CAFE For Free

Bertel Schmitt
by Bertel Schmitt

On April 1, new federal fuel economy CAFE standards went into effect. By 2016, new cars should get 35 mpg or thereabouts. The true number remains an exercise in abstract algebra. Says Consumer Reports: “The new standards require different fuel economy averages for each manufacturer and for each type of vehicle (such as small, midsized, and large sedans or SUVs).” There are plenty of loopholes and offsets. Extra credit for cars that take E85 Ethanol, for instance. And here is another huge loophole:

“The first 200,000 fuel-cell, plug-in hybrid, or pure electric cars will count as causing zero grams of CO2 emissions,” writes Edmunds. That’s 200,000 per manufacturer. Carmakers that build more than 25,000 such vehicles in 2012 will receive an even loftier ceiling of 300,000. Once the 200,000 or 300,000 car allotment is used up, the smokestack emissions of power plants must be taken into consideration. The EPA is currently at a loss when it comes to putting a true CO2 figure on the power created to charge your car, but they are unconcerned. They expect the allotment to last for a long time.

Thanks to the EPA algebra, supposedly zero emission cars ( which would immediately called illegal in the UK) can be used as a momentous offset that enables the automaker to go on and continue selling fuel oinkers. Come on: Unless all power is created by windmills or water turbines, negating the emissions of power plants is and remains a con game. Consider yourself conned.

According to Reuters, “the Obama administration said the initial rating was an incentive to produce electric vehicles, but automakers like General Motors Co, Ford Motor Co, and Chrysler had pushed for an unlimited zero rating.” Honda even suggested that fuel-cell vehicles, such as its Clarity model, should count as 16 zero-emission cars. Boys, listen to the EPA, it will be a while until the 200K or 300K allotment is used up. And push comes to shove, things can always be relegislated.

Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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  • Reclusive_in_nature Reclusive_in_nature on Apr 03, 2010

    For those of you complaining about politicians not being "brave" enough to put a tax on something the majority doesn't want a tax on, I'm pretty sure that was our forefathers intent. Liberty isn't so much about having freedom, but politicians being scared shitless of what would happen if they tried imposing their idea of 'the common good' on a majority that doesn't want it. Call me, and all those like me, all the names you want (after all isn't that what the internet is for: calling people names while hiding behind a computer?), but that will always be the way it is here in this GREAT (I always think so anway) country.

  • Niky Niky on Apr 04, 2010

    @reclusive_in_nature: Actually... it's entirely possible to do this. You can have a "power mode" activated by a dashboard switch, and you will only have to test economy in "standard mode". It's likely the Prius was tested for the EPA in "standard mode" instead of "eco-mode" or "ev-mode", both of which can make a total hash of the stated EPA numbers. As for the credits? 300k? So if I sell one electric vehicle per year for the next 300,000 years, I get a "get out of jail free" card in terms of emissions till then? Sweet.

  • Jkross22 When I think about products that I buy that are of the highest quality or are of great value, I have no idea if they are made as a whole or in parts by unionized employees. As a customer, that's really all I care about. When I think about services I receive from unionized and non-unionized employees, it varies from C- to F levels of service. Will unionizing make the cars better or worse?
  • Namesakeone I think it's the age old conundrum: Every company (or industry) wants every other one to pay its workers well; well-paid workers make great customers. But nobody wants to pay their own workers well; that would eat into profits. So instead of what Henry Ford (the first) did over a century ago, we will have a lot of companies copying Nike in the 1980s: third-world employees (with a few highly-paid celebrity athlete endorsers) selling overpriced products to upper-middle-class Americans (with a few urban street youths willing to literally kill for that product), until there are no more upper-middle-class Americans left.
  • ToolGuy I was challenged by Tim's incisive opinion, but thankfully Jeff's multiple vanilla truisms have set me straight. Or something. 😉
  • ChristianWimmer The body kit modifications ruined it for me.
  • ToolGuy "I have my stance -- I won't prejudice the commentariat by sharing it."• Like Tim, I have my opinion and it is perfect and above reproach (as long as I keep it to myself). I would hate to share it with the world and risk having someone critique it. LOL.
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