QOTD: Trims to Models and Everything in Between?

Matthew Guy
by Matthew Guy

On Friday, we published our take on the 2019 Ram 1500 pickup. Some of you even read it, for which we thank you. Ram wisely brought a wide range of trims to the event, ranging from the workaday Tradesman to the high-zoot (that one’s for you, commenter MLS) Limited model.

The differences in equipment, capability, and appeal between the different trims on display got me thinking: at what point do we start thinking of these things as distinct models?

In 2017, the Ram brand sold 556,790 units, with the vast majority of those, over 500k, being pickup trucks. Parsing out the vehicle lineup we find only trucks of the 1500 to 5500 variety and a couple of staid work vans.

Over at Jeep, where 828,522 machines hit the road, five models compete for showroom space — six if you count the JK and JL Wrangler as separate models, which this author does. Five models conspired to sell 446,996 vehicles at Dodge. Individually, none of them came even close to 500,000 copies like the Ram pickup did.

If car companies ever started treating individual trim levels as unique models, it would give us a fantastic window into the buying habits of the American public. This is not limited to Ram; an Ace of Base F-150 XL bears little resemblance to a loaded-up Platinum.

After all, in the bad old days, one could argue the early-90s versions of a Chevy Blazer, GMC Jimmy, and Olds Bravada were simply gradually increasing trim levels of the same vehicle, and their sales were reported individually. Yes, there were different marques on their noses, but you get the point.

None of this will ever happen, of course, as I am quite confident manufacturers would be quite happy to give us less information about sales numbers, not more, if they thought they could get away with it.

Makes for an interesting train of thought, though: what trims on what vehicles do you think could be broken down into different models?

Matthew Guy
Matthew Guy

Matthew buys, sells, fixes, & races cars. As a human index of auto & auction knowledge, he is fond of making money and offering loud opinions.

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  • Arthur Dailey Good. Whatever upsets the Chinese government is fine with me. And yes they are probably monitoring this thread/site.
  • Jalop1991 WTO--the BBB of the international trade world.
  • Dukeisduke If this is really a supplier issue (Dana-Spicer? American Axle?), Kia should step up and say they're going to repair the vehicles (the electronic parking brake change is a temporary fix) and lean on or sue the supplier to force them to reimburse Kia Motors for the cost of the recall.Neglecting the shaft repairs are just going to make for some expensive repairs for the owners down the road.
  • MaintenanceCosts But we were all told that Joe Biden does whatever China commands him to!
  • Rick T. If we really cared that much about climate change, shouldn't we letting in as many EV's as possible as cheaply as possible?
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