I’m not for the new Lincoln naming system either; I feel it’s further diluting the brand! Lincoln Marks of yore used to be personal luxury land yachts. It was Lincoln’s counterpart to the Eldorado. Of course, personal luxury coupes went out of favor, and Ford pulled the plug. These new MKS/MKX/MKT designations seem a (somewhat desperate) attempt to make any connection to the past. But the only thing a modern MKT shares with the Mark IIIs and IVs of yesterday is gross weight.

That being said, I’m not too happy with Cadillac’s new naming direction either.

If they wanted to be bold they would pay tribute to the classic Continentals and give it suicide doors.

As you allude to, the only real difference between a minivan and large a car based SUV is whether it has sliding or conventional doors.

Sliding doors have advantages and disadvantages, but the American public will not accept an upscale vehicle with sliding doors – a minivan. It has to be a car based large SUV. Those who don’t want to drop their kids off in a Honda or Toyota use an Acura MDX or a Lexus RX.

The chances that this can compete against the MDX and RX are already low. If they put sliding doors on it they would be non-existent.

Oh, and lots of protos for on-road testing have big red e-stop buttons on the dash, so what?

For the record, i like stationwagons.

or in this case MK Tsationwagon.

I was showing that a lightly-used MKT is a good value compared to the Ford version, assuming the Lincoln is a better fit-and-finish as it should be. I really don’t know if buyers compare models like this, looking for the best-bang-for-buck, but I do.

Previously, the Aviator and Navigator did not devalue this quickly compared to the Explorer & Expedition counterpart, and that includes the Mercury version of the Mariner (which I always thought was stupid).

I also agree with Thalter, Lincolns new naming scheme sucks.

The asking price on a Ford is basically irrelevant; it’s like the starting price on a rug at an Indian bazaar. Here are the true prices of some ford products:

http://www.golfmillford.com/cnt/ads.aspx

An ‘09 Fusion is about $13K, an ‘09 Mustang V6 (it has a lot of standard features) is about $16K, and the all new Flex is $24,989.

I went to the Lincoln website and couldn’t believe the asking prices, totally insane.

Since a lot of old people buy Lincolns I feel like the sticker prices are just a ploy to rip off the senile.

On to Autoblog site, the prototype has a huge E-Stop button on top of the dash.

Lincoln is a dead brand…and “products” like this further that truth.

2008 Ford Edge Limited – $39,780 – New
Uhh…”

not to sound too stupid, but what is your point (that always sounds like a confrontational way to ask a question, but not meant to be in this case)? is it related to the MKT? or is it that the used lincoln is a better deal/value than the ford edge? thanks.

@TEXN3 – The problem is few people truly need a 7-passenger SUV (as opposed to a CUV/Wagon). This is why the next-gen Explorer will be an Edge-based CUV.

A whole ten old people in Arizona are going to buy rent that.

There fixed that for you.