Late last night, a friend of mine posted the above video on my wall. At 2:15, CNet CarTech’s Brian Cooley demonstrates how the big Chrysler can read one’s text messages aloud. The example used may fly under the radar of most people, but anybody who has ever listened to rap music, or dealt massive quantities of cocaine, will pick up on it immediately.
Time was, the only time you could see cool cars on TV, outside of reruns of the Rockford Files and Starsky and Hutch, was on Saturday Mornings on The Nashville Network. Those programs, aimed at shade tree mechanics and the average do-it-yourselfer, were about as interesting as a high school auto shop class’ instructional videos. Things have definitely changed and today, thanks to hundreds of cable channels and the advent of Reality TV, car related programming is easy to find. The problem is that Reality TV is character driven and you have to endure colorful personalities in order to see the cars.
Sweet, sweet publicity. Although I am loathe to admit it, I am a sucker for a slick ad campaign. Those catchy jingles, perfectly posed photos, and quick camera cuts work their way into my psyche and demand that I throw down my hard earned cash for something I may not need, but God how I want it! Done right, an ad campaign can have a lasting effect on me – I’m not sure if Bertel is to blame, but does anyone else remember when Volkswagen used Elvis Presley’s “Devil In Disguise” to promote their GTI? I sure do- too bad I can’t find it on you tube! So let’s talk car ads – here are some of the greatest car ads of all time:
They say that you don’t regret the things you do as much as you regret the things don’t do. I hope the auto manufacturers are listening, because when I look at so many of the fantastic looking four door sedans on the market today, I feel a sense of regret for what they aren’t doing, namely making two door coupes. I know there are financial considerations, probably tens of millions of dollars worth, at work behind the scenes. I understand, too, that there are likely to be engineering challenges and any number of other issues that a simple layman like myself can never really understand, but the fact that there are no really cool coupe versions of today’s hot sedans gnaws at me.
Thank God for artists like Casey Shain, a man of considerable talent who, like many of us, believes that today’s cars can be better. Read More >
If you have a spare four minutes and four seconds (plus time for the commercial) take the time to check out the following discussion over at Bloomberg.com. As a layman, I find these kind of discussions very interesting and would like to hear the best and the brightest, many of whom I know to be connected with auto industry, give a little perspective to what seems to me to be a very shallow look on the subject of modern car design.
We have a new car show season. With it come new car releases, and with them comes a contagion that is as tiring and headache-inducing as a Cobo Hall flu on top of an after party hangover. The disease goes by the name of embargo, and it comes with the embargo breach as a secondary infection.
In case you have studied Pol.Sci. instead of HTML, you might be thinking that we are talking about real embargoes, such as those of Iran or Cuba. We don’t. In our biz, an embargo is when an OEM sends a blog a picture or a story, and then asks not to “print” it until later. If you think that the outcome is both predictable and inevitable, then you are absolutely correct. We could put the matter right to sleep without wasting (ha!) precious HTML column inches, would the new car season not also be marked by an excited chattering, twittering, OMG+1000ering over busted embargoes in what goes as the automotive media these days.
So let’s do what we rarely do, let’s talk about embargoes.
“Do you want to accompany? or go on ahead? or go off alone? … One must know what one wants and that one wants”
Friedrich Nietzsche, Twilight Of The Idols
This week’s news that GM would stop production of the Chevrolet Volt for the third time in its brief lifespan came roaring out of the proverbial blind spot. Having watched the Volt’s progress closely from gestation through each month’s sales results, it was no secret to me that the Volt was seriously underperforming to expectations. But in the current media environment, anything that happens three times is a trend, and the latest shutdown (and, even more ominously, the accompanying layoffs) was unmistakeable. Not since succumbing to government-organized bankruptcy and bailout has GM so publicly cried “uncle” to the forces of the market, and I genuinely expected The General to continue to signal optimism for the Volt’s long-term prospects. After all, sales in February were up dramatically, finally breaking the 1,000 unit per month barrier. With gasoline prices on the march, this latest shutdown was far from inevitable.
And yet, here we are. Now that GM is undeniably signaling that the Volt is a Corvette-style halo car, with similar production and sales levels, my long-standing skepticism about the Volt’s chances seems to be validated. But in the years since GM announced its intention to build the Volt, this singular car has become woven into the history and yes, the mythology of the bailout era. Now, at the apparent end of its mass-market ambitions, I am struck not with a sense of schadenfreude, but of bewilderment. If the five year voyage of Volt hype is over, we have a lot of baggage to unpack.
As a “glass-half-empty” kind of guy, I would need a minute to think about the most fascinating story I’ve ever written, but could easily tell you about the most infuriating. That dubious honor goes to the Facebook launch campaign for the 2012 Ford Explorer.