I dont like this new one GM has realy messed up their entire company…. sad very sad

btw: It’s Leland, as in Henry Martyn, not Leyland.

Leland was not only the long time President and Chief Engineer of Cadillac (nee FoMoCo), but the founder of the Lincoln Motor Car Company.

Add a brand.

I can hear you all screaming, “What!!!???”

Okay, now that I have your attention. The point about the long slow decline of Cadi gave me the idea.

Perhaps GM should shake up the mix every decade or so and come out with a new top of the line brand.

Of course, simultaneously, then need to KILL a brand (or two or three).

There is a lot of money to be made buy creating a great brand, and then milking it for all it’s worth. When the cachet is gone, kill it off, and start fresh. We all know that is what happened to Cadi.

In this strategy, Cadillac is the new Buick. Buick, and Olds are dead. GM then comes out with their own Maybach brand which in forty or fifty years may have been milked to death, again.

Could GM make this sort of thing work?

Now, Caddy does a small wagon. I recently wanted to buy a big wagon, but short of a 60k german marque, it simply does not exist here in the US, all of us who’d buy one are pushed into SUV’s or minivans. I ended up with an SUV because there are no reasonably priced wagons.

Blame CAFE and the fact that SUV/minivans are not “cars”. Bogus.

Maybe Caddy thinks they can make more money off the hearses if they take out the middle man. Anybody in the market for a true Cadillac (is anybody actually in a market for that?) won’t buy this.

$42K where a CTS 3.6 goes for $60K – RF just tried to shock you with European prices including 19% VAT ;)

That’s just funny.

If Cadillac really wants to get some european customers there’s a lot of work to be done…

And I thought everyone knew that when GM holds a focus group session, only Bob and the voices in his head turn up.

Now why they should be testing a Cadillac wagon in Houston, of all SUV-overloaded cities, I can’t even imagine.

It’s one thing to say that Cadillac’s wagon is a bad product. It’s another to say that a Cadillac wagon is a bad idea and I’m hearing the latter which is absolute malarkey.

If Audi can have an A6/A4/A3 wagon, if BMW can wagonize their 5 and 3 series and if Benz can keep rolling out German poops on wheels wagons then why the hell can’t Cadillac join the fray?

The product may suck but not the idea.

yes, it does bear a resemblance to a Protege5, just if you made it more pixelated or more american looking. Of course that one angle of the BLS wagon is the only one that bears any resemblance at all.

I’ll keep my Protege5 though. I’d just get the 9-3 wagon if I wanted a GM.

Didn’t they learn anything from the first effort?

I think they must have been trying to go after the huge untapped market that was uncovered by the Jaguar X-Type.