"…and Re-vulcanize These Tires!" Bentley Spares Owners From the Hassle of Pumping Gas

Steph Willems
by Steph Willems

You’re a busy person, and standing at a gas station with a nozzle in your hand is for plebes.

Not to put too much of undergrad term paper slant on it, but that’s what Bentley silently suggests by rolling out a trial fuel delivery service for its owners. The ultra-luxury automaker has teamed up with U.S. tech startup Filld to offer the perk.

For the next three months, Bentley owners in California can have gasoline delivered to their vehicle via an app. Because the service (called “Filld for Bentley”) is meant to be the ultimate in convenience, that means anytime, anywhere. Owners simply open an app and request the filling time — the vehicle’s connectivity functions and the Filld app work together to locate the vehicle and unlock the fuel cap.

The automaker calls it “concierge fuel service,” which brings to mind images of a silver urn rolled in on an ornate teak dolly. Perhaps even a decanter. (And how will these deliverymen be dressed?)

The trial could herald a permanent fuel delivery service, though the automaker claims it will first weigh owner feedback. Bentley says it sees the two companies working together on other convenience-based initiatives.

Christophe Georges, Bentley’s product and marketing director, said in a statement that the company is looking at ways “to offer our customers tailored, convenient, smart services that afford them the greatest luxury of all: more time.”

Filld, a San Francisco-based startup that raised $3.25 million in seed funding last fall, first offered its fuel delivery services in the Silicon Valley area.

[Image: Bentley Media]

Steph Willems
Steph Willems

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  • TDIGuy TDIGuy on Oct 05, 2016

    If they could somehow figure out how to make the car call their app when fuel level is low they would make a killing.

  • Ricky Spanish Ricky Spanish on Oct 05, 2016

    The rich get richer, the poor gets poorer, and Rome will soon burn.

  • Lightspeed Lightspeed on Oct 05, 2016

    The rich aren't like us. So, if someone can find another way to monetize their time, they too can become rich. But, there is also this, the rich don't want to even set one physical foot in our world. Food is delivered to the mansion, why not gas? All places of entertainment have special entrances, private boxes, rooms, special airport lounges, special access to customs and security etc. They literally don't need to set foot in the vast world of 99-percenters that support their ability to get fed, hydrated, entertained and transported.

    • 28-Cars-Later 28-Cars-Later on Oct 05, 2016

      Given the choice, I don't want to step foot in the physical world of the proles either.

  • Lon888 Lon888 on Oct 06, 2016

    I wonder if the really snooty owners can select vintage and octane. "Oh, do you have the '72 Sunoco 100 or the 71 Mobil 94 octane. The super snooty will only choose premium European petrols - say the "99 ELF 5 -star or perhaps the 2003 Agip Super Sint 100. The 1-percenters are really starting to get on my nerves now - given Trump's taxes were released. Miserable tax and draft dodging prick.

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