It makes sense that an advertising blitz during the year’s most-watched event will boost your brand, but that wasn’t the case for automakers during the Rio Olympics.
I have been doing this series at TTAC since way back in 2010. Before that, I shot junkyard cars for Jalopnik, starting with this ’60 Corvair in 2007, and these days I also do Junkyard Gems on Autoblog and Junkyard Treasures for Autoweek. In my files, I have photographs of 1,157 junkyard vehicles. Yes, I am King of Junkyard Automotive Writing! And yet, in all that time, I have never written about a discarded BMW E30 … until now.
Yes, E30 fans, that day has arrived!
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BMW has the plug-in sedan you want, no waiting.
That’s the message in Bimmer’s new ad for the 330e plug-in hybrid, which takes a not very subtle jab at would-be Tesla Model 3 buyers. Titled “Wait or Drive” (get it?), the television commercial plays the tiniest of violins for the 373,000 buyers who put $1,000 down on a car they might not see for a couple of years. Read More >
After ridding itself of the limp carcass once known as Rover over 15 years ago, BMW — the former parent of Land Rover — looks like it might provide V8 motivation to future Land Rover and Jaguar models.
According to Automobile, BMW wants an engine partner in order to amortize development of an upcoming 4.0-liter twin-turbo V8, and Jaguar Land Rover could be that partner.
If you’ve ever though the backseat and trunk in your 3 Series would be a perfect place to put a long, flat cargo space for hauling dirtbikes, start planning a move to Australia.
Forget last year’s record sales achievements in BMW USA’s showrooms. Through the first six months of 2016, sales at the BMW Group’s BMW brand are down 9 percent in the United States, a first-half pace which suggests BMW sales will fall to a three-year low even as the overall new vehicle market continues to grow.
Not only is BMW’s car division off last year’s pace by more than 20,000 sales, or 18 percent, the brand’s three most costly utility vehicles — X4, X5, X6 — are down 22 percent. Yes, the overall car market is fading, but BMW’s 22-percent car decline is far worse than the U.S. auto industry’s 8-percent drop in car sales. And the 24-percent decrease in, for instance, sales of the BMW X5 stands in stark contrast to the 8-percent increase in the overall SUV/crossover market.
There are nevertheless bright lights in the BMW lineup.
Among passenger cars, the one car that most clearly exemplifies BMW’s old Ultimate Driving Machine credo, the 2 Series, is the BMW car that’s growing fastest. By far.
Among crossovers, the BMW which most flies in the face of everything the BMW cognoscenti value about BMW, the X1, is the BMW SAV division’s fastest-growing vehicle. By far. Read More >
Let’s give a hearty “Welcome back!” to our friend Rebecca, who previously wrote about her Tacoma on these pages. She just picked up this beautiful Z4 from a dealership hundreds of miles away from her home. This is her story on how she did it.
This journey started in October of 2007 when the lease on my 2005 Z4 3.0 matured, and I had to give the car that I dreamed of, and built on BMW NA’s site for two years, back to the dealership.
Since then I’ve had the recurring dream that I still had that car — it’s just been in storage all this time. I have serious commitment issues with cars, so it dawned on me three years ago that this was the one that got away. Fast forward to April 2016, I’ve saved for this car for a couple of years, and casually checking out the market with the plans to purchase before the end of the year. I happened upon a couple of white ones just outside my price range, and decided it was worth the stretch.
So what was my process?
Because BMWs of the last quarter-century tend to be complex machines, intolerant of owners who flake on maintenance and expensive to fix once all those deferred problems result in a major failure, American self-service junkyards are full of Bavarian machinery. I see dozens of discarded E30s, E28s, and E36s every year, and hundreds of scrapped 7 Series cars. I’m not sufficiently interested to raise my camera and document their demise most of the time. However, an E34 5 Series with V8 and manual transmission isn’t something you see every day in the junkyard.
Here’s a ’94 that I shot in a yard in California’s Central Valley last week. Read More >
One of these things is really not like the other.
While perusing an archive of historic Texas highway photos the other day (hey, when you’re single…), something popped up that I felt needed to be shared. In a 1962 image of Houston’s Southwest Freeway (US 59 South), standing out like a three-bean salad at a rib cook-off, was a wonderful automotive oddity.
When we pan out, you’ll see what this daring (and economical) driver had to deal with during his daily commute. Read More >
Why? Surely you jest.
Why is an automobile manufacturer’s U.S. arm killing off its lone remaining wagon? You don’t need to ask, for the answer lies therein: it’s a wagon. So they’re done with it. Insert the proverbial duh.
A report on BimmerFile.com, sourced both anonymously and from prolific BMW forum user Scott26, says the current BMW 3 Series Sport Wagon will be the last iteration of the car imported by BMW USA. Read More >