Hey, If Audi Wants the New 2018 A8 to Look Like a Discontinued Dodge Dart, I'm Okay With That

Timothy Cain
by Timothy Cain

My Dodge Dart awareness is not what it should be. I’m not fully up to speed on the Dodge Darts of yore. Despite my parents’ ownership of a Dart, the 1960-1976 period was not an era in which I was a sentient being.

As for the newer Alfa Romeo Giulietta-based Darts, I’m not fully on board with America’s rejection of the car. By the end of its second full year, nearly 200,000 Dodge Darts had been sold. Sales increased yet again in 2015. But without factory support, real demand was rather limited. Only 43,402 Darts were sold in the United States in 2016, the year Dart production came to a premature end.

Man, I loved that car. Oh, I don’t mean the way it drove, and certainly not the way it shifted. I’m not talking about interior packaging or its engine lineup or its interior quality. Whatever. Pfft. Who cares. I just genuinely liked the way it looked: the proudly Dodge front end, those completely wheel-filled arches, and especially that distinctive rear end.

I’m therefore pleased to see Audi resurrecting that look for the fourth-generation 2018 Audi A8, the brand’s flagship sedan.

Tired, tired is what I am of the internet tendency to link every new vehicle design to another. Yes, a new midsize sedan looks a bit like an existing midsize sedan. Whoopee-ding. There’s bound to be some similarities in new three-box sedans with virtually identical dimensions — what’s the big deal? Even completely unrelated humans with massively diverse gene pools sometimes produce doppelgängers. ( This is not the same person.)

But even I’m not immune to seeing comical similarities. And while you’d expect to see such similarities between, say, the silhouette of a new Nissan Titan and a Ford F-150, more surprising is the degree to which the next-generation Audi A8 cribs its rear end design from the discontinued Dodge Dart.

Over the course of the third-generation A8’s tenure, Audi revealed an increasing desire to connect the A8’s taillamps, but the company couldn’t quite pull the trigger following the 2013 refresh that brought the lights closer together. With the all-new fourth-generation A8, however, Audi has run full steam ahead with the Dart/Charger/Durango theme. Sure, it’s more Dart than Charger (which decreases the strict horizon) or Durango (which exaggerates the outer lamps). And yes, it is really just the lights, not the trunklid shape or bumper detail or license plate positioning.

Oh, but what lights, what signature, what telltale Dodge Audi style.

Regardless, if stylistic connections between flagship Audis and discontinued compact Dodges are a problem for you buyers of $80,000+ Audi A8s, well, you just didn’t love the Dodge Dart enough then, did you. You’ll have to take solace in the fact that, rear aside, the Audi A8 and Dodge Dart bear no resemblance to one another whatsoever.

[Images: Audi, Fiat Chrysler Automobiles]

Timothy Cain is a contributing analyst at The Truth About Cars and Autofocus.ca and the founder and former editor of GoodCarBadCar.net. Follow on Twitter @timcaincars and Instagram.

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  • Mattmers Mattmers on Oct 17, 2017

    Why not search 2010 Saab 9-5. Much closer to the look.

  • CincyDavid CincyDavid on Oct 19, 2017

    I see current-model VW Passat, especially the chrome strip. FWD 90s era Continental too, unfortunately. In 2013 we went car shopping...started at the Dodge store...quickly retreated to the friendly Honda dealer and got 2 2013 Civics. The Darts were simply horrid. The last MoPar product in my family was a '78 Dodge Omni my dad bought new...traded in a '69 Delta 88. The Omni fell apart within 3 years and 60,000 miles and that it for Chrysler products. I have driven a 2005ish A8L and it was sublime...W12 engine, Alcantara headliner, champagne cooler in the rear center armrest. If I ever hit it big, I'd get one in a heartbeat. In the interim, my Jetta will have to do...2 kids in college burning up money, you know.

  • Jeff JMII--If I did not get my Maverick my next choice was a Santa Cruz. They are different but then they are both compact pickups the only real compact pickups on the market. I am glad to hear that the Santa Cruz will have knobs and buttons on it for 2025 it would be good if they offered a hybrid as well. When I looked at both trucks it was less about brand loyalty and more about price, size, and features. I have owned 2 gm made trucks in the past and liked both but gm does not make a true compact truck and neither does Ram, Toyota, or Nissan. The Maverick was the only Ford product that I wanted. If I wanted a larger truck I would have kept either my 99 S-10 extended cab with a 2.2 I-4 5 speed or my 08 Isuzu I-370 4 x 4 with the 3.7 I-5, tow package, heated leather seats, and other niceties and it road like a luxury vehicle. I believe the demand is there for other manufacturers to make compact pickups. The proposed hybrid Toyota Stout would be a great truck. Subaru has experience making small trucks and they could make a very competitive compact truck and Subaru has a great all wheel drive system. Chevy has a great compact pickup offered in South America called the Montana which gm could be made in North America and offered in the US and Canada. Ram has a great little compact truck offered in South America as well.
  • Groza George I don’t care about GM’s anything. They have not had anything of interest or of reasonable quality in a generation and now solely stay on business to provide UAW retirement while they slowly move production to Mexico.
  • Arthur Dailey We have a lease coming due in October and no intention of buying the vehicle when the lease is up.Trying to decide on a replacement vehicle our preferences are the Maverick, Subaru Forester and Mazda CX-5 or CX-30.Unfortunately both the Maverick and Subaru are thin on the ground. Would prefer a Maverick with the hybrid, but the wife has 2 'must haves' those being heated seats and blind spot monitoring. That requires a factory order on the Maverick bringing Canadian price in the mid $40k range, and a delivery time of TBD. For the Subaru it looks like we would have to go up 2 trim levels to get those and that also puts it into the mid $40k range.Therefore are contemplating take another 2 or 3 year lease. Hoping that vehicle supply and prices stabilize and purchasing a hybrid or electric when that lease expires. By then we will both be retired, so that vehicle could be a 'forever car'. And an increased 'carbon tax' just kicked in this week in most of Canada. Prices are currently $1.72 per litre. Which according to my rough calculations is approximately $5.00 per gallon in US currency.Any recommendations would be welcomed.
  • Eric Wait! They're moving? Mexico??!!
  • GrumpyOldMan All modern road vehicles have tachometers in RPM X 1000. I've often wondered if that is a nanny-state regulation to prevent drivers from confusing it with the speedometer. If so, the Ford retro gauges would appear to be illegal.
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