I know: shooting fish in a barrel. (”If only those damn fish would keep still. Martha? Martha! Where are my reading glasses? Damn! I dropped them. In the barrel! I said… Oh never mind.”) But Automotive News [sub] is reporting that Buick is changing its tagline– again– without telling us the new motto. Just in case you’ve forgotten (”Martha? Martha! Where’s my damn medication?”), Buick’s current tagline is “Drive Beautiful.” In the past, we’ve been asked “Wouldn’t You Really Rather Have a Buick?” and told “You’re Better Off With a Buick.” Buick was once “The Beautiful Buy” (hence the outgoing motto), although before that it was more of a head than heart deal, apostrophes be damned (”Smart Buy’s Buick”). And we all know that “When Better Automobiles [crossovers? minivans? SUVs?] Are Built, Buick Will Build Them.” Oh, I forgot “The Solid Feeling.” And the wartime “Buick Powers the Liberator.” And “Better Buy Buick.” And “Buy Buick’s Best.” And “Buick’s the Beauty.” And “It’s Buick Again.” [thanks to oldcarandtruckads.com]
134 Comments on “Ask the Best and Brightest: What Should Buick’s New Tagline Be?...”
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You already paid for it, so you might as well drive it!
Buick: “meh”
When better Buicks are built, the Chinese will build them.
Serious
Buick: You Have Arrived
Humorous
Buick: Get off my lawn, you damn kids!
Buick: Enjoy some cool conservative styling, you liberal wanker!
Buick: Too good for Chevrolet, Too cheap for Cadillac
Not your grandpa’s Scion!
My submission:
Buick: Old enough to want one, young enough to drive one.
And it isn’t close to “Get off my lawn you damn kids!”
Brilliant, hitman!
We Build Excitement. Consult Your Gerontologist First.
Buick – the car company with less life left than you!
This would require some fine print about life expectancy variables.
It’s Craptacular!
“Please, Don’t Test Drive a Lexus”
I am a proud 38 year old Buick owner with an 80 year old soul.
(kinda) funny:
“We fixed the intake gasket problem, for real this time.”
(semi) serious:
“A better Buick than Camry or Avalon again.”
When better cars are built, buy a Buick anyway.
or
Buick – When you’re old enough to know better.
Buick: “When you no longer have to impress anyone”
The Great Chinese Road Belongs to Buick.
“You Can’t Beat the Chinese, So Join Them”
“My friends, this is John McCain and I drive a Buick.”
Too soon?
Buick – We Used To Build The Grand National!
The new green Buick : Powered by a renewable supply of Ann Coulter bile.
“Viagra on Wheels”
Have Bob Dole talk about the cars in the 3rd person.
or
“Were Huge in Asia*”
Use David Hasselhoff as there spokesman.
*void in JDM
“If Buick Built Airplanes Would You Fly One”
Buick: It’s a Cougar Magnet
“My friends, this is John McCain and I drive a Buick.”
And so does my good friend Bob Dole!
Buick. It’s not just a car, it’s a mobile casket.
Buick – “I think I’m having the time of my life…aren’t I?”
“We’re no longer a slang expression for vomit!”
Buick. We’re Not Yet Under Strategic Review.
We know you have a choice when buying almost identical GM platforms. Thank you for choosing Buick.
Hot Young Asian Girls Love Buicks.*
When Better Automobiles Are Built, Holden Will Build Them And Sell Them In China With Buick Badges.
It’s Buick Asking Congress For Money Again.
Buick. We know our dealer was an asshole to you last time, but seriously, you’re going to buy a Kia Amanti instead?
Buick. Always Low Prices.
Buick. Drivers wanted; my vision is gone and I can’t drive myself anymore.
The LaCrosse has a stupid name and nobody wants a Buick, but it is actually based on a newer version of the Malibu’s platform. So you can probably get a better car than the Malibu for less money as long as you don’t mind that it says LaCrosse and Buick on it. (This is a bit long, but actually gives a good reason to buy a Buick)
*If they have not yet left Mainland China.
:D Your Father Never Told You There’d Be Buicks Like This.
:D
Buick…because you aren’t dead yet
Serious:
Buick: Passionate Delight
Buick: Engineering Brillance, Passionate Style
Buick: Where elegance meets precision
Comical:
Buick: The home away from the home
Buick: Arrive in style at the Bingo Hall
Buick: The laxative of automobiles
Buick – Matlock would’ve driven one. So would Jessica Fletcher.
Actually, I like “Drive Beautiful.”
Since that’s toast:
Cadillac is for luxury…
Pontiac is for excitement…
Chevrolet is for value…
Buick is for whatever that doesn’t cover.
or
When you’ve reached the stage of life where a GM will likely outlive you, you’re ready to be helped into a Buick.
or
From retirement community to rest home, go in style in a Buick.
Got another:
Buick – Get it while you still can.
@RedStapler -
In the event of a directional that persists longer than 4 hours, OnStar will seek immediate medical assistance.
Buick – Great in China, just so so in America
RF….you forgot their blatant rip-off of the Doors in ‘67….”Come on Buick, light my fire!”
Seriously. They did.
“The best car you can buy.”
(I’m talking to YOU: The person with 3 bankruptcies and a 400 credit score. This is the best car you can buy.)
Not quite as crappy as before.
“Everything old is new again”
Speaking of which – Check out this Buick Ad from 1936 that I found at the link in the main article
http://oldcarandtruckads.com/Buick/Buick_Ads-237DA19A.jpg
How about… The new Buick LaCrosse.
Hey, even THIS is still more exciting than a Lexus ES.
Buick: Get the feeling; again.
@ no_slushbox:
Buick. We’re Not Yet Under Strategic Review.
Bwahaha!
When I die, I want to go peacefully in my sleep like my grandfather, not screaming like the passengers in his Buick!
or
Get in the Left Lane in your Buick.
The Last Car You’ll Ever Own
Am I the only one that remember Buick’s tagline from right after they picked up Tiger Woods:
“Buick. It’s All Good.”
Now THAT was a funny tagline.
Mei Guanxi
“Buick. Turn Off The Freakin’ Turn Signal, For Crissakes!!”
Lost your nest egg? Retire in a Buick.
“A good bargain in the used market”
I should have been killed years ago…