The problem with this line of reasoning is that only GM automotive fans will buy this arguement yet for the most part will NEVER buy a DTS! Before GM can assign a marketplace role to a product they need to have consumers to buy it! The fact of the matter is, for the price a DTS hase very limited appeal and value. Come on, the DTS is a freakin livery cab/ rental car and the entire Buick brand is also rental fodder.

Cadillacs problem is that it has forgotten what American luxury actually is/was. When the majority of Americans shop for a luxury car that first and foremost priority is “luxury” NOT sport. Caddy will NOT win this game if their cars are faster and handle a curve better than a lexus but feel less luxurious on the inside and out compared to a Lexus (Lexus is just a general example).
IT IS EASY TO MAKE A CAR FAST! Not so to make a serious luxury car. Cadillac can use all the wood, leather, and chrome they want but if they do NOT get their act together about how they ASSEMBLE their cars they will continue to be an also ran selling cars that look like crap in 3 years and are all but worthless.

Look for him to be forced into early retirement. Most companies, not just GM, are good at that.

All joking aside…wicked sedan.

This slogan was derived from the fact that Cadillac motors had been assembled using interchangeable parts.

That was a big deal back in 1908, when Cadillac won the Dewar trophy for this then-impressive degree of technical innovation. Today, not so much.

Look at the car inside and out, if you’ve driven one you know the new CTS is well trimmed, well built, well behaved and a great all around car.

There’s no way I would take a Lexus IS over a standard CTS and the IS-F wouldn’t even be on my radar compared to the CTS-V.

It’s one American car that requires no apologies and takes no prisoners. Like the TTAC caption says, it makes America proud again.

BMW & MB may be able to convince folks that a 5000lbs car that car attain a top speed of 180mph is luxurious but come on folks Cadillac’s future success will totally be determined by how it does in the USA luxury car market. Like it or not outside of the opinions of a few pistonhead that review these cars the target consumer for Cadillac of any age bracket does NOT care about how fast their car can lap the Ring.

What we DO care about is how well constructed the car is and how luxurious it is. For Cadillac to win this game GM needs to produce cars that are “nicer” than the competition. No one will care if the CTS is faster than a Lexus if the Lexus looks and feels richer than the Cadillac. Which is the case today.

That’s what Cadillac used to be.

That’s why this is a travesty.

I’ve always thought Caddy should be BMW with attitude and Pontiac is cheap power.

But I can’t help but think that the CTS-V (and maybe the CTS, for that matter) would be better off under the Pontiac marque? It seems to make more sense, since the CTS and CTS-V are engineered toward performance (i.e stronger chassis, tighter brakes and stiffer suspension) and that is what the Pontiac brand (supposedly) about.

Maybe someone should slip the LM engine into a 5 or 3…