By on March 3, 2017

Chevrolet Tahoe overlooking a city

As urban populations grow and analysts continue to predict dwindling car ownership, alternatives have sprung up and automakers are gradually getting in on that sweet car-sharing action. Currently active in 17 North American cities, General Motors’ hourly ride-sharing unit Maven has been building slowly.

GM is now expanding Maven to include long-term rentals which, come to think of it, sounds identical to what it was doing with its Book by Cadillac premium subscription service. While the Caddy offering is intended to be a monthly subscription serving as an alternative to normal vehicle ownership, nothing is really stopping customers from using “Maven Reserve” in a similar manner.

Also similar is the pricing. While the special Maven Reserve vehicles don’t yet encompass all GM’s fleet, a Chevrolet Tahoe runs $1,500 for 28 days, which is identical to the subscription fee for Cadillac Book, which also includes curbside car delivery and mid-month vehicle swapping.

In essence, GM is allowing you to have simultaneous access to a CTS-V and Escalade or a Tahoe for the same amount of money. 

To compare, the Tahoe can be leased in a traditional manner for $299/month and found for similar, occasionally lower, monthly rates through traditional rental agencies — provided you are less picky and they aren’t gouging for larger vehicles, which they may. Drivers can also use Maven’s normal on-demand service and get that same vehicle for roughly $14 an hour or a slightly discounted daily rate.

At the moment, the only other long-term option is an extended-range Chevy Volt for $1,100. GM explained the limited offerings are due to the program’s initial California location and customer preference. When monthly rentals eventually roll out to other parts of the country, expect more options.

The case to be made for Maven Reserve over Zipcar or an airport rental is that General Motors provides SiriusXM satellite radio, 4G LTE WiFi. insurance, a $100 gas voucher, and a parking space for when you aren’t driving. However, the usefulness of that space will be largely dependent upon how close it is to your home base. While any open slab of concrete is worth its weight in gold in a densely populated city, its of no help to you if you can’t easily access it.

Maven Reserve is currently only available in Los Angeles and San Francisco while Book by Cadillac exists in the New York Metropolitan area. However, GM says it anticipates expanding both services to other cities soon.

[Image: General Motors]

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14 Comments on “GM’s Maven Reserve: Book a Tahoe for the Same Price as an Escalade or CTS-V...”


  • avatar
    PrincipalDan

    “To compare, the Tahoe can be leased in a traditional manner for $299/month and found for similar, occasionally lower, monthly rates through traditional rental agencies — provided you are less picky and they aren’t gouging for larger vehicles, which they may.”

    Or at the end of 2016 when GMC dealers were offering 0% for 72 months on Yukons.

  • avatar
    LS1Fan

    This makes a lot of sense for downtown city dwellers.

    That’s not a friendly environment to own a car ; between semiannual parking permits ($480.00 yearly please) , residential permits (extra), property crime if you park on the street (it’s not a matter of if but when your window gets busted), random city parking tickets (I racked up about one every quarter whether I parked legally or not ) , damage to the car from other morons that can’t drive or park ,and access to rapid transit combined with a seasonal need for a car (moving , holidays,etc) make this a better deal then it seems.

    Short version-better to pay $1,100 one time for a truck then to cough up thousands of dollars more then that yearly to own a vehicle that costs you $500 monthly just to park and that you’re only going to use maybe twice a year. Renting a car might seem like a solution,but Enterprise won’t spot you for parking.

    • 0 avatar
      Snooder

      Sure. But there’s something viscerally wrong with the idea that a normal middle class consumer who needs a Tahoe for a family vacation or similar short term trip is going to be cool with dropping a G.

      • 0 avatar
        whynot

        Someone needing a a Tahoe for a family vacation or a similar short term trip will not be using this service. The G is for a month long rental. According to the article daily rates are also offered.

      • 0 avatar
        dal20402

        For a two-week trip, I’d be totally cool with dropping $700 or more for the right vehicle. Compared with cost of ownership of the same vehicle in the city, it’s entirely reasonable.

  • avatar
    jkross22

    Real actors, not people.

    https://www.maven.com/us/howitworks.html?ppc=GOOGLE_700000001303484_71700000017069053_58700002153218625_p17911065120&gclid=CJnLx6TjutICFSh3MgodPlgO0w&gclsrc=ds

    The picture of the “Maven member” looks like he needs a bathroom, stat.

  • avatar
    whitworth

    “To compare, the Tahoe can be leased in a traditional manner for $299/month and found for similar, occasionally lower”

    Are you sure about that? I had no idea you could lease a new Tahoe for that low unless there is a really big down payment.

  • avatar
    stingray65

    As a possible business model for a few car-less but otherwise wealthy inner-megacity dwellers this might work, but if GM is hoping this will move the needle in terms of profits or unit sales they are dreaming.

  • avatar
    CaddyDaddy

    You can get Tahoe or an Esclade for the same price? …..oh, that’s because the cost to manufacture is only separated by about $6.

  • avatar

    How come nobody’s complained about General Motors culturally appropriating the Yiddish term “maven”? How dare GM appropriate a term from Jewish culture and use it for the crass, commercial purpose of naming a ride sharing service? /s

    It comes from the Hebrew word “may-veen”, understands, and in Yiddish came to mean expert.

    FWIW, there are some rather vulgar Yiddish words that have passed into common American vernacular that you can get away with saying them on the radio or on broadcast television with nary a concern about the FCC’s obscenity rules.

  • avatar
    dal20402

    This could actually be useful to me if it were available in Seattle. I’ve been thinking of buying a large CUV because we are going to be taking a fair number of road trips for the foreseeable future and will be a bit cramped in my LS460, especially while both kids are in bulky car seats. But if the rates for 14-day rentals are consistent with this 28-day price, it might be more cost-effective for me to rent a Traverse or Enclave from Maven instead. The rate is lower than it is from a rental company and you have more precise choice over the vehicle you get. And I’d get to keep the comfy sedan for the times when we’re not stuffing ludicrous amounts of gear in the back.

  • avatar
    dal20402

    “To be clear, a Tahoe can be leased in a traditional manner for $299/month”

    Unmitigated b.s. If that were the case, despite my general disdain for the GM BOFs I’d have one.

    The lowest rate I’ve seen on a stripper Tahoe with no down is just short of $600/month.


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