Posts By: Martin Schwoerer

By on August 6, 2011

[Editor's note: This piece was originally published in February 2009, and like so much of TTAC's content, it's timeless enough to deserve another moment on the front page. Enjoy!]

Rolls-Royce used to advertise the fact that their cars were so quiet that the loudest sound you heard was the [analog] clock ticking on the dash. Who said the British don’t do hyperbole? As a quiet car connoisseur, I’d have to say a Clinton-era Cadillac provided the quietest ride I’d ever experienced; if the time was one of peace and prosperity, then so was the car. Nowadays, automakers are telling us that their cars are quiet, or at least quieter than ever before. I’m not buying it. A number of recent drives have been notable for their aural uncouthness. So I set out to find the truth about automotive sonic signatures. Has nostalgia dimmed my memory (if not my hearing)? Is progress on the noise suppression front been less impressive than industry propaganda would have you believe?

(Read More…)

By on November 12, 2010

Now that the worst part of the global economic crisis is over, investors are fired up for any investment opportunity that looks good and doesn’t smell funny. Especially in the alternative-energy field. Some ventures make sense while others are based on a rather exotic logic. Better Place, for instance: its institutional investors say it’s “the only EV + infrastructure play”, and therefore something you’d better not miss. I’d just say it requires weird financial reasoning to justify electric filling stations stocked with expensive exchange batteries.

Earlier this week, I was at Mindset Holding’s press conference in Switzerland, where they announced they had received 75 million Swiss Francs of financing from a US fund, GEM Group, with another 108 millions optional. Mindset will be using this money to produce its exotic electric sports coupe — the one I thought was fantastically forward-looking when I witnessed it last year.

Is this madness? After all, Mindset in 2012 will be competing with Tesla’s Model S, the Fisker Karma, and numerous electrified or hybridized German and Japanese luxury cars. Who’d spend 100,000 Francs on a Swiss made electric three-seater?

(Read More…)

By on October 27, 2010



Editor’s Note: On Monday, TTAC’s Martin Schwoerer wrote about a planned record-breaking non-stop run of 600 KMs, from Munich to Berlin, with a car that was equipped with a “revolutionary” electric battery system. Something smells funny, he said, and vowed to donate 100 Euros in case the drive was completed. Well, it was. So, how does it feel to have pie on your face?

How about Vegetarians Against the klan? Or maybe the Tugg Speedman Foundation? No, there are probably better organisations to give my money to. Guess I’ll ask the Best & Brightest… (Read More…)

By on October 25, 2010

We live in annoyingly ideological times, in which people get worked up about gay marriage, Christopher Bangle, or what religion their neighbor belongs to. This is foreign to me. If it works for you, then go for it, I always say. You like some wheels, you buy ‘em; if you don’t, don’t.

So, it’s hard for me to understand what the fuss is about the Chevrolet Volt. It’s just a car, for Pete’s sake! On the other hand, I am a notorious gearhead and can appreciate the importance of what seems to be a totally new automotive concept. It’s new, but does it point toward the future? Let’s discuss it.

(Read More…)

By on October 25, 2010


You know that something is a fad when A) it’s bubbling on the stock market or when B) snake-oil salesmen tout the newest revolution, and regular folks actually start believing them.We’re not quite there yet with “A)”, but check out what I call an exhibit for “B)”. (Read More…)

By on March 10, 2010

Who doesn’t like a proper wacky duel? Like the one where James May raced a Ferrari against a camel, or when the guys from TopGear did a “train vs Aston Martin” from London to Cannes?

As in the case of the proverbial hare and tortoise, when you set two unlikely opponents against each other, you get some entertaining results — and you might even prove a point. That’s what Germany’s AutoBild (print edition, March 5) tried to do when it tested the assumption that power = speed.

(Read More…)

By on March 3, 2010
This is the news from the Lake Wobegon car show, where all the vehicles look beautiful, all the engines are low-emission, and all automotive managers are above average. No wait, this is Geneva, probably the world’s most important car show. The rest of the opening sentence is true, though — at least, that’s what public relations would have you believe.
(Read More…)
By on March 2, 2010


At the Geneva car show, this year’s bon mot among the journos is: there are two kinds of auto companies, those with problems and those that will have problems in the future. That’s one of the many reasons to take interest in the latest crop of concept cars: today’s concept could just be tomorrow’s catastrophe. Look past the bright lights and posed displays, and you can see visions of designers gone mad, branding gone astray, and a complete lack of any managerial imagination. Luckily, not all is dark on the horizon…
(Read More…)

By on February 4, 2010

TTAC has reported on VW’s plans to become the global number one. Looking at Toyota’s current quality problems, one could be excused for thinking that there just might be some substance to Wolfsburg’s plans. After all, Toyota’s days of glory seem to be over, while VW is on a roll, with sales growing and quality improving. Right?

(Read More…)

By on January 25, 2010

Recent Comments

  • Re: Chart Of The Day: 8 Years A Slave

    Zykotec - The Volt, despite not really being well executed, and being built by someone who apparently don’t care if you die, is a brilliant concept and idea. I...
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    petezeiss - Yes Sir/Ma’am! Heeding of cynics commenced at 0035 hours CST 10/25/20014, Sir/Ma’am! (BTW,...
  • Re: On Tesla, Michigan And Factory Stores

    ect - Deadweight is right, in that Tesla has no monopoly pricing power. A friend of mine is a recently retired executive from a very large automotive OEM. He has...
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    crazycarlarry - I think plastic would be a better choice for a Jeep body than aluminum. Amazing new chemistries and molding technologies these days. I Just hope...
  • Re: Chart Of The Day: 8 Years A Slave

    Arthur Dailey - My eldest moved from our suburban home to a downtown condo, so that she could walk to work. The entire building is full of under 30’s, all working,...
  • Re: Chart Of The Day: 8 Years A Slave

    ect - I live in Toronto, and do a lot of work with tech startups, so I regularly see young people who are sacrificing today in order to build something for tomorrow. One...

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