QOTD: Does Fiat Chrysler Automobiles Need More Cars?

Timothy Cain
by Timothy Cain

The American new vehicle market is evolving. Indeed, the rate of evolution suggests it may be evolving fast enough to be deemed a revolution.

Passenger car market share is down to 37 percent through the first five months of 2017. We’re not even a decade removed from a time when passenger cars accounted for more than half of all U.S. auto sales. Cars have lost 4 percentage points of U.S. market share in just the last year. While pickup trucks, SUVs, and crossovers added 225,000 sales, year-over-year, in the first five months of 2017, passenger car volume tumbled by more than 145,000 units.

As a result, automakers are giving up on cars. Not wholeheartedly, not across the board, not routinely. But in specific areas. And this couldn’t be more obvious at Fiat Chrysler Automobiles, where the company no longer has entries in the two largest passenger car sectors. Heading into 2018, FCA’s car branch will market two Dodges, one Chrysler, and a handful of Fiats, Maseratis, and Alfa Romeos.

Is that enough? Or does Fiat Chrysler Automobiles need more cars?

Gone from FCA’s car lineup are the Dodge Dart and Chrysler 200, the lone remaining compact and midsize cars in the automaker’s U.S. lineup.

This leaves two full-size sedans: Dodge Charger and Chrysler 300 and a full-size coupe, the Dodge Challenger, in the mainstream section of the lineup. That trio of cars accounts for just 3 percent of America’s passenger car market.

The Fiat 500 will be FCA’s lone remaining small car of note. The Fiat 500L is an afterthought that generates barely more than 100 sales per month. The Fiat 124 Spider joins the Dodge Challenger on the sporty side of the lineup. Then there’s the Alfa Romeo Giulia and 4C, the former of which is still ramping up. (883 were sold in May.) Maserati also markets a trio of cars: two sedans plus the GranTurismo.

Together, all of these cars and the discontinued models produced 123,588 U.S. sales in the first five months of 2017, 41,993 (25 percent) fewer than during the same period of 2016. For perspective, Toyota and Lexus combine for roughly 84,000 car sales per month, Hyundai and Kia combine for 72,000 monthly car sales, General Motors and American Honda each sell roughly 64,000 cars per month, and the Ford Motor Company sells nearly 52,000 cars per month.

14 percent of FCA’s year-to-date U.S. sales volume is car-derived.

Should FCA forge ahead without a proper car lineup, safe in the knowledge that consumers want Jeeps and Rams, Grand Caravans and Pacificas? Safe in the knowledge that it would be a wasted effort because car consumers don’t want Dodge and Chrysler cars?

Or should FCA work harder to find a way to expand its car portfolio through midsize and compact partnerships?

[Image: Fiat Chrysler Automobiles]

Timothy Cain is a contributing analyst at The Truth About Cars and Autofocus.ca and the founder and former editor of GoodCarBadCar.net. Follow on Twitter @timcaincars.

Timothy Cain
Timothy Cain

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  • Whatnext Whatnext on Jun 22, 2017

    What Chrysler needs is a large crossover (as much as I dislike them). The 300 styling cues would transfer very nicely to that body style (think F-Pace). I'd also love to see a new two door Imperial based of the Challenger as a halo car. Yeah its a dying segment, but does it a big luxury coupe at a reasonable price.

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    • Donnyindelaware Donnyindelaware on Jun 22, 2017

      Thats actually a good idea and may give the Chrysler brand a much needed resurgence

  • Seanx37 Seanx37 on Jun 23, 2017

    FCA can't sell the cars it already makes. Not without serious MASSIVE discounts, or extremely low leases. The thing is, no one else can either. I think the day of the car might be over. CUV's and SUVs for everyone, it appears. FCA should have spent the money they probably wasted on Alfa on a new Grand Cherokee. It's old. And sales have fallen to all the newer competition.

  • AZFelix Hilux technical, preferably with a swivel mount.
  • ToolGuy This is the kind of thing you get when you give people faster internet.
  • ToolGuy North America is already the greatest country on the planet, and I have learned to be careful about what I wish for in terms of making changes. I mean, if Greenland wants to buy JDM vehicles, isn't that for the Danes to decide?
  • ToolGuy Once again my home did not catch on fire and my fire extinguisher(s) stayed in the closet, unused. I guess I threw my money away on fire extinguishers.(And by fire extinguishers I mean nuclear missiles.)
  • Carson D The UAW has succeeded in organizing a US VW plant before. There's a reason they don't teach history in the schools any longer. People wouldn't make the same mistakes.
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