Lately, BMW has been accused of answering questions nobody was asking. Looking at things a different way, however, BMW has taken personalization of your daily driver to a level we haven’t seen before by making an incredible number of variations based on the same basic vehicle. Once upon a time, BMW made one roadster and three sedans. If you asked nicely, they would cut the top off the 3-Series, add a hatchback, or stretch it into a wagon. If you look at the family tree today you’d see that the 2-series coupé and convertible, X1, X3, X4, 3-Series sedan, long wheelbase sedan, and wagon, 3-Series GT and 4-Series coupé, convertible and gran coupé are all cousins. (Note: I didn’t say sisters, but they are all ultimately related.) That’s a product explosion of 400 percent since 1993 and we’re talking solely about the compact end of their lineup. You could look at this two ways. This is insanity, or this is some diabolical plan. Since sales have increased more than 300% since 1993, I’m going with diabolical plan.
I don’t think that my review of the M235xi rustled too many jimmies among the B&B — but it did cause one of our readers to sit up straight in his chair and say, “Hey, I want this idiot to drive my car, just to uphold the honor of the mighty Roundel.” Or something like that. So what we have here is a fully loaded, fifty-seven-thousand-dollar Bimmer 3er, ready to rip around my modest suburb and show off a few party tricks.
Let’s get started.
Let the record show that ten years ago, BMW and I were definitely “in a relationship”, as Facebook would say. I was throwing a significant chunk of change every month at a 330i Sport sedan in Steel Grey with a five-speed manual. It was just the latest stage of a love story that began before I was old enough to drive but definitely picked up steam when I learned to drive in a manual transmission 733i.
Today? Well, the best that BMW and I can manage is probably an “It’s Complicated”, and if you want to know why, the car before you is a good example of nearly all the reasons.
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BMW’s i3’s success is helped by a number of government incentives in a few of the automaker’s key markets, according to CEO Norbert Reithofer.
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Having spent most of January on its side, the Höegh Osaka returned to Southampton, England Tuesday to unload 1,400 premium vehicles bound for Germany.