Posts By: Tal Bronfer

By on February 19, 2010

Charging stations are okay, really. Battery swapping stations are even better, and I honestly have nothing against Lithium-ion batteries. But we love cars, not infrastructure, and that’s what has been missing from our Better Place coverage: real car related stuff. So here I am, in the front seat of Better Place’s actual electric car. Of […]

By on February 9, 2010

Optimism and food were the two abundant commodities at Better Place’s press conference yesterday morning, announcing the company’s first Visitor Center, established – how ironically – inside what used to be an oil tank in Pi Glilot, a former gas depot. It seems that the entire event and the resounding optimism around it were eclipsed by HSBC’s recent $350 million investment in the company.

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By on February 3, 2010

Hop back to the distant (or not so distant) days of high school. Remember the complex universe that is class dynamics? Each class had its typical individuals. There was that all-around kind of guy. Perfect looks, perfect grades, perfect girlfriend. Maybe a little boring, but who cares when you can passionately discuss Fermat’s last theorem […]

By on January 29, 2010

Today’s tester is a Red Alfa Romeo. So I really shouldn’t be telling you how its name is derived from the cities of Milano and Torino. I shouldn’t be revealing that it’s based on the Fiat Punto and I really needn’t elaborate about its underhood gadgetry, because in days of yore, “Red” was all you […]

By on January 27, 2010

Retro cars sell on looks. Take the Chrysler PT Cruiser as an example – automotive perfection it wasn’t, and yet it sold like iPods on a Black Friday. Others, like the Mini Cooper, proved that retro cars can look like the past and drive like the present. But worth driving or not, almost every retro […]

By on January 13, 2010

Forget car design awards. Forget internet polls. The perfect automotive barometer is the filling station. And if barometers could wet their pants, this one would need its jeans urgently back in the washing machine, as our oranger-than-orange Mitsubishi Lancer Sportback Ralliart (that’s a handful) pulled into the fuel station. The second time this hour, actually. […]

By on December 21, 2009

How do you make the world a Better Place? If you ask Shai Agassi, president and founder of the eponymous American-Israeli Company, the answer lies in the development of an infrastructure that makes charging an electric car as simple as pulling over in a gas station. This deceptively simple idea has spawned an international project, which brings together automakers, governments, activists and scientists in a hugely ambitious attempt at creating the first localized electric vehicle charging infrastructures. With brand new technology, millions of tax dollars and the fate of at least one global automaker hanging in the balance, the evolution of Better Place is a crucial story in the rise of electric vehicles. But before we begin chronicling the build-up to this ambitious plan, we have to get back to the basics of EVs and their fundamental shortcomings.
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