Chevrolet Upstages Ford - Then Honda Throws Composite Shade on Both
You may’ve noticed an ad campaign by General Motors touting the toughness of its steel cargo bed in comparison with Ford’s aluminum cargo hold. The Chevy came out battered and bruised, but Ford’s aluminum-bodied F-150 incurred multiple lacerations. GM, in its comparison, proclaimed itself the winner.
Then late Friday, a plucky upstart called Honda (you may know the company for its motorized bicycles and electrical generators), threw massive shade on the Detroit rivalry using the same test.
Honda’s engineers (not the PR folks, though Honda PR distributed the video) performed roughly the same rock-drop test as the Chevrolet advertising campaign. The result? Just some scratches in the Ridgeline’s composite bed. Not a dent. Not a break. And the in-bed storage door still opened and closed as designed.
Well done, Honda. Now all we need is a real truck for your trick bed.
More by Mark Stevenson
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Denver Mike--I don't like either Dennis or Howie. Maybe a Ford fan boy would like Dennis. I always liked Mike Rowe and I liked Sam Eliot on the Ram commercials--both are more believable. Ford should hire Mike back. Anson Mount would be a good spokesperson for Chevy trucks.
I'm not a Ridgeline fun but come on! It is a nice truck just is different! Why it isn't a truck? Because hasnt got a frame under the chassis? Not everybody need a truck to carry heavy stuff some need a truck to carry lighter stuff and this can do it the Ridgeline very well. In the other hand it drives and feels quite comfortable just like as an SUV or a common car with excellent ride and fuel consumption.I think Honda has create a different truck is something completely different than the mainstream truck and they deserve all the credit for their try.