When it comes to PR-friendly consumer surveys, I'm from Missouri. I want to know who paid for them and what methodology was employed. Acxiom's "Automotive Consumer Dynamics Study" hails from an Arkansas data mining company whose website doesn't divulge a client list. Apparently, the study sample's from "the world’s largest repository of up-to-date U.S. consumer intelligence (InfoBase-XTM)… that spans over 200 million U.S. consumers representing over 130 million households and over 50 million vehicle purchase / trade-in transactions." Wow! So, with that in mind, Acxiom reckons some consumers are willing to trade down to small cars, and some aren't. Most consumers' vehicle choices are [now] heavily influenced by gas prices– but some aren't. Some consumers are hanging back on buying a new car, but most aren't. In fact, any member of the Best and Brightest who can find something rad in this study gets an honorable mention here: [ ---------- ]
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How can you believe anything from this outfit when it has a stupid name like “Acxiom?”
210delray :
How can you believe anything from this outfit when it has a stupid name like “Acxiom?”
Hey Axiom was taken: “Axiom Automotive Technologies is the world’s largest supplier of OEM and aftermarket replacement parts to transmission professionals. Axiom is the industry leader in the availability, quality and distribution of transmission products.”
Anyway, not good enough for an honorable mention.
So 2 in 3 Americans were surveyed? seriously, wow.
Addendum to their slogan:
” Acxiom: We Make Information Intelligent, And Make You Dumber™ “
“Acxiom, too dumb to spell correctly and too dull to think of a different word.”
That was a mean trick Robert writing a garbage report to see how many of your Best and Brightest would read it. Well you didn’t get me I only read about half that useless data before I figured it out.
Wide Open Spaces, was “Rural” trademarked or something. And the Caliber increaded by 20%, so wide open spaces also means fleets.
“We make information intelligent, because your not intelligent enough to interpret it.” Could everything said in that be dumbed down anymore.
Acxiom is owned by Citicorp… and they tend to be a rather large player on world business stage, I just mention that in passing.
Stupid name, bland conclusions, but really pretty data. :)
What’s rad is that they reveal how different American consumers are, no matter how homogonized Top Gear hosts think we are.
Holy crap people. First, Acxiom is not owned by Citigroup — don’t know where you got that one. Acxiom is an independent publicly traded company (ticker ACXM).
Second, not sure how it eluded you Robert, but here’s a tip: that was just a teaser for marketing purposes. Acxiom has lots of juicy data but you’d have to pay for the good stuff. I’d say their little PDF actually does a pretty swell job of signaling to business intelligence pros what kind of data there is undertneath the covers.
Finally, it’s humorous that most of you have never heard of Acxiom, because you can rest assured they have long known everything about you. So yeah, they can probably produce some pretty sweet market research if they want to, and they don’t need to stoop to doing some punk consumer surveys to get the data.