Chicago 2017: The 2018 Toyota RAV4 'Adventure' is Code for RAV4 'Towing Package'

Matt Posky
by Matt Posky

No longer worried about being eaten by wolves, humans have developed a desire to carefully reintroduce a little excitement into their lives now and again. Sometimes, just the illusion of excitement is sufficient.

The compact crossover crowd isn’t exactly a pulse-quickening segment, so the 2018 Toyota RAV4’s Adventure trim, exposed Thursday at the 2017 Chicago Auto Show, didn’t need to do backflips to stand out. The Adventure is essentially an appearance package with some tow prepping performed at the factory. However, Toyota’s current hit-or-miss styling seems to have made its mark on the RAV4, and is further improved by trim-specific upgrades both inside and out.

Mechanical changes are modest. The adventure-enhanced RAV4 increases ride height and upgrades the radiator while adding coolers for both engine oil and transmission fluid. It doesn’t improve the 2.5-liter four-cylinder’s 176 horsepower rating, but it more than doubles the towing capacity of the base model RAV4. All-wheel-drive Adventures can tug 3,500 pounds and front-wheel drive units can pull 2,900 lbs.

Exterior chances are noticeably more abundant, starting with Toyota’s use of flared wheel arches. The Adventure also has wheel well liners that nicely reduce the unsightly gap on the raised crossover and unique lower-body cladding, too. These are supposed to be protective elements for when you kick up a bunch of gravel while off-roading this puppy, but they serve an equally important role by toughening up the RAV4’s image. Black wheels, bezels, and roof rack round out the Adventure’s exclusive exterior touches.

Inside, Toyota has added a leather-wrapped shifter, door-sill protectors, all-weather floor mats, a and 120-volt power outlet in the cargo area. There is also an optional Cold Weather package that adds a heated steering wheel, heated cloth front seats, and a wiper de-icer.

Obviously, obligatory trim-specific badging will appear inside of the vehicle and out.

The Adventure is definitely not an off-roading behemoth, but it is the RAV4 trim you’ll want to take camping and it’s not a bad looker. Toyota didn’t give up pricing details but we expect it to come in just under $30,000 when it goes on sale this September.

[Images: Toyota]

Matt Posky
Matt Posky

A staunch consumer advocate tracking industry trends and regulation. Before joining TTAC, Matt spent a decade working for marketing and research firms based in NYC. Clients included several of the world’s largest automakers, global tire brands, and aftermarket part suppliers. Dissatisfied with the corporate world and resentful of having to wear suits everyday, he pivoted to writing about cars. Since then, that man has become an ardent supporter of the right-to-repair movement, been interviewed on the auto industry by national radio broadcasts, driven more rental cars than anyone ever should, participated in amateur rallying events, and received the requisite minimum training as sanctioned by the SCCA. Handy with a wrench, Matt grew up surrounded by Detroit auto workers and managed to get a pizza delivery job before he was legally eligible. He later found himself driving box trucks through Manhattan, guaranteeing future sympathy for actual truckers. He continues to conduct research pertaining to the automotive sector as an independent contractor and has since moved back to his native Michigan, closer to where the cars are born. A contrarian, Matt claims to prefer understeer — stating that front and all-wheel drive vehicles cater best to his driving style.

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  • Dont.fit.in.cars Dont.fit.in.cars on Feb 09, 2017

    I like it, more important is I fit in the thing.

  • Thornmark Thornmark on Feb 10, 2017

    Looks like a good move for Toyota. Many small trailer owners would like something like this - reliable, versatile and relatively fuel efficient.

  • Honda1 Unions were needed back in the early days, not needed know. There are plenty of rules and regulations and government agencies that keep companies in line. It's just a money grad and nothing more. Fain is a punk!
  • 1995 SC If the necessary number of employees vote to unionize then yes, they should be unionized. That's how it works.
  • Sobhuza Trooper That Dave Thomas fella sounds like the kind of twit who is oh-so-quick to tell us how easy and fun the bus is for any and all of your personal transportation needs. The time to get to and from the bus stop is never a concern. The time waiting for the bus is never a concern. The time waiting for a connection (if there is one) is never a concern. The weather is never a concern. Whatever you might be carrying or intend to purchase is never a concern. Nope, Boo Cars! Yeah Buses! Buses rule!Needless to say, these twits don't actual take the damn bus.
  • MaintenanceCosts Nobody here seems to acknowledge that there are multiple use cases for cars.Some people spend all their time driving all over the country and need every mile and minute of time savings. ICE cars are better for them right now.Some people only drive locally and fly when they travel. For them, there's probably a range number that works, and they don't really need more. For the uses for which we use our EV, that would be around 150 miles. The other thing about a low range requirement is it can make 120V charging viable. If you don't drive more than an average of about 40 miles/day, you can probably get enough electrons through a wall outlet. We spent over two years charging our Bolt only through 120V, while our house was getting rebuilt, and never had an issue.Those are extremes. There are all sorts of use cases in between, which probably represent the majority of drivers. For some users, what's needed is more range. But I think for most users, what's needed is better charging. Retrofit apartment garages like Tim's with 240V outlets at every spot. Install more L3 chargers in supermarket parking lots and alongside gas stations. Make chargers that work like Tesla Superchargers as ubiquitous as gas stations, and EV charging will not be an issue for most users.
  • MaintenanceCosts I don't have an opinion on whether any one plant unionizing is the right answer, but the employees sure need to have the right to organize. Unions or the credible threat of unionization are the only thing, history has proven, that can keep employers honest. Without it, we've seen over and over, the employers have complete power over the workers and feel free to exploit the workers however they see fit. (And don't tell me "oh, the workers can just leave" - in an oligopolistic industry, working conditions quickly converge, and there's not another employer right around the corner.)
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