Future-proofing: Cummins Wants to Sell You More Than Just Diesels
It’s hard to hear the name Cummins and not immediately think of a Ram pickup struggling valiantly to pull a gnarled tree stump out of the unyielding earth. Certainly, the company’s diesel inline-six and V8 engines are to the truck world what Nike is to professional sports.
While Cummins’ fossil fuel-powered engines and power systems show no signs of becoming passé, a company ignores the future at its own peril. The green revolution is afoot, we’re told, and internal combustion power will one day occupy the niche currently inhabited by electric propulsion. With this in mind, Cummins has a plan.
During a teleconference Thursday, company executives outlined what the near future holds.
“As a global power leader for the commercial and industrial markets we serve, we are better positioned than any other company to win in new and emerging technologies,” said Tom Linebarger, Cummins Chairman and CEO. “Over the past 100 years, our ability to innovate and adapt has fueled our success and we are confident we are on the right path to do it again at this critical juncture. We are prepared to provide a range of power technologies to our customers from diesel and natural gas to fully electric and hybrid powertrains to ensure they always have the best solution for their application.”
That 6.7-liter inline-six turbo diesel in your Ram work truck (or oil-burning 5.0-liter V8 in your Nissan Titan) won’t disappear overnight. The company claims it will continue to focus on diesel engines as a core component of its business model, while pouring more R&D dollars into green tech. Cummins first went down this road with its natural gas-powered engines.
If future truck owners want it, Cummins wants to supply it.
So great is the urge to be out in front, the company is considering teaming up with others. Cummins hopes to develop a range of products — electric energy storage systems, power electronics and traction motor systems — for commercial applications.
“Cummins will begin electrified powertrain delivery in 2019, including battery electric and plug-in hybrids,” the company said in a statement. Calling these “first steps” just the beginning, Cummins claims to be working on gasoline engines which feature diesel-like performance, as well as a number of “exploratory” fuel cell projects.
[Image: Fiat Chrysler Automobiles]
More by Steph Willems
Latest Car Reviews
Read moreLatest Product Reviews
Read moreRecent Comments
- Tassos Jong-iL Not all martyrs see divinity, but at least you tried.
- ChristianWimmer My girlfriend has a BMW i3S. She has no garage. Her car parks on the street in front of her apartment throughout the year. The closest charging station in her neighborhood is about 1 kilometer away. She has no EV-charging at work.When her charge is low and she’s on the way home, she will visit that closest 1 km away charger (which can charge two cars) , park her car there (if it’s not occupied) and then she has two hours time to charge her car before she is by law required to move. After hooking up her car to the charger, she has to walk that 1 km home and go back in 2 hours. It’s not practical for sure and she does find it annoying.Her daily trip to work is about 8 km. The 225 km range of her BMW i3S will last her for a week or two and that’s fine for her. I would never be able to handle this “stress”. I prefer pulling up to a gas station, spend barely 2 minutes filling up my small 53 liter fuel tank, pay for the gas and then manage almost 720 km range in my 25-35% thermal efficient internal combustion engine vehicle.
- Tassos Jong-iL Here in North Korea we are lucky to have any tires.
- Drnoose Tim, perhaps you should prepare for a conversation like that BEFORE you go on. The reality is, range and charging is everything, and you know that. Better luck next time!
- Buickman burn that oil!
Comments
Join the conversation
I find an interesting angle on the pickup market: In the near future along comes a practical EV pickup. It's front wheel drive only. What share of the market would it fail to capture due to that factor? That's to say how many American buyers really need a pickup for it's intended purpose?
Let's fire up the ole Cummins and head to the truck meet! *click* *whirr* Wooohoooo!