By Edward Niedermeyer
January 27, 2009
Hey, someone from Jaguar talked to the press about the firm’s forthcoming sportscar and let them use their name! Jag’s Julian Rendell tells Autoweek that an “affordable, front-engine sportscar” is likely to be approved by management. No kids, it won’t be an R8-caliber supercar, but rather a long-awaited F-Type. Only it will be called the XE. Which sounds like a trim level on some D-segment commuter car.
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Subscribe to New Content Alerts17 Comments on “ Actually, The Jaguar Sportscar IS An F-Type. Only Not. ”
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POWERED
January 27th, 2009 at 1:20 pm
Hopefully they will be smart enough to leverage the heritage and unworried enough about all things PC to call it the F-Type.
It would make positioning and advertising less expensive a proposition.
January 27th, 2009 at 1:24 pm
I’d be interested to find out what Mr Rendell’s definition of “affordable” is.
If this car comes in at less than £30K, then I will be doing my bit to stimulate the UK economy and buying it.
God, I love Jaguar cars! :O)
January 27th, 2009 at 1:34 pm
Bring it on Mr. Tata.
Just make sure it lives up to the legacy.
–chuck
January 27th, 2009 at 1:47 pm
Well they can’t call it the XKE, and they can’t call it the XF. XE continues with the two letter thing they’ve been doing lately, and considering how well the X-type and S-type are remembered, maybe getting rid of “type” isn’t such a bad idea.
January 27th, 2009 at 2:34 pm
OMG! Someone turned Table Mountain around!
*Looks out of window* Nope, it’s OK, it was just a bit of artistic licence from Avarvarii.
Whew, had me worried for a moment.
Hey, that’s a nice looking car.
January 27th, 2009 at 2:50 pm
Davekaybsc, Of course they can call it an XKE! Why not?
That term was never an official moniker for the E-type anyway. It was a name made up by US dealers who felt that Americans had no clue about the European racing legacy of the C-type & D-type, but only knew that Jaguar sports cars were called “XK(something)”
Jaguar never called any car “XKE”, at least not officially.
Besides, why not call it that? Model names are re-used all the time (GT, Camaro, Mustang, 300, Challenger, ad nauseum)… and since XKE was never really used the first time…
–chuck
January 27th, 2009 at 3:26 pm
@chuck,
I have to disagree. I think that they can’t call it anything “E.”
The E was (still, for you, is) the E. You can’t and shouldn’t re-create the E or attempt to.
Have to call it “F.”
48 years on from Geneva and tons of engineering evolution later…it should be the “F” and we should hope it is half what the E was in the market.
Richard
January 27th, 2009 at 3:58 pm
48 years on from Geneva and tons of engineering evolution later…it should be the “F” and we should hope it is half what the E was in the market.
That’s the sad part isn’t it.
January 27th, 2009 at 3:59 pm
Hey, I have an XE, a saturn Astra XE, which proves the point of XE sounding like an economy car trim…
January 27th, 2009 at 4:26 pm
I’m not suggesting they call it (anything)E(anything) really. Just playing devil’s advocate about the moniker “XKE”.
I don’t hold the letter “E” all that sacred to be honest, even in conjunction with Jaguar. That said, I agree that “F-type”, or even “G-type” would be the wiser choice given the target market.
–chuck
January 27th, 2009 at 4:48 pm
How about Gen Xe?
January 27th, 2009 at 5:17 pm
Well,
David E Davis will call it the XK-F.
Just so long as it reminds you of an E-Type (visually) I’ll be placing my order.
January 27th, 2009 at 6:27 pm
Is there ANY chance they could outsource engineering to Mazda?
January 27th, 2009 at 8:39 pm
damn that’s nice. a new jag i like. i prefer this design to the current xk. i’m not bothered by their choice of model designation.
January 27th, 2009 at 8:43 pm
Is there ANY chance they could outsource engineering to Mazda?
Why not? It already looks like an old Miata.
January 28th, 2009 at 4:28 am
Looks a bit more like the MG than the Miata, but that’s just pulling hairs.
June 2nd, 2009 at 8:19 pm
I wish it was better looking.