The Truth About Cars » Generation Why http://www.thetruthaboutcars.com The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news. Wed, 27 Apr 2016 20:11:12 +0000 en-US hourly 1 http://wordpress.org/?v=4.2.4 Shifting With The Future At The Hagerty Driving Experience http://www.thetruthaboutcars.com/2015/09/shifting-future-hagerty-driving-experience/ http://www.thetruthaboutcars.com/2015/09/shifting-future-hagerty-driving-experience/#comments Tue, 22 Sep 2015 15:10:14 +0000 http://www.thetruthaboutcars.com/?p=1177002 Last Wednesday morning, I received an email about an upcoming event in Portland, Ore. held by classic car insurer Hagerty. Fifty teens and young adults between the ages of 15 and 25 would get to drive a handful of classic and vintage cars and trucks around a marked course. All of the vehicles available would […]

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Last Wednesday morning, I received an email about an upcoming event in Portland, Ore. held by classic car insurer Hagerty. Fifty teens and young adults between the ages of 15 and 25 would get to drive a handful of classic and vintage cars and trucks around a marked course. All of the vehicles available would […]

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What’s Wrong with Buick, from a Former Buick Owner http://www.thetruthaboutcars.com/2015/08/whats-wrong-with-buick-from-a-former-buick-owner/ http://www.thetruthaboutcars.com/2015/08/whats-wrong-with-buick-from-a-former-buick-owner/#comments Wed, 12 Aug 2015 17:00:51 +0000 http://www.thetruthaboutcars.com/?p=1140074 We tend to armchair quarterback what’s wrong with specific automotive brands quite a bit in the TTAC comments. Meanwhile, there are people in the real world who get caught up in what’s actually wrong with some of these brands’ products by buying them — for example: the Buick Regal GS. Jeremy writes: I owned a 2013 […]

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We tend to armchair quarterback what’s wrong with specific automotive brands quite a bit in the TTAC comments. Meanwhile, there are people in the real world who get caught up in what’s actually wrong with some of these brands’ products by buying them — for example: the Buick Regal GS. Jeremy writes: I owned a 2013 […]

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It’s Time To End The Non-Sporty Coupe http://www.thetruthaboutcars.com/2015/05/its-time-to-end-the-non-sporty-coupe/ http://www.thetruthaboutcars.com/2015/05/its-time-to-end-the-non-sporty-coupe/#comments Wed, 20 May 2015 12:12:20 +0000 http://www.thetruthaboutcars.com/?p=1071410 Ladies and gentlemen, it’s time to bring an end to an automotive segment that simply needs to die: the non-sporty coupe. For those of you who aren’t sure what I mean when I say “non sporty coupe,” allow me to describe the two types of coupes that currently exist today. One is the sporty coupe. […]

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Ladies and gentlemen, it’s time to bring an end to an automotive segment that simply needs to die: the non-sporty coupe. For those of you who aren’t sure what I mean when I say “non sporty coupe,” allow me to describe the two types of coupes that currently exist today. One is the sporty coupe. […]

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Generation Why: I Want My S16 http://www.thetruthaboutcars.com/2015/02/generation-want-s16/ http://www.thetruthaboutcars.com/2015/02/generation-want-s16/#comments Wed, 11 Feb 2015 16:25:08 +0000 http://www.thetruthaboutcars.com/?p=996778 Driving a rear-drive, turbocharged car in the winter is usually an exercise in gentle throttle control coupled with self-restraint. And it’s tough when you lack both of those traits. Past experiences with this kind of car tend to follow a typical pattern. Enter a turn, lift the throttle to unsettle the rear of the car, […]

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Driving a rear-drive, turbocharged car in the winter is usually an exercise in gentle throttle control coupled with self-restraint. And it’s tough when you lack both of those traits. Past experiences with this kind of car tend to follow a typical pattern. Enter a turn, lift the throttle to unsettle the rear of the car, […]

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Generation Why: Social Media Is For Social Networking, Not Car Shopping http://www.thetruthaboutcars.com/2014/08/generation-social-media-social-networking-car-shopping/ http://www.thetruthaboutcars.com/2014/08/generation-social-media-social-networking-car-shopping/#comments Wed, 13 Aug 2014 14:14:47 +0000 http://www.thetruthaboutcars.com/?p=889474 Try as they might, auto makers aren’t reaching Generation Y with their online social media properties. A new study by AutoTrader shows that just 5 percent of  Millennials used social media to shop for vehicles. Overall, only 1 percent of consumers used social media to shop for cars, and even more damming is the fact […]

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Try as they might, auto makers aren’t reaching Generation Y with their online social media properties. A new study by AutoTrader shows that just 5 percent of  Millennials used social media to shop for vehicles. Overall, only 1 percent of consumers used social media to shop for cars, and even more damming is the fact […]

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Generation Why: JD Power Says Gen Y Now Buying More Cars Than Gen X http://www.thetruthaboutcars.com/2014/08/generation-jd-power-says-gen-y-now-buying-cars-gen-x/ http://www.thetruthaboutcars.com/2014/08/generation-jd-power-says-gen-y-now-buying-cars-gen-x/#comments Fri, 01 Aug 2014 13:09:30 +0000 http://www.thetruthaboutcars.com/?p=877369 Generation Y has just edged out Generation X in the new car market. A study by J.D. Power shows that, year-to-date, Gen Y buyers (defined as being born in 1977-1994) are buying 26 percent of new vehicles, versus Gen X (1965-1976), which bought 24 percent of new vehicles in the same period. While Gen X’s […]

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Generation Y has just edged out Generation X in the new car market. A study by J.D. Power shows that, year-to-date, Gen Y buyers (defined as being born in 1977-1994) are buying 26 percent of new vehicles, versus Gen X (1965-1976), which bought 24 percent of new vehicles in the same period. While Gen X’s […]

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Generation Why: A Sub-$30k Car “Wouldn’t Be A Lexus” http://www.thetruthaboutcars.com/2014/07/generation-sub-30k-car-wouldnt-lexus/ http://www.thetruthaboutcars.com/2014/07/generation-sub-30k-car-wouldnt-lexus/#comments Thu, 31 Jul 2014 14:45:08 +0000 http://www.thetruthaboutcars.com/?p=877265 Mercedes and Audi all have a sub-$30,000 entry in their American model ranges. BMW’s cheapest model is just a few hundred dollars above that price point. Infiniti will likely have their own model in that space. So why not Lexus? Speaking to Automotive News, Lexus boss Mark Templin said “We could go down and build a […]

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Mercedes and Audi all have a sub-$30,000 entry in their American model ranges. BMW’s cheapest model is just a few hundred dollars above that price point. Infiniti will likely have their own model in that space. So why not Lexus? Speaking to Automotive News, Lexus boss Mark Templin said “We could go down and build a […]

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Generation Why: How Citroen Is Disrupting The New Car Market By Selling Access, Not Ownership http://www.thetruthaboutcars.com/2014/03/generation-why-how-citroen-is-disrupting-the-new-car-market-by-selling-access-not-ownership/ http://www.thetruthaboutcars.com/2014/03/generation-why-how-citroen-is-disrupting-the-new-car-market-by-selling-access-not-ownership/#comments Fri, 21 Mar 2014 13:36:55 +0000 http://www.thetruthaboutcars.com/?p=776977 The new Citroen C4 Cactus is delivering on its promise to offer a C-Segment car for a B-Segment prices, with base versions starting at just under 14,000 euros – by comparison, its sibling, the C4 hatchback (which is more like a Volkswagen Golf, as opposed to the quirky, pseudo-crossover Cactus) starts at 18,850 euros. But […]

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The new Citroen C4 Cactus is delivering on its promise to offer a C-Segment car for a B-Segment prices, with base versions starting at just under 14,000 euros – by comparison, its sibling, the C4 hatchback (which is more like a Volkswagen Golf, as opposed to the quirky, pseudo-crossover Cactus) starts at 18,850 euros. But […]

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Generation Why: Arrogance And Adolescence http://www.thetruthaboutcars.com/2014/03/generation-why-arrogance-and-adolescence/ http://www.thetruthaboutcars.com/2014/03/generation-why-arrogance-and-adolescence/#comments Tue, 11 Mar 2014 18:46:41 +0000 http://www.thetruthaboutcars.com/?p=770066 News of Audi’s marketing efforts for the upcoming A3 has been making the rounds on the auto blogosphere for all the wrong reasons. As Automotive News reports, the 60-odd page launch guide given to dealers is supposed to be a codex for appealing to Millenial buyers with “farm-to-table” food, craft beer and Spotify playlists. Since […]

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News of Audi’s marketing efforts for the upcoming A3 has been making the rounds on the auto blogosphere for all the wrong reasons. As Automotive News reports, the 60-odd page launch guide given to dealers is supposed to be a codex for appealing to Millenial buyers with “farm-to-table” food, craft beer and Spotify playlists. Since […]

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Generation Why: Forced Introduction http://www.thetruthaboutcars.com/2014/03/geneva-2014-honda-civic-type-r/ http://www.thetruthaboutcars.com/2014/03/geneva-2014-honda-civic-type-r/#comments Tue, 04 Mar 2014 23:47:59 +0000 http://www.thetruthaboutcars.com/?p=763705 Back in September, I wrote a piece lamenting the death of Honda’s high-perofrmance hallmark, the twin-cam VTEC 4-cylinder engine. It was just the sort of article many of you are fed up with: a lengthy piece filled with flowery prose and Honda fanboy-ism sprinkled with a condescending explanation of the auto industry’s inner workings. Miraculously, […]

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Back in September, I wrote a piece lamenting the death of Honda’s high-perofrmance hallmark, the twin-cam VTEC 4-cylinder engine. It was just the sort of article many of you are fed up with: a lengthy piece filled with flowery prose and Honda fanboy-ism sprinkled with a condescending explanation of the auto industry’s inner workings. Miraculously, […]

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Generation Why: Panel Discusson With The Globe And Mail http://www.thetruthaboutcars.com/2014/01/generation-why-panel-discusson-with-the-globe-and-mail/ http://www.thetruthaboutcars.com/2014/01/generation-why-panel-discusson-with-the-globe-and-mail/#comments Mon, 27 Jan 2014 21:40:01 +0000 http://www.thetruthaboutcars.com/?p=725650 Just a quick note – tomorrow, Tuesday, January 28th at noon, I’ll be part of a panel discussion with the The Globe and Mail, a major newspaper in Canada, about the chief topic of Generation Why: the relationship between millennials and the automobile.  I’ll be joined by Chris Travell of Maritz Research, who should be able […]

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Just a quick note – tomorrow, Tuesday, January 28th at noon, I’ll be part of a panel discussion with the The Globe and Mail, a major newspaper in Canada, about the chief topic of Generation Why: the relationship between millennials and the automobile.  I’ll be joined by Chris Travell of Maritz Research, who should be able […]

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Generation Why: Deloitte Study Shows That Money, Not Ideology Is The Biggest Obstacle To Car Ownership http://www.thetruthaboutcars.com/2014/01/generation-why-deloitte-study-shows-that-money-not-ideology-is-the-biggest-obstacle-to-car-ownership/ http://www.thetruthaboutcars.com/2014/01/generation-why-deloitte-study-shows-that-money-not-ideology-is-the-biggest-obstacle-to-car-ownership/#comments Fri, 17 Jan 2014 16:34:41 +0000 http://www.thetruthaboutcars.com/?p=702114 One of the main criticisms of Generation Why is the lack of hard data to support this column’s ongoing thesis: that the lack of interest in car ownership among millenials is related to economics, rather than any sort of anti-car/pro-environment/pro-urban ideological shift among young people. Now, a key study from Deloitte confirms our initial hunch: […]

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One of the main criticisms of Generation Why is the lack of hard data to support this column’s ongoing thesis: that the lack of interest in car ownership among millenials is related to economics, rather than any sort of anti-car/pro-environment/pro-urban ideological shift among young people. Now, a key study from Deloitte confirms our initial hunch: […]

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Generation Why: Macklemore Is Wack, And So Is Bloomberg’s Piece On Cadillac http://www.thetruthaboutcars.com/2014/01/generation-why-macklemore-is-wack-and-so-is-bloomergs-piece-on-cadillac/ http://www.thetruthaboutcars.com/2014/01/generation-why-macklemore-is-wack-and-so-is-bloomergs-piece-on-cadillac/#comments Thu, 16 Jan 2014 13:00:07 +0000 http://www.thetruthaboutcars.com/?p=700689 Rivaling Jack’s tales of his harem in the “Most Unpopular Subject Matter on TTAC” Sweepstakes is my constant references to rap music. What I perceived to be a wink-and-a-nod to younger readers who enjoy hip-hop was succinctly summed up by one commenter who wrote “It wouldn’t be a Kreindler piece without a [deleted perjorative for […]

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Rivaling Jack’s tales of his harem in the “Most Unpopular Subject Matter on TTAC” Sweepstakes is my constant references to rap music. What I perceived to be a wink-and-a-nod to younger readers who enjoy hip-hop was succinctly summed up by one commenter who wrote “It wouldn’t be a Kreindler piece without a [deleted perjorative for […]

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Generation Why: 2013 Even Worse For Young Car Buyers, But The Dream Is Still Alive http://www.thetruthaboutcars.com/2013/11/generation-why-2013-even-worse-for-young-car-buyers-but-the-dream-is-still-alive/ http://www.thetruthaboutcars.com/2013/11/generation-why-2013-even-worse-for-young-car-buyers-but-the-dream-is-still-alive/#comments Fri, 08 Nov 2013 15:33:15 +0000 http://www.thetruthaboutcars.com/?p=645770 A study by Edmunds on the buying habits of millennials shows that 2013 was not a particularly good year for young car buyers. Despite making good headway in 2012, 2013 saw those gains practically eroded, as a weak job market and rising home prices helped stymie any growth in market share for automotive consumers aged 18-34. […]

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A study by Edmunds on the buying habits of millennials shows that 2013 was not a particularly good year for young car buyers. Despite making good headway in 2012, 2013 saw those gains practically eroded, as a weak job market and rising home prices helped stymie any growth in market share for automotive consumers aged 18-34. […]

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Generation Why: No Job, No Money, No Car http://www.thetruthaboutcars.com/2013/10/generation-why-no-job-no-money-no-car/ http://www.thetruthaboutcars.com/2013/10/generation-why-no-job-no-money-no-car/#comments Thu, 24 Oct 2013 17:27:09 +0000 http://www.thetruthaboutcars.com/?p=633490 “Too Poor To Drive”. This is the gut level conclusion that’s been propagated in “Generation Why” since January, 2012, long before the theory gained currency in the broader automotive world. In the nearly two years since, the “kids aren’t interested in cars because of technology/the environment/urbanization” meme has held up tenaciously – and it’s not […]

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“Too Poor To Drive”. This is the gut level conclusion that’s been propagated in “Generation Why” since January, 2012, long before the theory gained currency in the broader automotive world. In the nearly two years since, the “kids aren’t interested in cars because of technology/the environment/urbanization” meme has held up tenaciously – and it’s not […]

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Generation Why: The Skyline Fades From The Rear-View Mirror http://www.thetruthaboutcars.com/2013/10/generation-why-the-skyline-fades-from-the-rear-view-mirror/ http://www.thetruthaboutcars.com/2013/10/generation-why-the-skyline-fades-from-the-rear-view-mirror/#comments Mon, 14 Oct 2013 12:30:05 +0000 http://www.thetruthaboutcars.com/?p=623201 It’s not just oil, water and other precious resources that we’re running out of here on planet earth. Apparently, we’re a little short on automotive nameplates too. If you believe the reports in industry trade pubs, we’ll eventually be overrun by obscure alphanumerics as the number of trademark-ready monikers gradually thins out. Scarcity isn’t the […]

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It’s not just oil, water and other precious resources that we’re running out of here on planet earth. Apparently, we’re a little short on automotive nameplates too. If you believe the reports in industry trade pubs, we’ll eventually be overrun by obscure alphanumerics as the number of trademark-ready monikers gradually thins out. Scarcity isn’t the […]

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Generation Why: Honda PSIches Us Out With Turbo Type-R http://www.thetruthaboutcars.com/2013/09/generation-why-honda-psiches-us-out-with-turbo-type-r/ http://www.thetruthaboutcars.com/2013/09/generation-why-honda-psiches-us-out-with-turbo-type-r/#comments Thu, 19 Sep 2013 16:43:35 +0000 http://www.thetruthaboutcars.com/?p=523745 It is a sound that is familiar to anyone of my generation, the manic buzzsaw howl of a Honda 4-cylinder. Unfairly tarnished in the minds of the public by legions of single-cam D-Series breathing through a potmetal Pep Boys muffler, the Honda 4-cylinder produced a truly moving tune in its highest iterations, the twin cam […]

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It is a sound that is familiar to anyone of my generation, the manic buzzsaw howl of a Honda 4-cylinder. Unfairly tarnished in the minds of the public by legions of single-cam D-Series breathing through a potmetal Pep Boys muffler, the Honda 4-cylinder produced a truly moving tune in its highest iterations, the twin cam […]

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Generation Why: Finally, Someone Gets It. That Someone Is General Motors http://www.thetruthaboutcars.com/2013/08/generation-why-finally-someone-gets-it-that-someone-is-general-motors/ http://www.thetruthaboutcars.com/2013/08/generation-why-finally-someone-gets-it-that-someone-is-general-motors/#comments Wed, 07 Aug 2013 16:22:59 +0000 http://www.thetruthaboutcars.com/?p=498503 The very first Generation Why column began after GM unveiled two concept cars aimed at millennial buyers, with the subsequent 18 months spent debunking numerous articles claiming that young people have abandoned the automobile in favor of electronic gadgets. This author has long maintained that such talk was, in its most extreme form, the wishful […]

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The very first Generation Why column began after GM unveiled two concept cars aimed at millennial buyers, with the subsequent 18 months spent debunking numerous articles claiming that young people have abandoned the automobile in favor of electronic gadgets. This author has long maintained that such talk was, in its most extreme form, the wishful […]

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Generation Why: Honda Goes After Millennials On Two Wheels Rather Than Four http://www.thetruthaboutcars.com/2013/06/generation-why-honda-goes-after-millennials-on-two-wheels-rather-than-four/ http://www.thetruthaboutcars.com/2013/06/generation-why-honda-goes-after-millennials-on-two-wheels-rather-than-four/#comments Wed, 26 Jun 2013 15:32:54 +0000 http://www.thetruthaboutcars.com/?p=493388   This is the Honda Grom. In the rest of the world, it’s called the MSX125. Squint really hard, and it almost looks like a Ducati Monster. I say almost because this thing is tiny – those are 12 inch wheels, you know. It packs a whopping 125 cc, much like a scooter, but it […]

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  This is the Honda Grom. In the rest of the world, it’s called the MSX125. Squint really hard, and it almost looks like a Ducati Monster. I say almost because this thing is tiny – those are 12 inch wheels, you know. It packs a whopping 125 cc, much like a scooter, but it […]

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Generation Why: Spoiled Brat Drives Legendary Hot Hatch, Commits Blasphemy http://www.thetruthaboutcars.com/2013/06/generation-why-spoiled-brat-drives-legendary-hot-hatch-commits-blasphemy/ http://www.thetruthaboutcars.com/2013/06/generation-why-spoiled-brat-drives-legendary-hot-hatch-commits-blasphemy/#comments Fri, 21 Jun 2013 13:00:26 +0000 http://www.thetruthaboutcars.com/?p=492624 My reference point for “old cars” is an old MGB, owned by my friend Paul. Passed down from his father, Paul’s MGB has less than 70,000 original miles and every conceivable part that needed replacing had been swapped out for new during its relatively easy lifetime. When Paul offered me a chance to drive it, […]

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My reference point for “old cars” is an old MGB, owned by my friend Paul. Passed down from his father, Paul’s MGB has less than 70,000 original miles and every conceivable part that needed replacing had been swapped out for new during its relatively easy lifetime. When Paul offered me a chance to drive it, […]

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Generation Why: California Dreaming – A Hot Hatch Comparison http://www.thetruthaboutcars.com/2013/06/generation-why-california-dreaming-a-hot-hatch-comparison/ http://www.thetruthaboutcars.com/2013/06/generation-why-california-dreaming-a-hot-hatch-comparison/#comments Thu, 20 Jun 2013 13:00:25 +0000 http://www.thetruthaboutcars.com/?p=492701 If the first half of my automotive life was informed by Honda products, the second half was largely colored by “Sport Compact Car” magazine, which I still consider to be America’s finest automotive print magazine. From the age of 13 onward, I faithfully purchased SCC every month, enthralled by the idea of low-budget import car builds and […]

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If the first half of my automotive life was informed by Honda products, the second half was largely colored by “Sport Compact Car” magazine, which I still consider to be America’s finest automotive print magazine. From the age of 13 onward, I faithfully purchased SCC every month, enthralled by the idea of low-budget import car builds and […]

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Generation Why: Finally, Some Hard Data Shows That Young People Do Care About Cars http://www.thetruthaboutcars.com/2013/05/generation-why-finally-some-hard-data-shows-that-young-people-do-care-about-cars/ http://www.thetruthaboutcars.com/2013/05/generation-why-finally-some-hard-data-shows-that-young-people-do-care-about-cars/#comments Wed, 29 May 2013 12:00:49 +0000 http://www.thetruthaboutcars.com/?p=489877 Something I’ve long maintained (and that has been backed up by many of the B&B) is that young people still like cars and do care about them. The issue of falling car ownership among young people is largely an economic one. The cost of living is going up while wages are stagnating. Gasoline is expensive. […]

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Something I’ve long maintained (and that has been backed up by many of the B&B) is that young people still like cars and do care about them. The issue of falling car ownership among young people is largely an economic one. The cost of living is going up while wages are stagnating. Gasoline is expensive. […]

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Generation Why: A Brief History Of Import Drag Racing http://www.thetruthaboutcars.com/2013/05/generation-why-a-brief-history-of-import-drag-racing/ http://www.thetruthaboutcars.com/2013/05/generation-why-a-brief-history-of-import-drag-racing/#comments Thu, 23 May 2013 15:35:35 +0000 http://www.thetruthaboutcars.com/?p=489380 Confession time: I used to be really into Import Cars and the tuning scene. My high school years coincided with the rise of The Fast and the Furious franchise, and having already been pre-disposed to loving Japanese cars, it was natural that I’d gravitate towards this niche. Rather than the winged-and-decaled tuner show cars, I […]

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Confession time: I used to be really into Import Cars and the tuning scene. My high school years coincided with the rise of The Fast and the Furious franchise, and having already been pre-disposed to loving Japanese cars, it was natural that I’d gravitate towards this niche. Rather than the winged-and-decaled tuner show cars, I […]

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Generation Why: Well, At Least We’re Not Europe http://www.thetruthaboutcars.com/2013/05/generation-why-well-at-least-were-not-europe/ http://www.thetruthaboutcars.com/2013/05/generation-why-well-at-least-were-not-europe/#comments Thu, 09 May 2013 18:54:29 +0000 http://www.thetruthaboutcars.com/?p=487999   Yet another bit of bleak data from Europe relating to new car sales. A popular school of thought holds that young people’s aversion to cars is largely rooted in economic factors. When everyone under 30 is broke, living at home and wallowing in student debt, the last thing on their mind is a car. […]

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  Yet another bit of bleak data from Europe relating to new car sales. A popular school of thought holds that young people’s aversion to cars is largely rooted in economic factors. When everyone under 30 is broke, living at home and wallowing in student debt, the last thing on their mind is a car. […]

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Generation Why: “We Are Not Scion” http://www.thetruthaboutcars.com/2013/05/generation-why-we-are-not-scion/ http://www.thetruthaboutcars.com/2013/05/generation-why-we-are-not-scion/#comments Tue, 07 May 2013 17:43:44 +0000 http://www.thetruthaboutcars.com/?p=487636 As Mercedes-Benz, BMW and Audi rush to prepare new entry-level product to attract a younger crowd, Jaguar Land Rover is proudly calling “bollocks” on their efforts to attract younger buyers. Although much of the growth in the “near-luxury” segment is expected to come from vehicles with a transaction price in the $30,000-$40,000 range, JLR’s sole […]

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As Mercedes-Benz, BMW and Audi rush to prepare new entry-level product to attract a younger crowd, Jaguar Land Rover is proudly calling “bollocks” on their efforts to attract younger buyers. Although much of the growth in the “near-luxury” segment is expected to come from vehicles with a transaction price in the $30,000-$40,000 range, JLR’s sole […]

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