2018 Ford Focus RS Gets a $5,000 Price Hike, Sort Of

Timothy Cain
by Timothy Cain

2018 will be the final year for the current iteration of the Ford Focus RS.

Shed a tear.

Now shed another tear for the old base price, because the old base Focus RS is done, CarsDirect says. For 2018, Ford is equipping every U.S.-bound edition of the Focus RS with a limited slip differential, the RS2 package, and 19-inch wheels.

As a result, the $36,995 2017 Ford Focus RS gives way to a $41,995 2018 Ford Focus RS.

Paging the Civic Type R. Civic Type R to the showroom.

Nah, probably not. The Focus RS will be thin on the ground for 2018. With only 1,000 copies imported to the U.S. from the Focus RS’s plant in Saarlouis, Germany, sufficient demand even at the full bore price is all but assured.

The $41,995 MSRP is uncomfortably high for muscle car fans. Ford’s Mustang GT, a 5.0-liter V8-powered coupe, stickers from $34,095. Even selecting the performance package barely ticks the Mustang GT’s price past $37K. The Mustang EcoBoost, which shares a powerplant with the Focus RS, is a whole ‘nuther, less expensive matter.

But while cross-shopping of the Mustang and Focus RS may occur, drawing parallels between Ford’s all-wheel-drive compact hatch and the rear-wheel-drive pony car is a mostly fruitless exercise.

The final 1,000 copies of the Ford Focus RS will more likely be purchased or leased because customers preferred the Ford over the Volkswagen Golf R, the sedan-only Subaru WRX STI, and the front-wheel-drive Honda Civic Type R, pricing for which has not yet been firmly announced. (Recent revelations lead us to believe the MSRP will slide in just under $35,000 for the 306-horsepower Civic hatch.)

Further suggesting demand won’t be a problem for the final 1,000 Focus RSs, CNET’s Roadshow reported a few months ago that Ford was selling around 500 copies of the Focus RS each month. The 2018 models may not last long at all.

The new $41,995 base price likely won’t be a problem, either. Road Show said the Focus RS’s average transaction price was $42,351.

[Image: Ford]

Timothy Cain is a contributing analyst at The Truth About Cars and Autofocus.ca and the founder and former editor of GoodCarBadCar.net. Follow on Twitter @timcaincars.

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  • BrunoT BrunoT on Jun 10, 2017

    Looks fun enough, but at over $40K you're into really nice CPO luxury brand material, cars that won't drop like rocks in value either. Consider that the ST version is, real world, exactly half the price, and this looks even worse.

    • JohnTaurus JohnTaurus on Jul 16, 2017

      Oh look, its another "I could buy a used ____ for that!". Okay, go get yourself a used CLA and enjoy your badge whoring. Luxury cars are some of the fastest depreciating vehicles out there, by the way. A (very) limited production sports car? Not so much. Give it a few years and low-mileage, unabused examples will be selling for more than they did new.

  • Bazza Bazza on Jun 11, 2017

    Overhyped, too harsh on the softest road settings, and as it turns out a bit too brittle with the RDU weak link. Ford really sold the development of the RS...preproduction videos and all...but ultimately it fell a bit short and the hype died quickly. It's fortunate that the production numbers are low enough to make it seem "in demand" and drive that ADP. I really want to like cars such as the RS. However, they're mostly just a reminder that Europeans pay way too much for even a modicum of performance. That doesn't translate well over here, and having Ford on the nameplate makes it even more problematic.

  • Bkojote Allright, actual person who knows trucks here, the article gets it a bit wrong.First off, the Maverick is not at all comparable to a Tacoma just because they're both Hybrids. Or lemme be blunt, the butch-est non-hybrid Maverick Tremor is suitable for 2/10 difficulty trails, a Trailhunter is for about 5/10 or maybe 6/10, just about the upper end of any stock vehicle you're buying from the factory. Aside from a Sasquatch Bronco or Rubicon Jeep Wrangler you're looking at something you're towing back if you want more capability (or perhaps something you /wish/ you were towing back.)Now, where the real world difference should play out is on the trail, where a lot of low speed crawling usually saps efficiency, especially when loaded to the gills. Real world MPG from a 4Runner is about 12-13mpg, So if this loaded-with-overlander-catalog Trailhunter is still pulling in the 20's - or even 18-19, that's a massive improvement.
  • Lou_BC "That’s expensive for a midsize pickup" All of the "offroad" midsize trucks fall in that 65k USD range. The ZR2 is probably the cheapest ( without Bison option).
  • Lou_BC There are a few in my town. They come out on sunny days. I'd rather spend $29k on a square body Chevy
  • Lou_BC I had a 2010 Ford F150 and 2010 Toyota Sienna. The F150 went through 3 sets of brakes and Sienna 2 sets. Similar mileage and 10 year span.4 sets tires on F150. Truck needed a set of rear shocks and front axle seals. The solenoid in the T-case was replaced under warranty. I replaced a "blend door motor" on heater. Sienna needed a water pump and heater blower both on warranty. One TSB then recall on spare tire cable. Has a limp mode due to an engine sensor failure. At 11 years old I had to replace clutch pack in rear diff F150. My ZR2 diesel at 55,000 km. Needs new tires. Duratrac's worn and chewed up. Needed front end alignment (1st time ever on any truck I've owned).Rear brakes worn out. Left pads were to metal. Chevy rear brakes don't like offroad. Weird "inside out" dents in a few spots rear fenders. Typically GM can't really build an offroad truck issue. They won't warranty. Has fender-well liners. Tore off one rear shock protector. Was cheaper to order from GM warehouse through parts supplier than through Chevy dealer. Lots of squeaks and rattles. Infotainment has crashed a few times. Seat heater modual was on recall. One of those post sale retrofit.Local dealer is horrific. If my son can't service or repair it, I'll drive 120 km to the next town. 1st and last Chevy. Love the drivetrain and suspension. Fit and finish mediocre. Dealer sucks.
  • MaintenanceCosts You expect everything on Amazon and eBay to be fake, but it's a shame to see fake stuff on Summit Racing. Glad they pulled it.
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