The first car Brazilians ever saw in their own country was brought in from France in 1890 by Alberto Santos Dumont of later first dirigible, plane and wristwatch glory. It caused quite a stir in the streets of Rio de Janeiro. Soon, other wealthy men began importing cars and there are reports of street racing and accidents between the cars themselves, pedestrians and horses.
Posts By: Marcelo de Vasconcellos
How much is first place worth? How much difference would it make to you as an automaker to see a decades old tradition die? How much would you do to try to keep first place and how much would it hurt to see it all go away?
As I sit here and ponder on the year gone by, quite a few salient facts spring to mind. In fact just-auto.com has just written a little ditty that offers some numbers that confirm my observations offered to TTAC readers first. The highlight of the auto year in Brazil is no doubt, the emergence of the New Brazilian Consumer.
Recently I went car shopping with a friend. We were looking at cars I’d rather not check out, but that struck his fancy . While crossovers were initially at the top of his list, he ended up with a 2010 Mitsubishi Pajero, which you may know as the Montero. Being Brazil a Portuguese-speaking countries, Mitsubishi found it safe to use the Japanese market name – in Spanish, it means something naughty.
Youthful exuberance or nihilism? Urban despair or boredom? Lack of repression and punishment or the inevitable result of the marked differences in income and social-economic status in Brazil? All these questions sprang into my mind as I walked back to the car and saw it there, its back hatch window violated by a brick.
Reading here on TTAC that a BMW executive declared the sports car dead was a sad day for me. Yes, I am one of those who bemoan the passing of beautiful, personal cars like those, whether or not sprinkled with the fairy dust of power. I’m not talking Ferrari here, I’m talking simpler things, like an Opel Tigra, or a Ford Puma, maybe even an old VW Karmann Ghia or a fiberglass, old Beetle motivated, Brazilian Puma GT. Cars like those allowed their everyday owners, with common pocketbooks, to dream of performance and a more enchanted life, in spite of sometime ordinary engines, as their designs were always something else.
The Sao Paulo Auto Salon has just wrapped up, and auto makers had the chance to show off their wares for Brazil, and the broader South American market. While the economy may have slowed in Brazil, OEMs have
It’s pretty amazing how the world spins and moves forward yet people refuse to budge. Fiat consistently scores in or near the top of Euro reliability rankings, besting most if not all of the mainstream Euro makers as well as other competitors from other continents who, somehow, are given a pass in this area. It does likewise in South America. In terms of “fix-ability” it is among the most appreciated, being its corporate policy to share information with mechanics quite openly about its cars’ needs and selling every small bit as a separate part so that people need only change what needs changing, saving its customers money .
With an expected attendance of over 750,000 visitors, the biannual São Paulo Auto Salon opens its doors to the public on October 30th and will go on for 11 days. By far the largest of this kind of fair in Latin America, the organization of the show ambitions to turn it into one of the five largest in the world and make it the world’s premier compact car launch platform. In 2012, only with Brazilian tourists going to see the show in the city of São Paulo, that city grossed over R$250 million. This year, expectations are that tourism, and all other businesses involved, will make 30 percent more than they did at the last one.
In my recent reviews of entry-level cars in Brazil (VW up! and Fiat Uno), I spoke of how these new cars are adding technology to confront newer cars sold in the category immediately above, that of the midlevel compact (Ford Ka). Entry-level car participation in the market is under such pressure, that there are few launches aimed directly at that segment, while the midlevel compact has received a plethora of novelties.