Carmoji Has the Perfect Product for Passive-Aggressive Millennials

Steph Willems
by Steph Willems

Horns, middle fingers and withering glares have worked well for generations of motorists, and we don’t see a reason to change.

Well, a startup company is now threatening this tradition, and they’re doing it with one of the world’s biggest scourges — emojis. MotorMood wants to insert smiley and winky face emojis into volatile vehicular traffic situations with their new product, the imaginatively named Carmoji.

Your neighbours, or maybe even a friend or relative, helped MotorMood crowdfund $117,000 for this product, which operates via a sun visor-mounted button.

Call us a bunch of grouchy Luddites, but emojis are on par with — and possibly worse — than man buns, beards down to a man’s nipples, and Tumblr. Why, you ask? Why don’t you like smiley faces that light up in a vehicle’s rear window with the push of a wireless button? What’s wrong with a provocative wink or thumbs up? When did your soul die?

For starters, we’re not GM (whose emoji addiction reached Betty Ford levels last year). There’s also a creepy, detached aspect to emojis — especially smiley faces. They can seem awkward and disturbing, like Furries or a team mascot. Granted, hand clapping emojis are useful when you can’t find that gif of Orson Welles applauding in Citizen Kane.

Another thing: when would you utilize a winky face emoji in traffic? What type of vehicular interaction warrants a wink? I saw what you did there, big boy. You sly devil, you.

If a motorist wants to assert their individual liberty and spend 20 bucks on a Carmoji, that’s their right, but driving calls for a certain level of suspicion towards other drivers. Adding a Carmoji to your rear window seems a lot like adding a target to your back, and inviting others to share less-than-friendly gestures.

That’s what vegan bumper stickers are for.

[Animated image: MotorMood]

Steph Willems
Steph Willems

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  • STS_Endeavour STS_Endeavour on Jun 15, 2016

    I'm so behind the times, I still have my Jabba the Hutt Beanie-Baby from the 90's on my car's rear windscreen dash.

  • FAHRVERGNUGEN FAHRVERGNUGEN on Jun 16, 2016

    Is there an animated emoticon for GFY? Guess it would look like @ ,just in motion.

  • Kwik_Shift_Pro4X Where's the mpg?
  • Grg These days, it is not only EVs that could be more affordable. All cars are becoming less affordable.When you look at the complexity of ICE cars vs EVs, you cannot help. but wonder if affordability will flip to EVs?
  • Varezhka Maybe the volume was not big enough to really matter anyways, but losing a “passenger car” for a mostly “light truck” line-up should help Subaru with their CAFE numbers too.
  • Varezhka For this category my car of choice would be the CX-50. But between the two cars listed I’d select the RAV4 over CR-V. I’ve always preferred NA over small turbos and for hybrids THS’ longer history shows in its refinement.
  • AZFelix I would suggest a variation on the 'fcuk, marry, kill' game using 'track, buy, lease' with three similar automotive selections.
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