I’m driving down a narrow dirt track somewhere in a South Texas at a hurried but not unreasonable pace. As I round a bend, the ground arches up into a tall “whoop” just a few meters in front of me. I can’t go around it, and hitting the brakes will only send me skidding into […]
Posts By: Ur-Turn
User carguy gives his take on the Cadillac ATS Few cars have been the subject of so much lively debate among TTAC readers than those made by Cadillac – and no more has been more polarizing than the ATS. As it happens, I have been driving one of these controversial machines for the past 15,000 […]
TTAC reader David Obelcz is back with his rundown of the latest crop of Super Bowl ads.
For some watchers of the Super Bowl the game being played is meaningless. For them the sport is not on the field and the debate is not that the Patriots are one of the most dominate teams in football history and Tom Brady is the greatest quarterback to play the game why Pete Carroll didn’t give the ball to Marshawn Lynch in a 2 and goal on the 1 yard line. It isn’t meaningless to them because their team didn’t make the big game either. For some, the Super Bowl is all about the advertisements that run.
For the 2015 Super Bowl there were fewer car advertisements than previous years and from a marketing stand point, mostly duds. Thirty-eight national ad campaigns debuted that were required to turn 60 minutes of sport into four hours of television, 7 from auto makers. In addition, General Motors, Ford and Mini showed previously released advertisement in the 30 minutes prior to kickoff.
Some of the Best and Brightest of this hallowed site have suggested that Detroit sells on emotion, and emotion doesn’t sell product. If that’s true than a lot of ad agencies got it wrong this year because not just auto makers, but most advertisers played on emotion. For some including Nissan, Nationwide, and Dove, there was more emotion than the look on Richard Sherman’s face when Malcom Butler picked off Russell Wilson.
On to the ads.
A Ford engineer responds to our last piece on the Ford GT.
In “Ur-Turn: The Hater’s Guide to the Ford GT”, we get a glimpse into the Ford product development cycle for high-volume vehicles. The authors, who humbly claim that it was a broad overview, give a rather complete account of the roles, responsibilities, and procedures behind nearly every Ford product that comes to market. It’s a fascinating process, and it occurs every day at virtually every OEM and supplier. But what happens when a particular design or system defies convention? How do you validate something that is unlike anything your company has ever produced? What happens when you push the product development envelope so far, that you enter a completely new and unfamiliar design space? This is where we’ll find the Ford GT.
TTAC reader James Federico sends us his take on life with a Mitsubishi Delica “It’s a Mitsubishi Delica” “Japan originally, but I bought it from a dealer in London” “About 10 grand” These are the first three sentences I speak any time I exit my van within twenty feet of another human being. There are […]
In the 1966 Spaghetti Western classic The Good, the Bad, and the Ugly, the three principal characters come together in what is considered the most iconic standoff in cinematic history. Three parties hostile to each other and the first one to shoot is the most likely loser.
TTAC and the Blue Oval have a wonderful back channel that bears all kinds of fruit. Information on the new Mustang, the F-150’s aluminum construction, the subsequent delays in manufacturing aluminum bodies and the Raptor’s upcoming EcoBoost engine were just some of the scoops we’ve obtained via our sources. We also blew it when we called BS on the new Ford GT.
As it turned out, the car is real. But it’s being done outside of normal channels, and this could have potential negative consequences for buyers of this very exclusive, very expensive supercar. A few of our sources penned this editorial to help shed some light on the matter. They are drawing on their collective experience in various functions to help illustrate how the GT was developed, and why the secret, skunkworks nature of the project could be negative.
If you’ve read any media outlet (automotive or otherwise), you’ll know that the new Ford performance group will be releasing 12 performance inspired vehicles coming before 2020. The star of the show is the Ford GT, with its carbon fiber construction and mid-mounted EcoBoost V6 engine. The reception from the press could not have been any more enthusiastic. The last thing we need is to throw more lube on the collective media hand job for this car.
TRIGGER WARNING: The following editorial might be offensive to Ford fanboys, supercar geeks and those who aren’t acquainted with the way things work inside Ford. You have been warned.
TTAC reader (and Pontiac G8/Holden conversion owner) David Obelcz gives us his thoughts on the current situation in the world of crude oil – and how that will affect car enthusiasts.
Over the Thanksgiving holiday in the United States, Saudi Arabia blocked a proposed production cut by OPEC, sending oil prices plummeting around the world. As I write this the price of oil and gasoline futures are in collapse. West Texas Intermediate (WTI) futures are down over 10% to $66.15 a barrel on the near-month (January 2015) contract, Brent is at $70.15, and gasoline futures are down to $1.90.
Reader Phil Brown shares his experiences with his Jetta Wagon Volkswagen still has the temerity to sell a compact station wagon in an American market scarfing up CUVs, and bless them for it. I should have been in the heart of the CUV market when looking for a new vehicle in 2010, but I ended […]
TTAC reader Steve submits his review of his 2014 Mazda6 Touring – with a manual! I drove home in my new Liquid Silver Mazda 6 (Touring with 6MT) in January of this year – at just over $23,000, this is the cheapest new car I’ve bought, and also the most enjoyable.