2019 Kia K900 Plans to Do Something Its Predecessor Didn't - Find Buyers

Steph Willems
by Steph Willems

The photo you see above is your first glimpse of the 2019 Kia K900 — the second generation of the Korean automaker’s full-size flagship sedan. If Kia’s lucky, it won’t be your last time seeing it.

Sold overseas as the K9 or Quoris, the first-gen model appeared on U.S. shores in early 2014 with Hyundai Equus underpinnings, rear-wheel motivation, a choice of V6 and V8 engine, and LeBron James as a spokesman. Sales crested the 2,500-unit mark in 2015 before falling to 455 in 2017. Like Bigfoot, the K900 is large and rarely spotted.

Kia hopes to change that with the new model.

Scheduled for a debut at either the Geneva Motor Show in March or the New York Auto Show in April, the 2019 K900 goes on sale in the second quarter of this year.

Boasting what Kia describes as “sophisticated exterior design, effortless performance and a spacious cabin distinguished by luxurious materials and elegant styling,” the next-gen K900 will add new driver assist features and comfort in an effort, like before, to position itself as a value leader in the luxury segment.

I’ve already stated why I feel a second-gen K900 is a pointless endeavor for Kia, at least in North America, so it’s not necessary to rekindle the argument.

As the Equus is long gone, new bones are in order, and the new K900 is expected to make use of the Genesis G90’s platform. There’s no reason why Kia wouldn’t borrow its powertrains, either. Having driven the G90, the Genesis’ attributes stand to correct the criticisms levelled at the previous K900: namely, numb steering and an overly soft ride. While still thin on the ground, the G90 felt perfectly refined, with a smooth, controlled ride and ample power from its 3.3-liter twin-turbocharged V6.

That engine makes a remarkably hushed 365 horsepower, 34 more than the first-gen K900’s 3.8-liter unit. Torque grows by 83 lb-ft to 376. A naturally aspirated 5.0-liter V8 makes 420 hp and 383 lb-ft, with both engines making use of an eight-speed automatic.

While the model’s long, high character line is similar to that of the G90, the pictured K900’s roofline is less formal, with a lower nose containing what we assume is corporate Kia grille. The taillights look like a mixture of Genesis and Mercedes-Benz.

While the new K900 seems like a great way to cannibalize G90 sales, Kia apparently feels it’s important to have a range-topping sedan positioned above the new-for 2018 Stinger. Two new rear-drive sedans from Kia in one year. The mind reels.

[Image: Kia Motors]

Steph Willems
Steph Willems

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  • Stingray65 Stingray65 on Feb 21, 2018

    VW Phaeton, Hyundai Genesis, Kia K900. What do they all have in common, besides being failures? Generally well reviewed sedans designed to compete with the big gun Germans, and costing thousands of dollars less, but sold at dealers with generally weak reputations for treating the customer well. You can easily take an upmarket brand down to the masses (see Packard, Cadillac, Lincoln, BMW, Mercedes as examples), but it is 1000 times more difficult to take a downmarket brand up to high society - especially sedans in an SUV/pickup market.

    • See 5 previous
    • Bd2 Bd2 on Feb 21, 2018

      How is the Genesis a "failure"? It outsold everything but the E Class and 5 Series and that's w/o having available AWD. And the G80 is continuing that (outselling the Lexus GS by more than a 2:1 margin. Based on last year's sales - the A6, A8, GS, LS, XF, XJ, Q70, etc. were all even bigger "failures."

  • Bd2 Bd2 on Feb 21, 2018

    The K900 on the more modern G90 platform (which allows for AWD) should improve sales (maybe even up to around 2.5k - which was where the outgoing model did in its best year). Having the Stinger as a stablemate should help (just as the Genesis sedan served as a "bridge" to Equus sales).

  • MaintenanceCosts I hope they make it. The R1 series are a genuinely innovative, appealing product, and the smaller ones look that way too from the early information.
  • MaintenanceCosts Me commenting on this topic would be exactly as well-informed as many of our overcaffeinated BEV comments, so I'll just sit here and watch.
  • SCE to AUX This year is indeed key for them, but it's worth mentioning that Rivian is actually meeting its sales and production forecasts.
  • Kjhkjlhkjhkljh kljhjkhjklhkjh a consideration should be tread gap and depth. had wildpeaks on 17 inch rims .. but they only had 14 mm depth and tread gap measured on truck was not enough to put my pinky into. they would gum up unless you spun the libing F$$k out of them. My new Miky's have 19mm depth and i can put my entire index finger in the tread gap and the cut outs are stupid huge. so far the Miky baja boss ATs are handing sand and mud snow here in oregon on trails way better than the WPs and dont require me to redline it to keep moving forward and have never gummed up yet
  • Kjhkjlhkjhkljh kljhjkhjklhkjh Market saturation .. nothing more
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