Ford's Upcoming Crossover EV Is, Apparently, All the Things You Need to Be

Steph Willems
by Steph Willems

Ford’s all-electric performance crossover, bound for a 2020 debut, is a model without a definite name that remains shrouded in mystery. It isn’t known whether this supposedly “Mustang inspired” crossover (Ford’s claim) is at all different than the 300-mile crossover EV promised by Ford as part of its electrified vehicle push. They could be one and the same. Or, one is a go-fast variant of the other.

Right now, all we know is that Ford garnered plenty of backlash for calling the thing the Mach 1 at this year’s Detroit Auto Show, where the automaker released a video depicting an ominous storm swirling over the Motor City and a lightning strike melding an Explorer and Mustang into something new and unseen (Ford’s “Team Edison” offices in Corktown served as the birthplace of the new model).

For what it’s worth, there’s now a new description of the vehicle that’s sure to get your brain working.

According to Mike Martinez of Automotive News, Ford’s president of global markets, Jim Farley, offered up a vision of the 2020 crossover during a recent sit-down with J.P. Morgan in Los Angeles.

Speaking about the vehicle, Farley said we should “imagine a vehicle with the profile of a Porsche Cayenne and the swagger of a four door Mustang,” Martinez tweeted.

Given that the Cayenne is a pretty traditional-looking utility vehicle, Farley’s comment suggests there won’t be a swept-back, coupe-like vehicle serving as the answer to every well-monied green buyer’s prayers. It also suggests the 300-mile crossover, rumored to carry the “Model E” name, and the would-be Mach 1 are the same vehicle. Don’t bet your whole paycheck on seeing either name on the liftgate, either. Ford remains — at least publicly — non-committal on both monikers.

In March, CEO Jim Hackett implied the upcoming crossover wouldn’t occupy the same space as lesser-ranged EV crossovers like the Hyundai Kona Electric and its Kia counterpart. Tesla Model X-beating range carries a hefty price tag, and there’s more money at the top end of the market, anyway. The automaker wants its EV sales fueled as much by performance cred as environmental sympathy.

It’s looking like the Model E, Mach 1, or whatever Ford eventually calls this thing, will go head to head with the likes of the Jaguar I-Pace, though likely at a somewhat lower price point.

[Image: Ford/ YouTube]

Steph Willems
Steph Willems

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  • Carroll Prescott Carroll Prescott on May 21, 2018

    Yet another reason why this "ford for life buyer" is now a "soon to be" Hyundai or Kia owner.

  • Raph Raph on May 21, 2018

    It baffles me why Ford won't call its Performance EV SUV a "lightning", by thier own admission the F150 is too large and heavy to make a proper Lightning and I doubt we'll see a Lightning version of the Ranger so why not call this thing a Lightning?

  • CanadaCraig You can just imagine how quickly the tires are going to wear out on a 5,800 lbs AWD 2024 Dodge Charger.
  • Luke42 I tried FSD for a month in December 2022 on my Model Y and wasn’t impressed.The building-blocks were amazing but sum of the all of those amazing parts was about as useful as Honda Sensing in terms of reducing the driver’s workload.I have a list of fixes I need to see in Autopilot before I blow another $200 renting FSD. But I will try it for free for a month.I would love it if FSD v12 lived up to the hype and my mind were changed. But I have no reason to believe I might be wrong at this point, based on the reviews I’ve read so far. [shrug]. I’m sure I’ll have more to say about it once I get to test it.
  • FormerFF We bought three new and one used car last year, so we won't be visiting any showrooms this year unless a meteor hits one of them. Sorry to hear that Mini has terminated the manual transmission, a Mini could be a fun car to drive with a stick.It appears that 2025 is going to see a significant decrease in the number of models that can be had with a stick. The used car we bought is a Mk 7 GTI with a six speed manual, and my younger daughter and I are enjoying it quite a lot. We'll be hanging on to it for many years.
  • Oberkanone Where is the value here? Magna is assembling the vehicles. The IP is not novel. Just buy the IP at bankruptcy stage for next to nothing.
  • Jalop1991 what, no Turbo trim?
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