In the rarefied world of auto journalism, EVO magazine has assumed a place at the top of the food chain, for its derring-do tales of “flat out motoring”, performance car snobbery of the highest order and rich douchebag “contributors” whose only qualification is owning an absurdly expensive car that masquerades as a “long term tester”.
Like foodies, hipsters and other urban vermin, the EVO crew clearly gets off on the elitism of motoring rather than the appreciation of an automobile or the joy of driving. Figures then, that Chris Harris, supposedly a thinking man’s Jeremy Clarkson, criticized the Mazda MX-5 as being “shit”. According to Harris, the Mazda is “slow, imprecise and unsatisfying”. On what planet?
First off: Bertel needs no defense. I however felt compelled to write this editorial. Don’t you go thinking the latest round of “naughty” videos was all his idea. I egged him on. I think we are privileged to have him. So… Read More >
As someone who has driven over 300,000 non-livery, private-owner miles in various iterations of Ford’s Panther, TTAC’s Panther Appreciation Week struck a bittersweet chord for me. I’ve enjoyed seeing this versatile vehicle-from-another-era get the admiration and respect I believe it deserves, and the peek at the other side of the philosophical coin – courtesy of some Best & Brightest commentators (and Paul) – has also been interesting. But this tribute to the platform’s imminent demise has saddened me, as it highlights how the Panther has represented such a stoic constant on North American roads for so many years. Regardless, change is the only true constant, and it won’t be long before the pride of St. Thomas Assembly is irretrievably crushed by the ever-advancing juggernaut of modernity. Standing at the precipice of this retirement, I feel compelled to look at what the Panther has meant, both in my life, and in the market over these past three decades.
I ought to start this article off with the reasons as to why I decided to write this article. I got scalded recently for criticizing Jack Baruth’s article on why Top Gear USA will fail. On reflection, the scalding was well earned. It’s a bit unprofessional to criticize a fellow worker’s work no matter how much you disagree with it.
But this set off a light bulb in my head. Why should I post a comment about why I disagree with an article, and get browbeaten, if I can write an article of my own, highlighting my thoughts? Isn’t that the American way? Why give something away for free, when you can sell it? Read More >
[Editor’s note: In the absence of an official rebuttal to Edward Niedermeyer’s NY Times Op-Ed on the Chevrolet Volt, TTAC’s own Ken Elias has volunteered to come to the Volt’s defense.]
The Chevy Volt should be a brilliant piece of engineering achievement if it works as advertised. That’s a big “if” and I wouldn’t bet my life that GM’s first iteration of the car will live up to the hype. And that’s only because of the long string of overhyped vehicles that came out of the former GM that simply never delivered. But that’s three decades of history talking – and GM’s a new company today with a different mindset and competitive spirit. Its newest products – the LaCrosse, SRX, Equinox, and Camaro for example – have been well received by the public and there’s no shame putting one of these rigs in your driveway. So let’s start out giving GM the benefit of the big doubt that the new Volt will work as advertised.
If you scan the autoblogosphere on a regular basis, you’ve read some half-hearted eulogies to the best and worst of Mercury. Fair enough, as the Mercury brand deserves every one of those backhanded compliments: sharing too much content with a comparable Fords and (sometimes) sharing too many styling cues with the Lincolns means it couldn’t die off without a dig or two. And it is an easy target: aside from the (lead-sled) post war Yuppie clientele that inspired Mercury’s creation, the original sleeky-Sable and a few old Cougars, this was bound to happen.
But obviously my love for Mercury (here, here, and here) means I’m not going to bury Mercury, but to praise it. And to make sure the brand remains in our collective consciousness just as long as it’s GM counterpart, Pontiac. Wishful thinking, Mehta?
According to popular wisdom, the flood of recalls will change Toyota and will permanently damage Toyota’s market share in the United States (much like what happened to Mitsubishi and their cover up scandal). But there are some people who believe (like I do) that this is “man bites dog” journalism. That the Toyota recall (whilst serious) is being blown out of proportion. It seems that other people are starting to see it that way.
US Recall News‘ reason for being is recalls. They would be dead without recalls. US Recall News has written an article that says that the real recall bogeyman doesn’t live in Toyota City, but in Detroit. The identity of the true bogeyman’s name may surprise some. Read More >
There has been a lot of, well, criticism, of Honda on these pages lately, including allegations that Honda had lost it. So far, more that fifty of the Best & Brightest offered advice on how to save the company from certain annihilation.
Today’s Nikkei says “domo arigato gozaimashita” for all the support, and runs a different story: “Honda Motor Co. has emerged from the economic turmoil at the head of the pack, thanks in good part to a nimble production network that can meet the latest consumer preferences at relatively low cost.” Here is why. Read More >