Eight years ago, when giant SUV's roamed this fair country virtually unchallenged, The Blue Oval slipped the Ford Focus into the American market. Now that gas prices have U.S. consumers thinking small, you'd think that FoMoCo would be battling Fits, Versas and Yari with an updated version of their Eurobox. Nope. As far as Ford’s engineers and PR department are concerned, the Focus has fallen off the face of the earth. Which might just work in your favor.
Posts By: P.J. McCombs
To capture maximum market share, does a car company have to forget how to have fun? Toyota seems to think so. The Japanese manufacturer has spent the last ten years purging its product line of irrational exuberance. It scrubbed the Supra in 1998, canned the V6-and-a-stick Camry CE in 2002, and wasted the Celica and MR2 in 2005. In that same year, another anomaly slipped through the cracks, a car that’s still with us today (at least for a while): the Toyota Corolla XRS.
Hybrid cars are the automaker’s equivalent of straight teeth: everyone wants them. Carmakers without hybrids are beginning to look, well, a little unkempt. Not wanting to be perceived as a snaggletooth, Nissan joins the club with its new-for-‘07 Altima Hybrid. The company describes its first foray into gas-electric frugality as "the first hybrid that drives like a Nissan." The firm’s marketers clearly intend for Nissan’s self-fashioned sporting image to set the Altima hybrid apart from its key competitors. They’re also convinced, presumably, that consumers will know what this tagline means.