Volkswagen USA released an advertisement on YouTube today entitled “Luv Bug,” and it uses the ever-popular growing family angle to appeal to the customer.
Click through to watch this interesting take on in-car entertainment, and see if you spot what’s wrong.
A minute-long spot depicts a couple who has trouble anticipating what happens as you add to the head count of your family. From New Beetle to Jetta, Tiguan, and then (to the point) the Atlas, more children means you need more room. Apparently, extolling the virtues of having sex in various Volkswagen vehicles (but not the Atlas) was very important to the marketing team at Volkswagen.
The ad became a quick topic of discussion on TTAC’s internal Slack chat. Tim Cain didn’t like the lack of planning:
“I don’t like how they wait until the baby is approximately six months old to upsize. She should be pregnant. It’s when the baby is rear-facing that space is at a premium.”
“Wow, we don’t fit in the Beetle.” So they upgrade and don’t learn their lesson the next time. “Wow, we don’t fit in the Jetta.” So they upgrade and don’t learn their lesson the next time. “Wow, we don’t fit in the Tiguan.” So they upgrade. They’ll have nine kids and wonder why the Atlas isn’t working when they show up at Ford looking for a Transit.”
While Tim’s parental instincts kicked right in, your author was attuned to something a bit less practical, and a bit more OCD. Did you notice?
Just as the couple says goodbye to their New Beetle, replacing it with a new fourth-generation Jetta (sold from 1999-2005), it happens.
When their new red Jetta pulls up in front of another fourth generation inside the showroom, something is quite amiss in the right side of the shot. A sixth-generation Jetta awaits purchase as well. That model would not debut until several years later (in 2011), if the commercial’s timeline is to be believed.
Once alerted, Adam Tonge had an interesting hypothesis:
“Maybe they had Conan’s ‘In the Year 2000’ crystal ball, except it was set to 2010.”
Tim also suggested the dealer might have had some sort of advanced prototype sitting right in the showroom. There seem to be more questions than answers here, if one watches the commercial with an attentive eye.
Sex in the car, and products in showrooms years before they were available. What’s going on here?
[Image capture: VW USA/YouTube]