U.S. Auto Sales Brand-By-Brand Results: April 2016 YTD
The U.S. auto industry once again reported gains in excess of three percent in April 2016, thanks to significant improvements at Honda, Nissan, and Fiat Chrysler Automobiles.
General Motors continued to de-emphasize fleet sales. FCA continued to emphasize incentive spending, with TrueCar pegging their average April incentive per vehicle at a hair under $4,000. Only BMW’s was higher.
BMW is at the forefront of the luxury downturn — sales at the namesake brand slid seven percent in April and are down 10 percent through the first one-third of 2016. Mercedes-Benz led all premium brands in April and in year-to-date terms.
Ford’s F-Series produced its second consecutive 70,000-plus sales month, and truck sales jumped at General Motors and Ram, too. Sales of smaller trucks were up at Toyota and Nissan, as well. The pickup truck market rose 12 percent to 232,647 units in April.
Source: Manufacturers
[Image Source: General Motors]
* Volkswagen Group includes sales figures for Audi, Bentley, Porsche, and Volkswagen brands
° Mercedes-Benz USA releases sales figures for the Mercedes-Benz brand in the conventional sense, vans excluded, as well as totals for the Metris and Sprinter vans. The complete picture is included here.
** Industry total takes into account Automotive News figures/estimates for brands such as Tesla (2,250 April units) and other low-volume, high-priced manufacturers.
Timothy Cain is the founder of GoodCarBadCar.net, which obsesses over the free and frequent publication of U.S. and Canadian auto sales figures.
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I think one of the reasons why there are not affordable competition to the GM body on frame GM SUVs is that they do not sell in the volume that they did 20 years ago. Toyota Land Cruisers, Toyota Sequoia, Nissan Armada, Ford Expeditions, and Lincoln Navigators all come fully equipped. GM and the other manufacturers figure that those who want a large body on frame suv will be willing to pay for the fully equipped ones. The closest body on frame suvs that are more affordable are the Toyota 4 Runner and the Nissan Hardbody which is in its last year. Much easier to sell crossovers. The manufacturers have even made it harder to get a basic pickup truck. It is easier and more profitable to sell a full size crew cab pickup with all the bling. Also many more buyers are leasing instead of buying new vehicles and typically they lease a more expensive vehicle than they could afford to buy.
LOL, Scion up 50+% .