Tesla Rearranges Pricing and Trims for the Umpteenth Time, and You'll Pay for It

Matt Posky
by Matt Posky

Tesla’s Model S 60 has come and gone only to show up again as the “bargain” Tesla, even though it’s actually just a cheaper Model S 75 with a stingy computer.

Now, inside information suggests it’ll be going up in price even if you decided not to add the company’s cool new transparent roof. With the automaker seemingly hoping to squeeze every last buck out of its lineup, the top-flight versions of both of its models have now been propelled into the pricing stratosphere.

The value of the electric credits Tesla sells has hit a plateau, and with Elon Musk fuming over it, the company may just be looking for a way to make a quick buck without borrowing or holding a stock sale. Electrek broke the news on the price increase after consulting an inside source that had previously given them information on Tesla’s Powerwall charging station.

The everyman Model S 60 that this alleged $2,000 would be tacked onto is essentially the S 75 with a software-restricted battery set to only 60 kilowatt hours. Previously, you could purchase a Model S 75 for $74,500 or the same car with features removed for $66,000 and pay the difference of $8,500 to unlock the battery’s full potential.

There are two ways to look at this: Either consumers are getting a slightly less great deal on what is essentially a higher trim car, or they are being taxed for being too poor to buy the more expensive car from go.

Confusing pricing isn’t all Tesla is working on. The company announced the confirmation of its in-house glass technology group a few days ago, and those folks must be hard at work, given that the Model S design studio has added an full glass roof to the car. The website has it as a $1,500 option and bumped up the panoramic sunroof to $2,000 — $500 more than it used to be.

Having sat under the panoramic sunroof on partly cloudy day, I would urge anyone looking into an entirely glass roof to invest in some kind of retractable sunshade or get extra familiar with the climate function on your phone. Also, consider buying a floppy gardener’s hat to wear around while driving.

Tesla has also removed the P90D variant of the Model S and Model X lineup as of late Thursday evening. This leaves the P100D as the only performance option and the only one with the braggadocious “ludicrous mode.” It also leaves an Audi A5’s worth of pricing distance between the 100 kWh vehicles and the next highest trim.

The glass roof is available now, the P90D is never available again, and the price increase on the base Model S should arrive on November 22.

[Image: Tesla Motors]

Matt Posky
Matt Posky

A staunch consumer advocate tracking industry trends and regulation. Before joining TTAC, Matt spent a decade working for marketing and research firms based in NYC. Clients included several of the world’s largest automakers, global tire brands, and aftermarket part suppliers. Dissatisfied with the corporate world and resentful of having to wear suits everyday, he pivoted to writing about cars. Since then, that man has become an ardent supporter of the right-to-repair movement, been interviewed on the auto industry by national radio broadcasts, driven more rental cars than anyone ever should, participated in amateur rallying events, and received the requisite minimum training as sanctioned by the SCCA. Handy with a wrench, Matt grew up surrounded by Detroit auto workers and managed to get a pizza delivery job before he was legally eligible. He later found himself driving box trucks through Manhattan, guaranteeing future sympathy for actual truckers. He continues to conduct research pertaining to the automotive sector as an independent contractor and has since moved back to his native Michigan, closer to where the cars are born. A contrarian, Matt claims to prefer understeer — stating that front and all-wheel drive vehicles cater best to his driving style.

More by Matt Posky

Comments
Join the conversation
7 of 40 comments
  • Jpolicke Jpolicke on Nov 05, 2016

    If Tesla was putting a 20% smaller battery in the S60 I'd be fine with that, but just blocking that much range in a S75 battery to me is obnoxious. It's like ordering a steak shown on the menu as one of the specials of the day and being told you can only eat four fifths of it because that's the "special". Also, if it gets that uncomfortable under that panoramic roof, then Tesla's glass technology is woefully deficient. The roof of my Scion tC was all glass but 10 years ago Toyota knew how to coat it so that solar heating was never an issue.

    • See 4 previous
    • Krhodes1 Krhodes1 on Nov 06, 2016

      @shaker It long predates Silicon Valley - IBM has been doing this sort of thing practically since they invented the mainframe computer.

  • SCE to AUX SCE to AUX on Nov 05, 2016

    How much will Chicago Cubs tickets cost next season?

  • MaintenanceCosts Nobody here seems to acknowledge that there are multiple use cases for cars.Some people spend all their time driving all over the country and need every mile and minute of time savings. ICE cars are better for them right now.Some people only drive locally and fly when they travel. For them, there's probably a range number that works, and they don't really need more. For the uses for which we use our EV, that would be around 150 miles. The other thing about a low range requirement is it can make 120V charging viable. If you don't drive more than an average of about 40 miles/day, you can probably get enough electrons through a wall outlet. We spent over two years charging our Bolt only through 120V, while our house was getting rebuilt, and never had an issue.Those are extremes. There are all sorts of use cases in between, which probably represent the majority of drivers. For some users, what's needed is more range. But I think for most users, what's needed is better charging. Retrofit apartment garages like Tim's with 240V outlets at every spot. Install more L3 chargers in supermarket parking lots and alongside gas stations. Make chargers that work like Tesla Superchargers as ubiquitous as gas stations, and EV charging will not be an issue for most users.
  • MaintenanceCosts I don't have an opinion on whether any one plant unionizing is the right answer, but the employees sure need to have the right to organize. Unions or the credible threat of unionization are the only thing, history has proven, that can keep employers honest. Without it, we've seen over and over, the employers have complete power over the workers and feel free to exploit the workers however they see fit. (And don't tell me "oh, the workers can just leave" - in an oligopolistic industry, working conditions quickly converge, and there's not another employer right around the corner.)
  • Kjhkjlhkjhkljh kljhjkhjklhkjh [h3]Wake me up when it is a 1989 635Csi with a M88/3[/h3]
  • BrandX "I can charge using the 240V outlets, sure, but it’s slow."No it's not. That's what all home chargers use - 240V.
  • Jalop1991 does the odometer represent itself in an analog fashion? Will the numbers roll slowly and stop wherever, or do they just blink to the next number like any old boring modern car?
Next