Cars do not exist in a vacuum. Besides all the regulations they must follow, there are market realities and competitors. Some makers are able to rise above the fray and charge more for their products as there is a perception that the cars are somehow superior to others, as is the case for many a […]
Posts By: Marcelo de Vasconcellos
Launched at a time when the new car market in Brazil is relatively stagnant, the new Fiat Novo Uno is causing less of a stir compared to when the round square themed Uno was launched four years ago. There are no lines at dealers and people’s attentions are divided among upstart competitors like the Ford Ka […]
João Paulo de Oliveira found it hard to find another job after he was fired by Rapistan, a Michigan-based conveyor belt maker, in 1980. He was detained or arrested another five times until the Brazilian military dictatorship, that had successfully realized a coup d’état in 1964, and returned power to civilians in 1985. Oliveira claims that no other company would hire him after he lost his job, and hge was constantly threatened by police. His crime? Being a union member at a time the military considered strikes as subversive communist movements.
Oliveira declares that he and many other union members suspected that private companies, including many auto makers collaborated with the state’s repressive forces. Apparently, his suspicions have been borne out.
After showing off the beautiful Peugeot Exalt at a previous auto salon, embattled PSA is showing that the spectre of death breathing down their neck has really focused the company’s attention.At the 2014 Paris Salon, Citroën’s sub-brand DS has prepared an arguably even more stunning concept, the very aptly named Divine.
The Senate of Brazil has just approved the law permitting that an additional 2.5% of anhydrous ethanol be put into what is sold as gasoline in this country. After an increase in 2013 from the previous 20% limit to 25, now cars will have to adjust to the new limit of 27.5%. Now, gasoline cars, made to run on fuels with much less ethanol content, will now have to perform with as much as 30% of ethanol in their fuel.
The car-based small pickup market was launched in Brazil by Fiat during the 1980s. Taking a 147 as its base, the Italians cut out the back seats, added a bed, beefed up the suspension and called it good. The market deemed it so, and soon, there was a whole new segment gracing Brazil’s roads, with […]
The Ford Ka was born as a provocateur with a challenging design and hints of refinement that solidified the idea that cars are not sold by the pound. Highly successful in Europe, this recipe proved less so in the rest of the world, particularly Latin America were the car was relentlessly cheapened out over its career […]
FCA has been trying to broaden the appeal of its Fiat line in the US. Success may be a ways off, into the future, or at least won’t materialize until the Jeep Renegade and Fiat 500X are launch. But that won’t stop the Italians from trying. In a bid to show off its minivan as a viable alternative for active young folks, Fiat will introduce its 500L Vans edition at the upcoming US Open – of surfing (yes, surfing, not the famous tennis tournament).
Who invented the minivan? Americans may be surprised to hear that Europeans place that honor firmly in Renault’s lap. To them, the Renault Espace, which celebrates 30 years of production this June, will always be the epitome of the minivan and no Dodge Caravan or Chrysler Town and Country can touch it. To add to the complication, there is the trifle matter that Nissan introduced its Prairie three years before either the American or European contenders and that it, too, had what are considered the essential traits of the modern minivan.
The accepted hagiography of the Ford empire involves the firesale of all of Ford’s various brands in the aftermath of the financial crisis, with only the Blue Oval and the Lincoln Motor Company sticking around for the ride. But that’s not quite accurate.
As I mentioned in my recent analysis of FCA’s plans for Brazil, Fiat is chugging along at almost full capacity and doesn’t really need new cars to compete here. However, that doesn’t mean they will quit fiddling with their product line. Behold the latest and greatest in South America: Fiat’s adventurous new Palio Fire Way!
After all was said and done and the dust settled on FCA’s presentation of future plans to investors a couple of days ago, many of us were still left wondering – what does FCA really have in store for Brazil? We all know what the “F” in FCA stands for and there’s a reason why it comes before the “C”. Part of that is the success Fiat has enjoyed in Brazil – which was heavily emphasized in the Fiat brand presentation. Brazil is a good indicator for Fiat’s plans in the Latin American market, and the rest of the globe.