Posts By: Marcelo de Vasconcellos

By on September 5, 2014

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The Senate of Brazil has just approved the law permitting that an additional 2.5% of anhydrous ethanol be put into what is sold as gasoline in this country. After an increase in 2013 from the previous 20% limit to 25, now cars will have to adjust to the new limit of 27.5%. Now, gasoline cars, made to run on fuels with much less ethanol content, will now have to perform with as much as 30% of ethanol in their fuel.

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By on August 31, 2014

The car-based small pickup market was launched in Brazil by Fiat during the 1980s. Taking a 147 as its base, the Italians cut out the back seats, added a bed, beefed up the suspension and called it good. The market deemed it so, and soon, there was a whole new segment gracing Brazil’s roads, with […]

By on August 26, 2014

The Ford Ka was born as a provocateur with a challenging design and hints of refinement that solidified the idea that cars are not sold by the pound. Highly successful in Europe, this recipe proved less so in the rest of the world, particularly Latin America were the car was relentlessly cheapened out over its career […]

By on July 29, 2014

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FCA has been trying to broaden the appeal of its Fiat line in the US. Success may be a ways off, into the future, or at least won’t materialize until the Jeep Renegade and Fiat 500X are launch. But that won’t stop the Italians from trying. In a bid to show off its minivan as a viable alternative for active young folks, Fiat will introduce its 500L Vans edition at the upcoming US Open – of surfing (yes, surfing, not the famous tennis tournament).

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By on June 4, 2014

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Who invented the minivan? Americans may be surprised to hear that Europeans place that honor firmly in Renault’s lap. To them, the Renault Espace, which celebrates 30 years of production this June, will always be the epitome of the minivan and no Dodge Caravan or Chrysler Town and Country can touch it. To add to the complication, there is the trifle matter that Nissan introduced its Prairie three years before either the American or European contenders and that it, too, had what are considered the essential traits of the modern minivan.

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By on June 3, 2014

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The accepted hagiography of the Ford empire involves the firesale of all of Ford’s various brands in the aftermath of the financial crisis, with only the Blue Oval and the Lincoln Motor Company sticking around for the ride. But that’s not quite accurate.

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By on May 14, 2014

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As I mentioned in my recent analysis of FCA’s plans for Brazil, Fiat is chugging along at almost full capacity and doesn’t really need new cars to compete here. However, that doesn’t mean they will quit fiddling with their product line. Behold the latest and greatest in South America: Fiat’s adventurous new Palio Fire Way!

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By on May 9, 2014

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After all was said and done and the dust settled on FCA’s presentation of future plans to investors a couple of days ago, many of us were still left wondering – what does FCA really have in store for Brazil? We all know what the “F” in FCA stands for and there’s a reason why it comes before the “C”. Part of that is the success Fiat has enjoyed in Brazil – which was heavily emphasized in the Fiat brand presentation. Brazil is a good indicator for Fiat’s plans in the Latin American market, and the rest of the globe.

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By on April 13, 2014

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The Chinese will be the first to lay eyes on Peugeot’s beautiful new concept car, the Exalt, at the Beijing Auto Show that starts later in the month. Along with great artistic touches inside and out, it’s also a hybrid that can run on gasoline, pure electricity or both. The Exalt is a sedan that anticipates Peugeot’s take on the sedan as a coupe -and it’s another example of a dying brand throwing a “hail mary” pass in the form of an attractive concept car.

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By on March 25, 2014

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Serendipity is what I believe it’s called. On the day TTAC was aflutter with news and comments on the new Chevy Colorado and an out-of-the-box thinking proposal to get the Chevy Montana into the North American market, I got some news in my e-mail inbox. The new Ford Ranger has arrived in Brazil – but in regular cab form.

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  • Contributing Writers

  • Jack Baruth, United States
  • Brendan McAleer, Canada
  • Marcelo De Vasconcellos, Brazil
  • Vojta Dobes, Czech Republic
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  • W. Christian 'Mental' Ward, Abu Dhabi
  • Cameron Aubernon, United States
  • J Emerson, United States