Marchionne in Talks With NASCAR, Wants Dodge to Return to the Track

Steph Willems
by Steph Willems

The old NASCAR adage “Win on Sunday, sell on Monday” still temps modern automakers, and Fiat Chrysler Automobiles CEO Sergio Marchionne isn’t immune to its spell.

After pulling out of stock car racing in 2012 to get its financial house in order, FCA now wants to see the Dodge brand back on the track.

According to Autoweek, Marchionne spoke with NASCAR executive vice-president Jim France about the possibility this past weekend.

Yes I’d love to,” Marchionne said on Sunday when asked whether he’d like to see Dodge return to the circuit. “I talked to Jim France about this just last night.”

Consider that exchange as FCA dipping its toe in the NASCAR pool. After declaring bankruptcy, and with the economic turmoil of the recession swirling, the automaker made the painful decision to pull out of NASCAR back in 2009. Marchionne claims that he’d like to take the plunge again, but hasn’t figured out the best way to return.

“I’m the one that made the decision to pull Dodge out,” Marchionne told Autoweek. “I am the guilty party at the table. In 2009 we came out of bankruptcy; we couldn’t (justify) racing in NASCAR when I was trying to pay bills and make payroll.”

The FCA boss said he pans to revisit to the issue “in short order.” France has confirmed that the sanctioning body is in talks to bring in another manufacturer, but isn’t willing to make an announcement just yet.

Returning Dodge to NASCAR is a loose end Marchionne would like to see tied up before his scheduled retirement in 2018. It could also return a bit of the exposure the brand has lost in recent years. As for whether we’ll ever see a compact or midsize Dodge again, well, that’s up to Marchionne (or his successor).

Steph Willems
Steph Willems

More by Steph Willems

Comments
Join the conversation
2 of 31 comments
  • Zip89123 Zip89123 on Dec 05, 2016

    It has to be the other way around. I'm more inclined to believe France approached Marchionne. Just the same, Napcar has been ruined by France. Marchionne should stick with F1.

  • 05lgt 05lgt on Dec 06, 2016

    be funny as heck if they ran a "jeep" sprint cup spec car. the grill (decal?) and some logo's are all the "brand" they get anymore, so ... why not?

  • CanadaCraig You can just imagine how quickly the tires are going to wear out on a 5,800 lbs AWD 2024 Dodge Charger.
  • Luke42 I tried FSD for a month in December 2022 on my Model Y and wasn’t impressed.The building-blocks were amazing but sum of the all of those amazing parts was about as useful as Honda Sensing in terms of reducing the driver’s workload.I have a list of fixes I need to see in Autopilot before I blow another $200 renting FSD. But I will try it for free for a month.I would love it if FSD v12 lived up to the hype and my mind were changed. But I have no reason to believe I might be wrong at this point, based on the reviews I’ve read so far. [shrug]. I’m sure I’ll have more to say about it once I get to test it.
  • FormerFF We bought three new and one used car last year, so we won't be visiting any showrooms this year unless a meteor hits one of them. Sorry to hear that Mini has terminated the manual transmission, a Mini could be a fun car to drive with a stick.It appears that 2025 is going to see a significant decrease in the number of models that can be had with a stick. The used car we bought is a Mk 7 GTI with a six speed manual, and my younger daughter and I are enjoying it quite a lot. We'll be hanging on to it for many years.
  • Oberkanone Where is the value here? Magna is assembling the vehicles. The IP is not novel. Just buy the IP at bankruptcy stage for next to nothing.
  • Jalop1991 what, no Turbo trim?
Next