Black Sheep Ferdinand Pich Reappears as Porsche SE Attempts to Ease Tensions

Matt Posky
by Matt Posky

Porsche Automobil Holding SE has denied it intentionally misled investors over the severity of the VW emissions cheating crisis in 2015. With Volkswagen AG’s Chief Executive Officer Matthias Müller now personally caught up in the growing market manipulation investigation, it was only a matter of time before Porsche Automobil Holding released a statement to assure investors the board had done its job appropriately.

Müller’s joining of former VW CEO Martin Winterkorn, supervisory board chair Hans Dieter Poetsch, and board member Herbert Diess as the focus of government probes has made the situation appear fishier than a trawler’s top deck. However, at this week’s annual shareholders meeting, Poetsch said he is convinced none of the board members are guilty of any wrongdoing — presumably, he included himself in the statement.

“We perceive all legal claims against Porsche SE relating to the diesel issue as unfounded,” he explained.

Unfounded or not, the board has a lot on its plate right now. Members are having to cope with separate investigations coming from Stuttgart and Braunschweig-based prosecutors while fielding questions from annoyed investors. In total, the holdings firm is facing 165 individual diesel-related lawsuits from investors for a combined sum of just over 1 billion dollars. That sum is entirely separate from the billions Volkswagen was forced to pay by the U.S. government and the countless lawsuits from disgruntled customers across the globe.

Porsche SE, which is almost entirely controlled by members of the Porsche-Piëch family, is also still reeling from an internal power struggle after long-time VW patriarch Ferdinand Piech alleged his cousin Wolfgang Porsche and other board members knowingly withheld information from the public. Most of the family has since turned on Piëch, and he has agreed to sell his 14.7 percent stake to his amazingly rich relatives.

According to Germany’s Stuttgarter Zeitung, Ferdinand Piëch was in attendance at Tuesday’s shareholders meeting, despite having been absent from the event for the past two years. When asked how long he would remain on the board, he remained quiet as Wolfgang Porsche explained that his cousin had agreed to “remain available” until the sale of his shares could be finalized. Curiously, nobody asked if Piëch was just there to silently gloat.

[Image: Volkswagen AG]

Matt Posky
Matt Posky

A staunch consumer advocate tracking industry trends and regulation. Before joining TTAC, Matt spent a decade working for marketing and research firms based in NYC. Clients included several of the world’s largest automakers, global tire brands, and aftermarket part suppliers. Dissatisfied with the corporate world and resentful of having to wear suits everyday, he pivoted to writing about cars. Since then, that man has become an ardent supporter of the right-to-repair movement, been interviewed on the auto industry by national radio broadcasts, driven more rental cars than anyone ever should, participated in amateur rallying events, and received the requisite minimum training as sanctioned by the SCCA. Handy with a wrench, Matt grew up surrounded by Detroit auto workers and managed to get a pizza delivery job before he was legally eligible. He later found himself driving box trucks through Manhattan, guaranteeing future sympathy for actual truckers. He continues to conduct research pertaining to the automotive sector as an independent contractor and has since moved back to his native Michigan, closer to where the cars are born. A contrarian, Matt claims to prefer understeer — stating that front and all-wheel drive vehicles cater best to his driving style.

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  • V16 V16 on May 30, 2017

    Imagine sitting across from this guy during a performance review. His reputation is well earned.

  • NeilM NeilM on May 31, 2017

    "I know nuzzing!" [/schultz mode]

  • Corey Lewis Facing rearwards and typing while in motion. I'll be sick in 4 minutes or less.
  • Ajla It's a tricky situation. If public charging is ubiquitous and reliable then range doesn't matter nearly as much. However they likely don't need to be as numerous as fuel pumps because of the home/work charging ability. But then there still might need to be "surge supply" of public chargers for things like holidays. Then there's the idea of chargers with towing accessibility. A lack of visible charging infrastructure might slow the adoption of EVs as well. Having an EV with a 600+ mile range would fix a lot of the above but that option doesn't seem to be economically feasible.
  • 28-Cars-Later I'm getting a Knight Rider vibe... or is it more Knightboat?
  • 28-Cars-Later "the person would likely be involved in taking the Corvette to the next level with full electrification."Chevrolet sold 37,224 C8s in 2023 starting at $65,895 in North America (no word on other regions) while Porsche sold 40,629 Taycans worldwide starting at $99,400. I imagine per unit Porsche/VAG profit at $100K+ but was far as R&D payback and other sunk costs I cannot say. I remember reading the new C8 platform was designed for hybrids (or something to that effect) so I expect Chevrolet to experiment with different model types but I don't expect Corvette to become the Taycan. If that is the expectation, I think it will ride off into the sunset because GM is that incompetent/impotent. Additional: In ten years outside of wrecks I expect a majority of C8s to still be running and economically roadworthy, I do not expect that of Taycans.
  • Tassos Jong-iL Not all martyrs see divinity, but at least you tried.
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