Buick to Replace Regal Sedan With Its First Wagon in Over Two Decades

Matt Posky
by Matt Posky

General Motors has plans to swap the American spec Buick Regal sedan with the brand’s first wagon in ages. The replacement Regals are anticipated to be rebadged Opel Insignia Grand Sport hatchbacks and Sports Tourer wagons, both of which were on display at the 87th Geneva International Motor Show this month.

Ditching the sedan is big deal since it’s been Buick’s preferred body style and the only way to get a Regal since 1996. Granted, the five-door should appear sedan-like until it’s time to put away the groceries and the glass raises to offer unprecedented access to that sweet rear end. Those with the most highly evolved automotive palates will — obviously — opt for the unadulterated perfection that is the station wagon.

Interestingly, 1996 was also the final year consumers had access to Buick-based minivan alternatives like the Roadmaster Wagon. (I promise you, we did not mean to mention the Roadmaster three times in one day. —Mark) The death of the wood-paneled V8 estate would lead to a string of years where the 3800 Series sedans would become the brand’s only option, a trend broken by the introduction of the Rendezvous in 2001.

Regal deliveries dropped like a stone tied to a lead weight since it’s 2011 reintroduction, settling to the bottom at half that year’s annual sales almost immediately and staying there ever since. Considering U.S. sales of midsize sedans have also dwindled over the last couple of years, swapping to a different bodystyle is in the Regal’s best interest. At this point, it’s almost more surprising that GM didn’t just decide to make it into another crossover.

While a sedan version is likely to continue on in China — where Buick is universally adored — Automotive News reported LMC Automotive and AutoForecast Solutions claiming the rest of the Regal lineup will be imported from Opel’s Rüsselsheim factory in Germany.

Long-standing production of the Regal for in North America is expected to end at GM’s Oshawa Car Assembly in Ontario this year. The plant is swapping production efforts to full-size trucks in 2018. The next-generation Regal is also likely the final Buick produced by Opel. General Motors agreed to sell the company, along with Vauxhall, to France’s PSA Group for $2.3 billion last week.

Opel’s updated Insignia will have optional all wheel drive with torque vectoring and an eight-speed transmission running gears for a 2.0-liter VVT turbocharged inline-four. While we don’t know what will make it to the Regal, none of that seems unreasonable in addition to a more-affordable FWD model.

The 2018 Buick Regal is slated to make its global debut on April 4th at General Motors’ Warren Technical Center in Metropolitan Detroit, followed by an appearance at the New York International Auto Show alongside the redesigned and better-selling Enclave crossover.

[Images: Opel]

Matt Posky
Matt Posky

A staunch consumer advocate tracking industry trends and regulation. Before joining TTAC, Matt spent a decade working for marketing and research firms based in NYC. Clients included several of the world’s largest automakers, global tire brands, and aftermarket part suppliers. Dissatisfied with the corporate world and resentful of having to wear suits everyday, he pivoted to writing about cars. Since then, that man has become an ardent supporter of the right-to-repair movement, been interviewed on the auto industry by national radio broadcasts, driven more rental cars than anyone ever should, participated in amateur rallying events, and received the requisite minimum training as sanctioned by the SCCA. Handy with a wrench, Matt grew up surrounded by Detroit auto workers and managed to get a pizza delivery job before he was legally eligible. He later found himself driving box trucks through Manhattan, guaranteeing future sympathy for actual truckers. He continues to conduct research pertaining to the automotive sector as an independent contractor and has since moved back to his native Michigan, closer to where the cars are born. A contrarian, Matt claims to prefer understeer — stating that front and all-wheel drive vehicles cater best to his driving style.

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  • Jalop1991 does the odometer represent itself in an analog fashion? Will the numbers roll slowly and stop wherever, or do they just blink to the next number like any old boring modern car?
  • MaintenanceCosts E34 535i may be, for my money, the most desirable BMW ever built. (It's either it or the E34 M5.) Skeptical of these mods but they might be worth undoing.
  • Arthur Dailey What a load of cow patties from fat cat politicians, swilling at the trough of their rich backers. Business is all for `free markets` when it benefits them. But are very quick to hold their hands out for government tax credits, tax breaks or government contracts. And business executives are unwilling to limit their power over their workers. Business executives are trained to `divide and conquer` by pitting workers against each other for raises or promotions. As for the fat cat politicians what about legislating a living wage, so workers don't have to worry about holding down multiple jobs or begging for raises? And what about actually criminally charging those who hire people who are not legally illegible to work? Remember that it is business interests who regularly lobby for greater immigration. If you are a good and fair employer, your workers will never feel the need to speak to a union. And if you are not a good employer, then hopefully 'you get the union that you deserve'.
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  • EBFlex The simple fact is very small and cheap ICE vehicles have a range thats longer than all EVs. That is the bar that needs met. And EVs cannot meet that.Of course range matters. But that's one element of many that make EVs completely ineffective at replacing ICE vehicles.
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