had to do was… make an ad. Like this one, for the Silverado. Or this one, for Jeep (which I swear was still visible less than a year ago). Nowadays, however, you’ve got to be a little more careful about how you go about lending your “editorial credibility” to one of the brands you’re supposed to be covering rather than shilling for. So instead of the straight-up “Hi, I’m Jean Jennings, Editor-in-Chief of Automobile Magazine, and here’s why I love Chevy’s Silverado” pimpatorial of the past, you’ve got to layer on the irony, load up on non-car-related distractions (I’ve got it… a puppet!) and generally avoid the personal testimonial format as much as possible.

Say what you want about (or against) the latest Ford “Press Conference” ads. But they achieve the holy grail in the ad business: They get talked about. From TTAC to Fox News, the ads are making waves – especially the anti-bailout ad.

Fox likes it especially well. „It’s almost like a tea party ideology,“ praised anchor woman Megyn Kelly the ad that had originally be made for internal consumption at Ford and only recently hit the airwaves.

Chrysler CEO Sergio Marchionne’s petulant letter to UAW President Bob King sounded to me like a man angry with being kept waiting after a long flight, but according to the Detroit News, it has “derailed” the “carefully crafted timeline” for contract negotiations. To wit:

Sources close to the negotiations told The Detroit News that a deal was imminent with General Motors Co. when Chrysler CEO Sergio Marchionne sat down at his Mac computer and fired off a sharply worded letter to UAW President Bob King at 10 p.m. Wednesday, accusing the union leader of violating their gentlemen’s agreement to sign off on a deal by the 11:59 p.m. deadline.

Shortly after the letter was sent, talks stopped at both companies.

Chrysler and the UAW agreed to extend their current contract for one week. Talks resumed Thursday between the two sides, but nothing of substance is being discussed at the bargaining table, according to people familiar with the talks.

Actually, that’s not exactly what everyone is reporting…

Just as Automotive News [sub] failed to cite Bertel’s ahead-of-the-game reporting on Terry Mcauliffe’s GreenTech Automotive firm as the inspiration for its coverage, McAuliffe himself has decided to ignore TTAC’s leadership in order to lash out at the leading industry paper’s write-up on his highly suspect venture. In response to AN [sub]’s piece titled When you do the math, promoter extraordinaire Terry McAuliffe’s grand hybrid vehicle plan just doesn’t add up, the former Clinton fundraiser and DNC chair has written a feisty letter to the editor [sub], in which he argues

The Sept. 5 article about our efforts at GreenTech Automotive (“Real deal?”) stands in stark contrast with the Aug. 28 article in which you reported on partnerships between Toyota and Ford, Tesla, Aston Martin, Lotus and Salesforce.com (“Doing deals, Akio style”). The latter story says Toyota CEO Akio Toyoda “is breaking tradition to transform his ossified giant into a nimble competitor.”

Nimble competition is a key to success in our modern age of change and innovation. Yet you seem to take GreenTech to task for attempting just that. We aren’t trying to be GM, and we never plan on being bailed out by the U.S. government. We are embracing a different, leaner business model in which our world-class partners will play a key role in our success, and we are doing it with private capital.

Last month, a group calling itself the National Coalition for Safer Roads (NCSR) obtained a great deal of exposure for red light cameras through the “National Stop on Red Week” publicity campaign. Several police departments around the country participated, with most news reports treating the issue as a public service announcement. Documents show the group coordinating this effort, NCSR, is controlled exclusively by the photo ticketing firm American Traffic Solutions (ATS).

Frank Greve’s “Taking Readers For a Ride” article told us a little bit about the priorities in he auto PR business. If you write for a buff-book, sugar will be blown up your anal orifice. If you are a blogger – tough noogies. That stance is utterly misguided and so past millennium, says someone who knows best. That someone is Scott Painter. Never heard of him? I’m sure you heard of TrueCar. Scott Painter is TrueCar’s founder. TrueCar and competitor Edmunds know the car business better than the manufacturers: Truecar and Edmunds predict monthly sales with razor-sharp accuracy, their analyses of transaction pricing and incentives provide unprecedented (and often unwelcome) transparency. Investor’s Business Daily had an interview with Painter. And what picture did he paint?

“Today, 98% of people who bought a car in the U.S. last month went online first. That is the reality and also the industry’s frustration.”

Yesterday, Bloomberg poured gasoline into the smoldering embers that used to be a Volkswagen-Suzuki relationship. Bloomberg said that Suzuki doesn’t want to talk to Volkswagen. The trouble is: Bloomberg most likely is wrong. Bloomberg and the world at large became a victim of Lost in Translation.

When bearded flip-flop enthusiast and serial-ruiner Jonny Lieberman recently wrote about his new long-term-tester fantasy ride – a stick-shifted, murda’d-out Caddy CTS-V wagon – he facebooked a prediction, “Cue the Baruth-venom in 3…2…1…” Quoth JB in response, “No venom here. In the best liberal fashion I have censured you for the ethics of it and moved on.”

Those of us in the peanut gallery goggled at the collegiality of the kaijus of contrarianism; thank goodness they weren’t going to start throwing buildings at each other again. Now Frank Greve’s AJR piece on auto-journo shillsterism has shown up, basically lauding Mr. Baruth as the Last Honest Man In Auto Journalism™ and intimating that Motor Trend is, by comparison, the painted whore of Babylon. Jeez, hasn’t Tokyo suffered enough?

There are three roads for auto writers.

The first is the ‘golden’ road. You simply buy or test drive a car with no string attached. Consumer Reports and guerrilla reviewers who ‘test drive’ at the dealership are the recipients of this honor.

The second is the ‘reality’ road. You use the press fleets and go to sponsored events. It cost less. But you realize the shiny happy PR people are going to try to twist your arm.

Most successful journalists start at the guerrilla side of number one and end up at number two.

But there are a ‘chosen few’ who embrace a third road… the mouthpiece road. Who knows? If you can shill and ‘build’ your relationships, you may just end up with a Maserati.

There was troubling news at the end of last week, as Automotive News [sub]’s Rick Kranz reported that an unnamed automaker was quietly accusing another unnamed automaker of tweaking its EPA fuel economy tests, arguing

There’s a noticeable difference between the mpg number posted on some cars’ window sticker and an analysis of the data submitted by automakers to the EPA.

We’ve tried to get several automakers to comment on the accusation, but nobody wants to touch it. But, as we’ve looked into the issue, a few more details have surfaced that seem worth sharing. Hit the jump for the latest…

Please excuse the self-congratulation, but little breakthroughs like this are a big deal for a site like TTAC. The American Journalism Review has a fantastic piece by Frank Greve on the murky and corrupted world of professional car reviewing, which is well encapsulated in the piece’s subtitle

The world of car reviewing is replete with expensive perks and fantasy vehicles. Consumer advocates need not apply.

And after running through the litany of corruptions endemic in the system, Greve concludes:

Web sites like Jalopnik and The Truth About Cars deliver more independent, aggressive and timely coverage for car enthusiasts than traditional car magazines like Motor Trend.

With all due respect to MT (which is but one of many), that sounds like the truth to me. As does Greve’s description of how press cars are allotted (by the likelihood of a positive review). And for one of his examples of the system at its worst, Greve describe an incident involving TTAC’s own Jack Baruth and the aftermath of his no-holds-barred review of the Porsche Panamera.

Knowing that some of the top PR professionals in the business are regular readers of TTAC (they could be anyone…), I can imagine a number of them shaking their heads in disapproval at the headline of this post. “It’s happened,” they’re probably muttering to themselves, “TTAC has finally lost the plot.” But instead of dismissing out of hand the seemingly preposterous premise of this post, I ask the assembled anonymous masses of PR pros to bear with me for a moment. As laughable as it might seem to postulate that the industry’s spin doctors can learn something from the most infamously “off the reservation” auto exec ever, the urge to write off this post is part of the very problem I hope to tackle. Allow me to explain…

Swedish radio cites an unnamed source close to Saab as saying the troubled automaker was preparing to file for court-protected reorganization, as it struggles to pay workers and restart production. Under that scenario, Sweden would pay worker salaries while reorganization takes place. But at the company’s official mouthpiece, inside.saab.com, a press release refuses to deny or rule out that Saab has chosen this route. The release reads:

Swedish Automobile N.V. (Swan) is aware of certain reports in Swedish media related to a possible filing by Saab Automobile AB (Saab Automobile) for a voluntary reorganization under Swedish law.

Swan confirms its earlier announcements that it is in discussions with several parties to secure the short and medium term funding of Saab Automobile to restart and sustain production. In order to secure the continuity of Saab Automobile, Swan and Saab Automobile are evaluating all available options. Swan will update the market in case of new developments.

This non-denial might be read as a confirmation that Saab is considering filing for court protection, but hasn’t yet decided on that course of action. Meanwhile, Saab has delayed its latest financial report, and its online PR rep continues to blame the media for concluding that because Saab can’t sell cars, pay suppliers, restart production or even pay salaries on time it’s destined for bankruptcy court.

My former wife was an artist. One of her shows was for the benefit of Washington DC’s National Zoo. At the opening, a society dame walked up to her.

“Love your boobies.”

“I beg your pardon?”

The lady referred to the depiction of a school of the sula nebouxii, a.k.a. the Blue Footed Booby, a water bird. Boobies can cause all kinds of misunderstandings. That thought crossed my mind as I watched the picture above.

I found it at Chinacartimes. Apparently, the picture is spreading like wildfire through the Chinese interwebs. Says CCT:

Well, you’ve already seen the OEM-approved press shots of the Lexus GS and Infiniti JX, but TTAC’s tame Californian, Alex Dykes, is on hand to bring us all the pomp and pagentry of Pebble Beach. Hit the jump for a full gallery and a few of Alex’s on-the-spot thoughts.

Today might be the day the car industry loses its unconditional infatuation with social media. Like congressmen (especially half clothed congressmen), the auto industry could soon avoid social media like we avoid social diseases.

“This is all very annoying,” complains an exasperated Mark Carbery from London. “This Twitter matter turned into a real problem, for us and for other companies in the industry.”

Eterniti spokesman Carbery is a seasoned industry veteran. He started as the PR Manager for Toyota UK and worked for Daewoo and Michelin before hanging out the shingle for his own consultancy shop in bucolic Barnwell, Peterborough, Cambridgeshire PE8 5PS, UK.

Today he may be rethinking his career choice.

As promised yesterday, my review of Michael Dunne’s American Wheels Chinese Roads: The Story of General Motors in China is now live at the Wall Street Journal website [sub] as well as today’s print edition. Be sure to pick up a copy and stay tuned for TTAC’s own review of this important book, by our man in China, Bertel Schmitt.

Believe it or not, dear readers, but every once in a while I’m able to take a break from my grueling routine here at TTAC and contribute to another publication. Not often, mind you, as I’ve written an average of four stories per day seven days per week in the three and a half years I’ve been writing for TTAC, but every now and then. Anyway, tomorrow is just such a time, as my review of American Wheels, Chinese Roads: The Story of General Motors in China will be featured in tomorrow’s Wall Street Journal.

You know it’s time to say “Toto, I don’t think we’re in traditional journalism any more” when fanboys get better access than industry rags. In a story picked up by Automotive News [sub], myfocuselectric.com commenter whitgallman showed the auto media what can be done if you just send a few emails… as long as you make it clear that you are only interested in buying a car, not embarrassing the program. Because then, instead of languishing in some disinterested inbox, your emails actually draw a response, like this from David Finnegan, Electrified Vehicles Marketing Manager at Ford:

For the first few months of production, we will be concentrating on California and New York. Our dealers in those areas will be the first to have their retail orders scheduled and receive the Focus electric. We will be rolling out to the remainder of our initial markets starting in spring 2012.

Well, that was news to Automotive News [sub], which had been told (along with everyone else) that the Focus Electric was supposed to launch in “late 2011” in 19 US markets. So what happens to Focus EV intenders in Chicago, Detroit and Seattle (among others)? Per AN [sub]:

As for the rest of the country’s markets, no word yet from Ford, so the best advice is to be patient.

Uh-huh. We’ll send some emails ourselves, but we aren’t holding our breath for Ford to admit that, say, buying the Focus EV wholesale from a supplier may not have been a great idea. Or that there are problems with the batteries (again, hypothetically). But there I go thinking like a “traditional journalist” again…

As far as manufacturer PR reps are concerned, there’s nothing worse than an automotive media outlet that’s willing to criticize a car. But when the unthinkable does happen and, say… I don’t know, Consumer Reports fails to recommend a new Civic, at least there will always be another publication that backs up your opinion. And, in the midst of unprecedented C-segment competition, Honda’s Executive VP for sales John Mendel trotted out this very approach recently. In an email to dealers that was obtained by the LA Times, Mendel wrote

Sometimes you disagree even with those for whom you have the greatest respect. And it seems as if that is what has occurred with the Consumer Reports review of the 2012 Honda Civic LX. We fundamentally disagree with their suggestion that Civic doesn’t rank among their recommended small cars…

Among many other very positive reviews of the Civic lineup, Motor Trend magazine recently tested eight compact cars, including Civic. The respected auto enthusiast magazine -– which knows a thing or two about ride and handling –- ranked Civic second among eight compact cars in the comparison drive. Many would be thrilled with this result. However, we disagree with Motor Trend as well –- we think there is no better compact car than Civic.

Luckily Motor Trend’s staff empathizes… they wish they could have given all the cars first place! And what about Car & Driver giving the Civic second place in its comparison… of two? In all seriousness though, Honda needs to check itself for signs of bunker mentality. Yes, Mendel’s responsibility is sales not product development, but creating an insular world where critical opinions are ignored and feedback is cherry-picked for the rosiest possible picture is bad for the long-term culture of an automaker.

Compare this approach to that taken by Honda Europe. It’s previous generation of Europe-only Civic (FK/FN) was widely criticized in the press for its poor-riding torsion beam rear suspension, lack of refinement and dynamic failings. With a new Civic coming to Frankfurt, Honda Europe is making it clear (by releasing the video shown above) that it is addressing those criticisms head-on, promising a “two-generation improvement” in ride quality. That’s the Honda that became a global player: responding to criticism, not burying its head in the sand.

The first time Top Gear “tested” an electric car, it depicted Tesla’s Roadster running out of electricity and being pushed from the track. Tesla immediately pointed out that the batteries “never fell below 20%” during the test, a charge the British motoring show addressed by claiming that its review

offers a fair representation of the Tesla’s performance on the day it was tested.

Tesla responded again, and then three years later (as the Roadster was headed out of production) the EV maker sued the BBC and Top Gear producers. An online war of words erupted, with Tesla coming away looking rather foolish. And guess what? Now it’s all happening all over again… and this time, the most EV-committed global automaker, Nissan, has taken the Top Gear bait.

Today’s wild-ass rumor of the day really lives up to its wild-ass billing, combining equal parts conspiracy theory and ressentiment for a high-proof cocktail of crazy. In a blog (i.e. not very well thought-through) item at Automotive News [sub], Industry Editor James Treece primes the loco pump with an intriguing proposition:

Some commentators and bloggers assume that ownership explains what goes on in the auto industry. They argue that GM and Chrysler management have repeatedly bowed to the desires of their government and union owners over the last two years, and that government ownership has perverted the market in other ways as well.

Well, if that’s so, it’s fair to ask the same question about the latest fuel-economy rules — and the companies that oppose them.

Already the crazy is starting to show: the Detroit automakers are widely recognized to be the chief beneficiaries of the “compromise” modifications to Obama’s proposal. So if government-owned automakers didn’t actually roll over for regulators, why legitimize the crackpot theories of “some commentators and bloggers”? Because Treece has a crackpot theory of his own…

Jeff Glucker, a.k.a. jglucker, had his head handed to him by the Twitter mob. It must have been the little head. The emasculated editor of Autoblog caved in to the rabid rabble and sacrificed a supposedly sexist headline. What happened?

In addition to the recent tales (and sitcom gags) of GPS units leading hapless drivers into bodies of water, we have a new twist on the theme: GPS units leading hapless drivers astray in Death Valley. NPR reports

After a long day, [Donna] Cooper and her family asked “Nell,” the GPS, for the shortest route back to their home.

“Please proceed to the highlighted route,” Nell said.

But what came next did not compute. The GPS told them to go 550 feet, then turn right, Cooper says.

“Well, at 550 feet it was like a little path, and then it was like, go a quarter of a mile and turn left. There was nothing there. She had me running in circles for hours and hours and hours,” she says.

A park ranger explains that this happens “a couple times a year now,” including one incident two years ago in which a mother and her son were lost on an abandoned mining road for five days and the boy died. Rangers are now working with GPS firms to update their data on small and closed-down roads, but say no amount of work will ever replace common sense when it comes to navigating desert roads. Speaking of which, what happened to Cooper’s family?

WardsAuto is a great source for industry news, but it’s pretty clearly not the best source for enthusiast news. Take, for example, a recent interview with Dodge SRT boss Ralph Gilles about the forthcoming compact Dodge and its possible SRT version:

“The Neon put the whole street-tuning scene on its ear with the factory turbo. We have to figure out how to get an entry-level SRT product to capture the next generation.”

The car to which Gilles refers will be a Dodge C-segment sedan derived from the same platform that shoulders the highly acclaimed European-market Alfa Romeo Giulietta offered by alliance-partner Fiat…

While Gilles is adamant that a high-performance C-car would be a welcome addition for Chrysler, he stops short of saying it’s a done deal, noting internal plans still are being hammered out.

However, it’s unlikely the entry-level model would share the 470-hp 6.4L Hemi V-8 shared by its SRT brethren introduced at the event here. [emphasis added]

Say it aint so, Dodge! I don’t know about you, but as far as I’m concerned it’s just not a true successor to the Neon SRT-4 unless it’s got a Hemi V8… damn Italians! Seriously though, how cool is it that Wards considers a V8-powered Fiat-based compact merely “unlikely” rather than “a surefire sign of the apocalypse”?
Alternative video after the jump…

Earlier this year when it seemed that a price war could be brewing in the US market, one of TTAC’s industry sources noted that the problem wasn’t strictly a question of business competition. Speaking on background, the source told us that when speaking with old friends at Ford and GM, the level of mutual distaste for each other is very high…it seems to be getting personal. Lots of egos involved, [which] increases potential for short-sighted decision-making

At the time, I was willing to chalk up this animosity to the usual industry hyper-competitiveness (or at least a return to form after the lockstep mutual support of the bailout era), but it seems I should have paid more attention to our source’s concerns. As it turns out, the bad feelings between Detroit’s cross-town rivals has apparently gotten worse…

What do we mean when we talk about assemblies of steel, carbon and plastic in terms of “emotion”? Every craft has a very narrow dividing line between mere technical proficiency and creating something that’s greater than the sum of its parts, but few crafts enjoy a cadre of critics that are as obsessed with constantly defining this line as auto journalists. I suppose that after spending enough time driving and trying to evaluate cost-no-object luxury items the line may become more obvious, as skills are sharpened and observational powers are honed. But more than increasing the ability to define the line between mere “excellence” and “greatness” or “proficiency” and “emotion,” a career of supercar driving largely seems to reinforce the importance of simply having that line. After all, what’s more important to the reviewer of supercars: preventing some poor soul from squandering a quarter of a million dollars on the wrong supercar, or establishing their own exquisite taste? Here’s a hint: only one of these things keeps the gravy train rolling. So when you’ve got two similarly-performing supercars competing directly for the attentions of the well-heeled, few will actually care which laps what the fastest… and when the going gets tough, the tough get wobbling.

This is all well and good… after all, everyone wants to drive a Ferrari 458 and a McLaren MP4-12c, but nobody wants to go through the motions of justifying why you think one is fundamentally better or worse than the other. Besides, consumers are free to understand that one man’s “lack of emotion” is another man’s everyday usability… or “waste” their money on the car the journalist says he prefers. But when McLaren comes out and gives the latest mid-engined Ferrari a run for its money with its first roadvcar in over a decade only to be met with accusations of a “lack of emotion,” there’s no way a self-respecting sportscar firm would make a change to their baby. But that’s exactly what’s happening…

If you asked an auto industry lobbyist, say, a month ago, what the big fights were over in CAFE negotiations, he probably wouldn’t have said “the number.” In the parlance of the Potomac valley, that means everyone at the table knows that at some point they’re all going to join hands and sing kumbaya over one highly symbolic number. Not surprisingly, the numbers that everyone in DC has been looking at fall right in the middle of these four scenarios… not coincidentally the tipping point where hybrids swing from a quarter to nearly half the market. But are these WSJ [sub] charts even accurate? John Krafcik, CEO of Hyundai Motor America and the industry’s CAFE contrarian implies that it’s not for everyone, telling Automotive News [sub] that

Honestly, our focus isn’t on hybrid. Our focus is on optimizing internal combustion and getting as many fuel-efficient vehicles out there, across the lineup. That’s the way you do it. If you look at the math, if you look at how CAFE math works, volume trumps everything.

But then Krafcik oversees a brand that doesn’t just sell lots of high-efficiency cars, it sells very few pickups… resulting in a sales-weighted fleet fuel economy 35.7 MPG in the first half of this year (as calculated by Hyundai). Did we mention that the 2016 passenger car standard is 37.8 MPG, at which time it figures its non-hybrid Elantra will get 50 MPG combined on the CAFE test? And nobody can look at Hyundai’s six-month sales performance (up 26%) and argue that Americans don’t want to buy fuel-efficient cars. In short, Hyundai is proving that automakers who can make money selling appealing, fuel-efficient cars need not binge on hybrids Even, according to the EPA’s final rule on standards through 2016, for manufacturers trying to sell as many pickups as possible.

Have you caught The Car Show yet? If not, the first episode is currently streaming at Hulu, so go ahead and waste part of your Sunday on a show that offers (according to Matt Farah) “everything you’re looking for from a proper British motoring show, but from a uniquely American perspective.” Having peeped the first episode myself, I’ve got some seriously mixed feelings…

After a brief commercial, the video above shows you… a brief commercial.

We didn’t want to mention it when we wrote about GM’s buy a car, get free insurance deal. If we would have said it, it would have been the nasty B-word all over again. The rest of the media showed less compunction. “The worse you drive, the bigger the deal” headlined MSN Money. The deal can be staggering under the right or wrong circumstances, says MSN Money:

[Editor’s note: My take on the IIHS study’s shortcomings can be found here]

The public relations arm of the insurance industry yesterday released a report claiming red light cameras are popular in big cities. About 24 hours after Insurance Institute for Highway Safety (IIHS) had begun spinning this study to media outlets, only a handful had run stories. Editors at one daily publication told TheNewspaper that they passed on writing about a claim they did not find credible.

The big OEM car show season is over and now that summer is here, it’s time for car shows, meets and cruises. For the people who work for marketing in the car companies and in the aftermarket it’s really a year long season. I see some of the same faces at the NAIAS, the Detroit Autorama, the Hot Rod Power Tour and the Woodward Dream Cruise..

I’ve attended press previews of some of the big auto shows since 2002. I’ve worked Detroit every year since, Chicago every year but ’09, and Toronto a couple of times when it didn’t conflict with Chicago. A car show media preview is not the same as the public car show and not just because there is staging and seating for the press and the displays are not in their final form. In a word the difference is access. During the public days, some of the cars are locked, and the ultra luxury and exotic rides are completely roped off from the unwashed masses. If you have a question to ask, there are trained product spokes men and women who will tell you about the floor models or give you a shpiel about a concept vehicle. There may be some sales reps from local dealers as well who will gladly give you a business card. You never see an executive from an automaker on the show floor during the public days. If there are celebrities, like racers, athletes and entertainers making personal appearances, they too are usually behind ropes and if autographs are available, the lines are long.

The media preview is completely different. Aside from its utility to journalists, for a car guy or gal it’s an auto show on an exponential scale. Yes there are models and product specialists on the turntables and around the displays who can try to answer you questions, but more important there are all the executives, product managers, engineers, designers and marketing people involved in making this year’s tangerine flake streamline babies. I like to talk to pretty ladies as much as the next guy so the models and booth professionals are fine with me. If I have a question or comment about a car, though, I think the chief designer could probably answer my question better than someone who’s learned a script. If you had your choice of people to talk cars with, wouldn’t you pick Carroll Shelby over someone hired by a talent agency?

Doing less with more: it’s been the strategy of American print magazines since Baxter, Setright, and the other legends wandered off into the sunset. It’s hard not to be envious. Consider our friends and roamin’ countrymen of AutoWeek. Charged with the task of assembling thirty pages’ worth of content — equivalent to a few days of TTAC articles — they had no fewer than eleven manufacturer-and-owner-provided cars and motorcycles to review, plus a couple of all-expenses-paid junkets to far-off places.

What did they produce? Three full-sized stories, a couple of hasty paragraphs tossed off at the other cars to justify their continued “long-term-test” status, a two-page “Father’s Day Gift Guide” full of worthless garbage, and, of course, a bizarre rant about how fat and stupid Americans are.

Let’s talk about that last item, shall we?

No good can possibly come from a story that starts with “Chrysler has been bumping along on a couple of flat tires in recent years.” And it doesn’t. After recommending only one Chrysler model, the RAM 1500 pickup, over the last three years, Consumer Reports tested eight Chrysler models to see how they have improved.

While Toyota is still waiting for an apology for the fakery on network TV, a visibly unrepentant ABC News proudly declares:

“ABC News Chief Investigative Correspondent Brian Ross and the ABC News Investigative Team have been awarded the 2011 National Edward R. Murrow Award for “Video Continuing Coverage” for their exclusive investigation that revealed how Toyota had for years ignored complaints from hundreds of its owners about cars suddenly accelerating out of control.”

So what are they saying in China about the Pangda/Youngman/Saab threeway? The blogs and message boards are full, of course. Cars are of high importance in CCC (car crazed China.) Much more important, what does China’s government say? Multiple agencies of the government will have to approve a deal with Saab. However, officials won’t utter a word before, often even after a deal is done or has been denied. But then, the government owns newspapers. Analysis of state media is a refined science in China. Let’s see some of it in action.

At the suggestion of a well-wisher, I picked up the July copy of Motor Trend for my flight back home Iowa yesterday. Though some of the stories showed improvement in that publication’s quality of coverage, the item pointed out by our tipster [online here] was disappointing indeed. The piece, on Fiat’s ongoing acquisition of Chrysler’s equity includes the following paragraph:

Fiat is expected to obtain another 5 percent of Chrysler soon to bring its interest to 51 percent, provided it introduces a 40-mpg (highway) EPA-rated car built in the U.S. wearing a Chrysler brand badge before the end of 2011. With Fiat and Chrysler pulling the plug on electric car development, the 40-mpg car is likely to be a 1.4-liter Multijet-powered Dodge Caliber. The Caliber is scheduled for replacement in model year 2013, so the Multijet version could be a 2012 model only, with the powertrain carried on to its replacement.

So, what’s the problem? Well, as TTAC (and precisely nobody else) has reported, the government’s agreement with Fiat is not for that firm to build “a 40-mpg (highway) EPA-rated car.” It takes some digging through the corporate agreement between Fiat, Chrysler, the UAW and the Treasury, but it’s clear that the government requires that Fiat build a car that tests at 40 MPG combined, using the old “unadjusted” (Pre-1985) CAFE fuel economy rating. Which means that, although Fiat could build a car capable of 40 MPG EPA highway, the government’s agreement requires as little as 31 MPG EPA Combined. Which means M/T’s write-up technically falls on the wrong side of the truth. Although, to be fair, I have yet to find a media outlet that has got this story right…

Don’t blame Jerry Hirsch for this headline. Heck, don’t blame the LA Times either. This headline comes courtesy of the Modesto Bee, which demonstrates its auto reporting incompetence by making the oldest assumption in the non-car-guy book: if they make V6 and V8 engines, they must make V4s as well. And though this abject ignorance may be good for a chuckle, it’s indicative of a larger problem: no matter how good of an auto writer you are, chances are you have to send your piece through an editor who knows little to nothing about cars.

Mark Modica, a former Saturn dealer GM bondholder, has leveraged his financial loss at the hands of the government bailout into a blogging position at the National Legal and Policy Center, a conservative nonprofit that “promotes ethics in public life through research, investigation, education and legal action.” At the NLPC, Modica focuses on what he believes to be corruption surrounding the auto bailout, and has written a series of anti-GM posts that make TTAC look like a Detroit hometown newspaper (TTAC “bias police,” take note). Most recently, Modica has caught the attention of the auto media, including Automobile Magazine and Jalopnik, with a series of posts accusing Chevy dealers of “scamming” taxpayers by claiming the Volt’s $7,500 tax credit and then selling Volts as used cars. TTAC welcomes anyone seeking to cast more light on the bailout, but unfortunately, Modica’s attacks are too focused on making GM look bad and not focused enough on providing relevant information to the American people. Let’s take a look and see why…

With new compact and subcompact models from Ford and GM enjoying respectable sales, the mainstream media has been indulging in some “feel-good” headlines, like the New York Times’s Detroit’s Rebound Is Built on Smaller Cars, or CBS’s more equivocal Can small cars rebound U.S. auto industry? It’s an understandable instinct, as the media has long battered Detroit’s inability to build competitive compact and subcompact cars, and in the post-bailout atmosphere of redemption, these headlines definitely help reassure Americans about the value of their “investment.” Unfortunately (if unsurprisingly), however, these pieces gloss over the full truth of the situation. Yes, Ford and GM are enjoying improved sales success with small cars. The “U.S. auto industry,” on the other hand, isn’t actually getting all that much out of the situation, beyond some fluffily positive press. Here’s why:

Ladies and gentlemen, today is a historic day for the Aston-Martin brand. Never in the rich and storied history of the British sportscar maker has there ever been a vehicle, and therefore a review, quite like this one. Autocar handles the burden of history with the soft touch that defines nearly every “first drive” review, demeaning its own readers’ inability to purchase this exclusive Aston rather than daring to question its point, purpose, performance or purchase price. So read on, dear reader… because what we have here is a piece of automotive history. And since you’ll never own one of these proud and noble machines, you might as well use this opportunity to bask in its reflected glory. To wit:

The 97bhp four-cylinder engine feels and sounds energetic up to 50-60 mph. The optional CVT transmission gives easy step-off at traffic lights. In this car it it’s a much better option in a city car than any fiddly five-speeder.

The [Aston-Martin] can produce a quite refined cruising performance on motorways if necessary, though passing performance isn’t its forte.

The steering is feather-light and nicely accurate. If you haven’t sampled [this Aston-Martin] you’ll be surprised by the sheer pleasure that flows from using its scooter-like turning circle, especially when it’s a viable three-seater, that can occasionally cope with four if you don’t mind having no boot space.

But wait… that’s not all! Hit the jump for the answer to the question you’re doubtless asking yourself at precisely this moment: Should I buy one?

Chrysler’s bailout “thank you” event today was long on praise for the redemptive power of its government bailout and short on talk of remaining challenges, but at least one important fact was acknowledged: this highly-touted “payback” was only for 85% of the money loaned to Chrysler during the bailout period. Although, to be perfectly accurate, it wasn’t exactly Chrysler who acknowledged the outstanding obligation [the firm avoids any such nuance in its release], as CEO Sergio Marchionne simply stated that

We received confirmation this morning at 10.13 am from Citigroup that Chrysler Group repaid, with interest, by wire transfer to the United States Treasury and by bank transfer to the Canadian government, every penny that had been loaned less than two years ago. [Emphasis added]

That last bit was the important part… as in, the part that was most often repeated in Chrysler’s presentation and in subsequent media reports. But it’s not the whole story…

An executive from American Traffic Solutions, a purveyor of red light cameras, has been suspended after being exposed for posing as an area resident in 43 comments on red light camera-related stories at the Everett Herald. The Herald reported last Friday

Some readers have suggested “W Howard” has been posting comments as part of a marketing campaign run by American Traffic Solutions, Inc. The Scottsdale-based company contracts to provide enforcement camera services in Lynnwood and Seattle. It had inked a similar deal in Mukilteo last year, then [ anti-camera activist Tim] Eyman pushed for a public vote. Upshot: no cameras in Mukilteo, and a spreading movement around Washington that has growing numbers of people asking questions about enforcement camera technology.

Heraldnet.com requires that people who wish to post comments supply us with a live email address at the time they create their user account. “W Howard” gave an address at American Traffic Solutions. It is one used by Bill Kroske, vice president of business development at ATS. Somebody techie here ran down the internet protocol address that’s being used for “W Howard’s” posts. The electronic trail led straight back to Kroske’s company in Scottsdale.

Kroske pitched Mukilteo on the cameras. He recently was in Bellingham, suggesting a similar arrangement. He’s been the public face of American Traffic Solutions in arranging camera contracts in Washington.

ATS spokesman Charley Territo (whom TTAC readers may remember from his days as spokesman for the Alliance of Auto Manufacturers and TTAC guest editorialist) tells the Spokane Spokesman-Review (where, it turns out, Kroske had left nine pro-camera comments) that his co-worker had expressed his uncontrollable pro-camera passions “the wrong way” by not identifying himself and posing as a local resident. Ya think? [Hit the jump for a full statement from ATS President James Tuton].

Meanwhile, are there any TTAC commenters who have something they need to get off their chests?

Last January, Toyota’s Prez Akio Toyoda visited Salesforce.com CEO and cloud computing proselytizer extraordinaire Mark Benioff in Benioff’s sprawling compound on the Big Island of Hawaii.

Pop quiz: when does an eight-month-old story generate a huge amount of interest? When it’s got political overtones, of course. And what better way to milk the last dregs of bailout resentment than by telling a story that seems too bizarre to be true: Cadillac is a “proud” chief sponsor of a Chinese Communist Party-produced film entitled “The Birth of a Party” (or “The Great Achievement of Founding the Party” depending on the quality of your translator). The story started last September, at ChinaAutoWeb.com, and was recently revivified by the Washington Times, Commentary Magazine, and Big Hollywood. Our main interest in the story has to do with its lessons about the rise of China, that country’s tortured relationship with luxury goods, its foreign (from the American perspective) political economy and Cadillac’s continued need for better momentum in China… but clearly others are more interested in it for different reasons.

The political point seems to be that government money is being funneled to the Chinese Communist Party via General Motors, an accusation that, though shocking, doesn’t hold up well to scrutiny. After all, nearly anyone doing business of any kind in China ultimately supports the political and economic structure created by the Chinese Communist Party, legitimizing it and lining its pockets. And surely nobody is suggesting GM abandon China altogether, thus eliminating its greatest opportunity for growth. Meanwhile, as the Freep helpfully points out, Caddy needs all the help it can get in China: without a single vehicle in the luxury car top-ten, Cadillac needs to be aggressive in marketing to China. Still, from a PR perspective, Cadillac clearly has a line to walk here… perhaps it should look for less visible (and risible) ways of building up guanxi (connections) with the powers that be in the world’s largest market for cars.

It started as a flippant Twitter comment, in which GM Global Marketing Officer Joel Ewanick agreed to champion a return for the “El Camino” if 100,000 potential buyers raised their hands for it. Smelling an opportunity for some publicity, Jalopnik quickly picked up on the “challenge” and urged readers to leave a comment in support of the trucklet. At first Ewanick tried to hedge, saying he needed 100k deposits, rather than blog comments, to approve an El Camino for the US market. But now the former Hyundai marketer has taken Jalopnik’s challenge to Chevy’s Facebook page, giving a surprising amount of credibility for a “challenge” that began with a throwaway tweet. What makes Chevy’s endorsement of the “El Camino Challenge” even more surprising: the total lack of apparent enthusiasm.

The Brazilian autoblogosphere is up in arms because of an alleged censoring attempt by Toyota do Brasil. A month after the Brazilian blog Notícias Automotivas had run a piece on the upcoming Toyota Corolla S, they received a letter from Toyota do Brasil’s Legal Department. The Corolla S looks like not much more than a customized Corolla with red stitching on faux racing seats. The letter, dated April 29, 2011, looks scary.

We have received what we believe is a faithful translation of the letter from Brazilian Portuguese Legalese to English. The letter demands, within 24 hours of receipt, the takedown of the whole story, plus something unheard of:

On April 18th, BMW CEO Jim O’Donnell met in New York with reporters, amongst them TTAC’s Jack Baruth. At the meeting, O’Donnell opined that the U.S. government should end the $7,500 tax credit for EVs. “I believe in a free economy. I think we should abolish all tax credits,” O’Donnell said, noting that it was his personal opinion.

O’Donnell also said that “from a practicality point of view, EVs won’t work for most people. For at least 90 percent and maybe more of the population, an EV won’t work at the current battery range.” What else is new? A 10 percent market share for EVs usually is regarded as widely optimistic. And we all know that German automakers are not particularly excited about electrification. The quote wasn’t newsworthy, and did not rate a mention in Jack’s report about the meeting.

Interestingly, the meeting had been the kick-off for BMW’s ActiveE EV lease program. If a CEO says that a new product is not all things to all people, he usually gets praises for being candid. This apparently does not apply in the world of faith-based motorization.

Lenses at the Shanghai Auto Show definitely test both sides of the envelope. Some photographers came with lenses long and wide enough to take close-ups of concept cars shown on the moon.