The Truth About Cars » Commercial Break http://www.thetruthaboutcars.com The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news. Wed, 04 May 2016 20:39:13 +0000 en-US hourly 1 http://wordpress.org/?v=4.2.4 Daewoo! The Lost Art of Macho Korean Car-Commercial Voiceovers http://www.thetruthaboutcars.com/2013/02/daewoo-the-lost-art-of-macho-korean-car-commercial-voiceovers/ http://www.thetruthaboutcars.com/2013/02/daewoo-the-lost-art-of-macho-korean-car-commercial-voiceovers/#comments Wed, 20 Feb 2013 14:00:08 +0000 http://www.thetruthaboutcars.com/?p=478191 Daewoo never had much of a presence in the United States, though I do see the occasional Nubira in the junkyard. That’s too bad, because Korean-market Daewoo ads of the 1970s and 1980s have some of the manliest/cheeziest voiceovers in car-advertising history. Let’s take a look at some examples of the genre. This LeMans GTE […]

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Daewoo never had much of a presence in the United States, though I do see the occasional Nubira in the junkyard. That’s too bad, because Korean-market Daewoo ads of the 1970s and 1980s have some of the manliest/cheeziest voiceovers in car-advertising history. Let’s take a look at some examples of the genre. This LeMans GTE […]

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Commercial Break: How To Bring A Car To Market In 93 Seconds http://www.thetruthaboutcars.com/2012/09/commercial-break-how-to-bring-a-car-to-market-in-93-seconds/ http://www.thetruthaboutcars.com/2012/09/commercial-break-how-to-bring-a-car-to-market-in-93-seconds/#comments Mon, 10 Sep 2012 13:00:52 +0000 http://www.thetruthaboutcars.com/?p=459602 A hot tip from a few friends in my generational cohort, the ones who don’t drive or have any interest in motoring. They all love this ad for the Dodge Dart and encouraged me to check it out. At 1:33, it’s a good deal longer than most car commercials, but it seems to be resonating […]

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A hot tip from a few friends in my generational cohort, the ones who don’t drive or have any interest in motoring. They all love this ad for the Dodge Dart and encouraged me to check it out. At 1:33, it’s a good deal longer than most car commercials, but it seems to be resonating […]

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Commercial Break: A Quick Example Of A Good “Gen Y” Ad http://www.thetruthaboutcars.com/2012/04/commercial-break-a-quick-example-of-a-good-gen-y-ad/ http://www.thetruthaboutcars.com/2012/04/commercial-break-a-quick-example-of-a-good-gen-y-ad/#comments Wed, 25 Apr 2012 20:27:09 +0000 http://www.thetruthaboutcars.com/?p=441676 Here’s a quick example of Gen Y marketing done right, but this isn’t so much to do with the product. It’s an ad for the Hyundai Veloster. Short, effective, just enough of a nod and a wink to the viewer without being risqué. Unlike most male-focused ads, it doesn’t hold promises of threesomes with cute, […]

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Here’s a quick example of Gen Y marketing done right, but this isn’t so much to do with the product. It’s an ad for the Hyundai Veloster. Short, effective, just enough of a nod and a wink to the viewer without being risqué. Unlike most male-focused ads, it doesn’t hold promises of threesomes with cute, […]

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