Car Dealers Sell Cars By Making Fun of Themselves

20 Comments on “ Car Dealers Sell Cars By Making Fun of Themselves ”

• aunt jemima :
  September 29th, 2008 at 5:25 pm
  
  

  I lol’d

• ferrarimanf355 :
  September 29th, 2008 at 5:30 pm
  
  

  I lol’d
  Me, too.

• Detroit-Iron :
  September 29th, 2008 at 5:40 pm
  
  

  Badgers are funny.

• mikeolan :
  September 29th, 2008 at 5:49 pm
  
  

  These are good ads.

• RoweAS :
  September 29th, 2008 at 5:51 pm
  
  

  Ain’t it the truth

• Bill Wade :
  September 29th, 2008 at 6:07 pm
  
  

  Ditto on the lol’d.

• Areitu :
  September 29th, 2008 at 7:25 pm
  
  

  “This is the rear view mirror. That’s where you can put on your makeup…”

  Haha!

• Syn-Ack :
  September 29th, 2008 at 7:38 pm
  
  

  I think I’ve been to that dealership, and that sales badger just seems so familiar.

  They really nailed it.

• wannabewannabe :
  September 29th, 2008 at 7:46 pm
  
  

  Reminds me of my days selling at Beverly Hills Ford…

• bunkie :
  September 29th, 2008 at 7:47 pm
  
  

  wannabewannabe-

  Sell a lot of Fords there in Beverly Hills?

• brent :
  September 29th, 2008 at 8:43 pm
  
  

  KAPOWEEEEEE!!!! You’ve just sold a car!

• dwford :
  September 29th, 2008 at 10:29 pm
  
  

  As a car saleman - that’s all true. we may not say it to your face, but we are definitely thinking it. I have actually used the “we aim to please” line in an email, and have had several buyers tell me “we’ll take our chances” which, by the way, isn’t always a line of bs.

  “we want to think about it” really means “we want to shop your price”

  “we’ll take our chances” means ” I don’t like it” or “you’re screwing me”

  “is there and wiggle room?” means “I have an unrealistic belief about the amount of markup in this car”

  “we can only spend x per month” usually means they can’t do simple math

  Yes, I am going to try to maximize my commission on you. Are you not going to try and minimize it on me???

• John Horner :
  September 29th, 2008 at 11:46 pm
  
  

  Yep, Badger sure reminds me of what I heard from the sales staff while I was a teenager hanging around at the car dealers where my dad worked.

  Sure glad I went to college to learn engineering. I probably could have made as much money selling cars (I spent one summer, successfully, doing it) and I wouldn’t have spent four years, endless sweat and a pile of cash getting my engineering degree … but I’m sure glad I got the bleep away. In fact, it took me until several years after graduating until my income matched the rate I was making money at that one long summer, but yuck.

  BTW, credit should be given to the Johnson dealership group which is the source of the “Badger” ads.

  One fun fact: The animatraonic puppet is said to have cost over $30,000 to make:

  http://www.bizjournals.com/triangle/stories/2007/11/05/story13.html

  I wonder, does the Johnson group of dealers make good on it’s promise to be a different kind of place to do business? They aren’t in our area so I have no knowledge of how they really do things.

• bassmangtk :
  September 30th, 2008 at 12:00 am
  
  

  Reminds me of that time I went car shopping with a friend at the local Bill Heard…

• law stud :
  September 30th, 2008 at 12:51 am
  
  

  those commercials were cool. Too bad nothing has changed. Every time I’ve been into a dealer I get the same 4 -corner scheme. I usually walk out.

• seoultrain :
  September 30th, 2008 at 1:06 am
  
  

  So where are the mushrooms?

  John, you would’ve had a hell of a time trying to maintain that commission through the winter. You’d have further trouble selling a car in the current market. I bet most wish they’d stayed in school or gotten a stable job like us. And it’s always nice to be able to look in the mirror and not hate yourself. Making a living by not screwing people out of their money is nice too. What’s the price for your soul?

  *In no way do I think all salesmen are soulless, but come on, you guys make it too easy to make fun of you. The video above being a prime example.

• shaker :
  September 30th, 2008 at 7:59 am
  
  

  seoultrain: “So where are the mushrooms?”

  YOU MADE ME DO IT

  The badger’s great, but those “Trunk Monkey” ads still get the prize…

• Ronman :
  September 30th, 2008 at 8:05 am
  
  

  I was waiting for the clip where someone kicks this badger’s head off. annoying thing…

  i dont mean to be violent, but that’s how i feel when a salesman sticks and gets on my nerves.

• Airhen :
  September 30th, 2008 at 10:01 am
  
  

  Reminds me how much I hate buying cars. I’ve bought five new cars in the last ten years, and it’s always been an adventure.

  First new car purchase, I was the fish on a hook and the sales manager had me. Thankfully the car was a very good choice so that made up for it (at least I try and justify… LOL).

  Second new car, I used Autobytel. The finance guy still tried to up sell me which I kept saying NO before he even finished.

  Third new car, the salesman kept going back to his sales manager to get me a good deal like he was working for me. That went on for 30 minutes and when we were walking out, they finally gave me what I had originally asked for. Later I was pissed that I didn’t go further with those jerks.

  Fourth new car, used corporate employee pricing. I brought my own financing, and the finance chick still tried to up sell me and was flat out rude when I turned her down. What a hag! I complained about her later but I never heard anything go figure.

  Fifth new car, a Civic I just ordered. Agreed to a price by email (Honda isn’t dealing much at all since they can’t keep them on their lots… mine will be in the first week of Nov.). I’m bringing my own financing but I’m still expecting the up sells. (sigh)

  I was also shopping for used XJ’s recently. I stopped by a few small town used car dealers. One place had pictures of Jesus in their office like I could therefore trust them! I ended up catching the owner in a lie and I walked out.

  I’m done with buying more cars for awhile…

• Accords :
  October 8th, 2008 at 8:03 pm
  
  

  Hmmm
  Man, each and every example brings a tingle to my spine.

  Did a drive for the heck of it at a Saturn store.. while they were doing their Accord / AURA / Camry push and couldnt believe how they lie.

  Not to mention… I go there for kicks.
  I want to see.. the kinds of ruthless, gutless, pathetic, low down filthy lies, that ya gonna try on me. At that time.. my 92 Accord had about 220k on the odo.. And I wanted to bait them soo badly.

  You’d have to pull a REAL THICK rug over my face.. to get me to prefer a Malibu / Aura over a 15yr old Accord.

  Not to mention..
  I went to a Honda dealer and checked out their slew of Civics. They had a Fit out back, and their own staff had no idea it was there.

  As I was waitin for keys to test a Fit, I was conversed with the current Accord. What a FAT ASS! That car, isnt midsized. Shes pushin 3800lbs.. and within inches of Impala / 300 and Crown Vic / Taurus. And a 4cycl 2.4ltr.. isnt gonna push this fat ass around.

  Least ya could do train ya sales staff… to have some idea of what ya dealin with.

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