Because Volkswagen Has Nothing to Sell, This is Happening
Published: June 1st, 2016
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Volkswagen, as it slides further into sales bedlam, has decided the best thing to boost its profile in America is a pink Beetle with a hashtag for a name.
I wish I was making this up.
Volkswagen announced production of the hashtag and all, this morning. It wears what Volkswagen calls Fresh Fuchsia Metallic paint. I call it a bright shade of desperation.
Everything else is the same as the typical Beetle nobody buys: a 1.8 TSI engine, six-speed automatic transmission, and the choice of coupe or convertible. Also standard is catastrophic depreciation and an overwhelming sense of dread born from not buying a Golf.
More by Mark Stevenson
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Praise the Lord! I can finally get a VW that's the same color as my denture cream...
Volkswagen used to have an enthusiast following that would buy this car because it is odd and dopey. Those people are likely long gone.
At least this VW gimmick is only one color... http://www.thetruthaboutcars.com/2013/03/volkswagen-golf-harlequin-vws-strangest-idea/
Barbie beetle?