Dodge Challenger SRT Demon to Have an MSRP Under Six Figures

Matt Posky
by Matt Posky

Dodge’s target demographic for the SRT Demon, which is presumably Hellcat owners with leftover money, will be relieved to learn that the straight-line monste r will be priced “well below ” six-figures. That’s a bargain considering that the majority of production vehicles that can approach its quarter-mile time are priced using the phrase “of a million dollars” as a reference point.

While it is a little surprising that Dodge isn’t trying to get excited shoppers to shell out more for the Demon, it has far more value to Fiat Chrysler as a media darling. Even at a much higher cost, it would still be too low volume to be a genuine money maker — but the positive attention it garners for the brand is invaluable.

Road & Track managed to sideline Tim Kuniskis, head of FCA’s passenger car brand, and squeeze some details out of him during the Demon’s unveiling at the New York Auto Show. “Obviously [the price] will be more than a regular Hellcat, but it’s gonna be well below six figures,” he said.

While that provides a good amount of speculative distance between the Hellcat’s $64,195 MSRP and $100,000, it does give us a surprisingly low place to start guessing. Dodge outfitted the Demon with some pretty competent gear and performance parts aren’t cheap, so don’t expect the base model to exist directly on top of the Hellcat sticker. However, a from-the-factory car that can churn out zero-to-sixty times on par with a Bugatti Chiron — for one-thirtieth of the price — is definitely cause for celebration.

[Image: Fiat Chrysler Automobiles]

Matt Posky
Matt Posky

A staunch consumer advocate tracking industry trends and regulation. Before joining TTAC, Matt spent a decade working for marketing and research firms based in NYC. Clients included several of the world’s largest automakers, global tire brands, and aftermarket part suppliers. Dissatisfied with the corporate world and resentful of having to wear suits everyday, he pivoted to writing about cars. Since then, that man has become an ardent supporter of the right-to-repair movement, been interviewed on the auto industry by national radio broadcasts, driven more rental cars than anyone ever should, participated in amateur rallying events, and received the requisite minimum training as sanctioned by the SCCA. Handy with a wrench, Matt grew up surrounded by Detroit auto workers and managed to get a pizza delivery job before he was legally eligible. He later found himself driving box trucks through Manhattan, guaranteeing future sympathy for actual truckers. He continues to conduct research pertaining to the automotive sector as an independent contractor and has since moved back to his native Michigan, closer to where the cars are born. A contrarian, Matt claims to prefer understeer — stating that front and all-wheel drive vehicles cater best to his driving style.

More by Matt Posky

Comments
Join the conversation
7 of 37 comments
  • Rday Rday on Apr 19, 2017

    This is FCA right? Why would anyone expect them to be logical or responsible when it comes to the public. Nuff said

  • Tlk Tlk on Apr 20, 2017

    What's with all the hate? Would you prefer fewer options available for purchase? Should anything done to excess be shunned? You people are no fun. I have 750 ponies under one of the hoods in my garage. Believe me, it never gets old. And I don't even have a mullet.

  • Notapreppie Notapreppie on Apr 20, 2017

    I'm not entirely certain why but for some reason I just can't be bothered to give a crap about this product. I don't hate it. I don't love it. I just don't care.

    • See 2 previous
    • MrIcky MrIcky on Apr 20, 2017

      @Flipper35 You cannot get the scat pak with the pentastar. Scat pak specifically means it has a 392. You could get a scat pak performance upgrade for the 5.7 which was a dealer installed AM item. But no 3.6s in the scat pak club house

  • Chi-One Chi-One on Apr 20, 2017

    @flipper35 Agree with your thoughts. However, Scat Pack is only available with 6.4L 392 HEMI.

Next